In Malcolm Gladwell’s book review of Chris Anderson’s Free: The Future of a Radical Price ( which I learned of from one of my new favorite bloggers and twitterers @danblank ) he shares this study from a MIT economist. He offered a group of subjects a choice between two kinds of chocolate—Hershey’s Kisses, for one cent, and Lindt truffles, for fifteen cents.

Back at the beginning of November, Roger published a post urging fundraisers to progress to The Age of Donor Conservation . 34;Successful strategies in The Age of Donor Conservation focus on life-time value, solidly based on the long-term loyalty that comes from listening to and focusing on the donors themselves. In the relative quiet of the holidays, I urge you to reflect on his message. Observing that "donors are precious, not limitless," Roger argues: "Successful

Rohit Bhargava has a fabulous post entitled Why Only Stupid Marketers Use Age As A Demographic . He says, "Age doesn't matter. Why? People are age shifting and not living lives based on their ages. The top end of a demographic (34) has almost nothing in common with the low end (18). Age demos leave out influencers, gift buyers and others for whom a message may be relevant, but don't fit the age requirements. Focusing on age can take you away from emotional or relevant OK...that's that's not entirely true.

Ad Age posted an interesting article the other day about how every company–large and small–is turning to microsponsor -ships–small consumer driven cause marketing programs that raise hundreds or thousands of dollars–to support everything from breast cancer research to earthquake relief for Haiti and now Chile. Leave it to Ad Age to say that “Even tiny sponsorships have to be closely associated with your brand.” I call microsponsorships the “fortune at the bottom of the pyramid” because they are simple, easy and spontaneous .

And then there is the January 19, 2009 issue of Advertising Age, one of marketing's most respective trade publications. Seems to me that Ad Age has turned the clock back on the position of women in advertising with the cover of it's January 19, 2009 issue.   This was the third time Ad Age selected an A-List that recognizes ".. Was Ad Age just having some fun spoofing one of its most prestigious honors .. March has been an exciting month for women. The first  White House Council on Women and Girls was signed, March 8th marked International Women's Day

Through the Glass ClearyCause-related marketing campaigns have been in the news this last week in the States.Much of the coverage was prompted by the Ad Age article (registration required) that estimated that perhaps $18 million has been generated by the RED campaign while perhaps $100 million has been spent promoting it. Tags: Cause Marketing Forum Newsweek Red Christian Science Monitor Ad Ag Bobby Shriver, the cofounder of RED disputes both figures, but hasn’t ...Tags:

That's what a recent survey found, as reported in USA Today : Few see themselves as 'old,' no matter what their age . Seems no matter what your age, "old" is something yet to come: Only 21% of people ages 65 to 74 say they feel old. Nobody thinks he's old. People under 30 say 60 is old.

We are at the beginning of a new age of giving and embedded philanthropy is one of the first signs. Philanthropy has become more than gifts to charity and is now a form of self expression. This can be best seen as businesses have started to use philanthropy to sell their products and improve their world. Everyday people are starting to see and understand that regardless of the amount of money

Reporters and critics who had initially given a pass to Nintendo’s ‘Brain Age,’ and by extension the less ambitious Radica ‘Brain Games, ...Tags: Tags: The Learner's Guild Informal Learning Radica Brain Games Nintendo Brain Ag There’s a certain extravagance to the claims made the makers of two handheld games from Nintendo and Radica. Use our products regularly, they suggest, and not only will your brain get a workout, but you may even be able to turn back the clock on your gray matter!Reporters

the Age of Conversation .  2008 brought Age of Conversation 2 with over Age of Conversation 3 is in the works Age of Conversation 3 is subtitled - It’s time to get busy! Innovation and Execution I'm proud to have participated in all 3 Age of Conversation books. I'd like to tell you a story. Social media is all about the stories .