When most people begin to explore social media they usually start from the perception that social media is another marketing channel. What exactly is a marketing channel? The  Product Marketing Handbook   by Rick Chapman offers a simpler explanation.  For many marketers that translates to a creating a "campaign."

Neff, nonprofit marketer extraordinary, who kicks off a periodic series of posts from guest bloggers. believe strongly in the value of multiple perspectives and weaving in guest writers into the Getting Attention blog and e-update is the best way to do it. Or post a blog entry or Facebook page request. Welcome, David. Hello!

More importantly, it helps you easily create meta titles and descriptions for each blog post or page you put up. That's why it's a good idea to have a blog that you post to on a regular basis. Blogs are an easy way to keep your website fresh. I'm not an SEO expert, and I've never played one on TV. Set up Google Analytics.