And yet two of them suggest that consumers have jaundiced opinions of cause-related marketing and two find that they’re quite positive on the practice.How could that be?The Goodpurpose American Marketing Association General Mills BoxTops for Educatio Four studies have come out this year that aim to measure either directly or obliquely consumer’s attitudes towards cause-related marketing.All the studies have confidence levels of 95 percent or more. The four studies are:“ ...Tags:

Thanks to everyone who came out to the AMA Boston event on Cause Marketing During Challenging Economic Times . What is cause marketing. One thing that was clear from everyone on the panel is that Bonnie , Erica Vogelei from Cone and I all had a different understanding of what cause marketing is. It was a great event. As promised, below are links to some of the topics I discussed.

WHAT: Executive Marketing Roundtable, sponsored by the American Marketing Assn. Senior Marketing Executives Only, Please. Tags: SEO Social media marketing keyword research twitter web 2.0 I’m on an AMA panel this week about social media. The panel is unbelievably diverse, so it should be an interesting conversation and lunch is served!

In the most recent Journal of Marketing, published by the American Marketing Association, researchers dove into how leaders make marketing decisions in the face of uncertainty.  There When making marketing decisions in uncertain situations, they don’t turn to market research first, as a traditionalist might do.  In Experts morph There were some interesting conclusions: Expert entrepreneurs rely on resources within their control.   When

This week Dana VanDen Heuvel , Bill Flitter and I will be on the road to Seattle for the last stop of our mini road trip for the American Marketing Association Hot Topic Workshop -  Digital-Centered Marketing . It seems like kismet to me, for you see, it was almost 4-years to the day that Dana, Bill and I we were in Seattle for the very first national program on how marketers could use blogs - which was also sponsored by AMA. At that session we were joined by Robert Scoble, Ben McConnell and Dave Williams. Almost all of the speakers had met through

and founder of FundraisingCoach.com , a website dedicated to practical ideas for fundraising more effectively. Marc's enthusiasm for fundraising has caught the attention of such organizations as Reuters, the Canadian Broadcasting Corporation, the Chronicle of Philanthropy, and the American Marketing Association. His lively presentations at conferences and fundraising seminars get him invited to various organizations like Blackbaud's Conferences for Nonprofits, Habitat for Humanity International, the New England Association for Healthcare Philanthropy, and the Association of

I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. pulled together slides of useful online marketing tools and wanted to share them here. Tags: Craigslist SEO Social media marketing Wikipedia Yahoo facebook future of search keyword research twitter web 2.0 I It was tons of fun getting folks excited about social media and web measurement. ...Tags:

Katya Andresen (Marketing, Nov 18 and yes this is self-promotion) My podcast with the Charlotte American Marketing Association about my book and nonprofit marketing. 1. Trainings from the Society for Nonprofit Organizations - not free but worth it. Get strategies on assessing 2009 and jump starting 2010:

According to State of Nonprofit Marketing , a new report by Lipman Hearne and the American Marketing Association, only 1 percent of nonprofit marketers rank "leveraging technology" or "leveraging the Internet" as one of their top marketing priorities. ( Why aren't more nonprofit marketers are using technology and the Internet TODAY to achieve organizational goals? Register here to download the report for FREE! ) However, 24 percent say that "leveraging the Internet" will be a key challenge in the next 5 years.

 A thank you post to the great people who generously participated and gave of themselves to create a "real time social networking" environment last week at the American Marketing Association Social Media  Bootcamp in San Antonio. Watch for some exciting social media initiatives from: Liberty Mutual , Security Service Federal Credit Union , North Lake College , Association of Certified Fraud Examiners , San Jacinto College , Texas Weddings LTD , Esparza Advertising , Center for Medical Humaniites & Ethics ,   Eye Care Centers of America , CPS Energy , Medical