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Thursday, November 29, 2007
And yet two of them suggest that consumers have jaundiced opinions of cause-related marketing and two find that they’re quite positive on the practice.How could that be?The Goodpurpose American Marketing Association General Mills BoxTops for Education The four studies are:“.
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Monday, June 22, 2009
WHAT: Executive Marketing Roundtable, sponsored by the American Marketing Assn. Senior Marketing Executives Only, Please. Tags: SEO Social media marketing keyword research twitter web 2.0 I’m on an AMA panel this week about social media. As always, it’s a wonderful networking opportunity and a great lunch!
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Wednesday, February 24, 2010
Thanks to everyone who came out to the AMA Boston event on Cause Marketing During Challenging Economic Times. What is cause marketing. One thing that was clear from everyone on the panel is that Bonnie , Erica Vogelei from Cone and I all had a different understanding of what cause marketing is. Cause marketing and social media.
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Tuesday, April 28, 2009
In the most recent Journal of Marketing, published by the American Marketing Association, researchers dove into how leaders make marketing decisions in the face of uncertainty. When making marketing decisions in uncertain situations, they don’t turn to market research first, as a traditionalist might do.
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Friday, June 26, 2009
I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. pulled together slides of useful online marketing tools and wanted to share them here. It was tons of fun getting folks excited about social media and web measurement. web analytics
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Tuesday, February 16, 2010
Marc's enthusiasm for fundraising has caught the attention of such organizations as Reuters, the Canadian Broadcasting Corporation, the Chronicle of Philanthropy, and the American Marketing Association. I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way.
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Wednesday, October 14, 2009
Katya Andresen (Marketing, Nov 18 and yes this is self-promotion). My podcast with the Charlotte American Marketing Association about my book and nonprofit marketing. Trainings from the Society for Nonprofit Organizations - not free but worth it. Kim is the BEST. Hannah Brazee Gregory (Communications/PR, Oct 28).
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Sunday, July 27, 2008
According to State of Nonprofit Marketing , a new report by Lipman Hearne and the American Marketing Association, only 1 percent of nonprofit marketers rank "leveraging technology" or "leveraging the Internet" as one of their top marketing priorities. Register here to download the report for FREE!
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Wednesday, April 7, 2010
On April 1st I had the pleasure of speaking at the American Marketing Association Charleston Chapter's luncheon about social media marketing. American Marketing Association Charleston Chapter's luncheon!). I've been writing Diva Marketing for almost 6 years, and must admit I've taken a sip.
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Sunday, November 30, 2008
This week Dana VanDen Heuvel , Bill Flitter and I will be on the road to Seattle for the last stop of our mini road trip for the American Marketing Association Hot Topic Workshop - Digital-Centered Marketing. Your site becomes less credible by association. analyze the responses and post to Diva Marketing.
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