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Monday, May 10, 2010
OK, a little broader … this is about “middle-aged&# brains (ages 40-65). It turns out the middle-aged brain is better at: Complex reasoning. However, there are downsides to the middle-aged brain: Slower to process information. Let’s stick with Boomers another day. More easily distracted.
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Tuesday, December 29, 2009
Back at the beginning of November, Roger published a post urging fundraisers to progress to The Age of Donor Conservation. In the relative quiet of the holidays, I urge you to reflect on his message. 34; Think about it.
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Tuesday, June 30, 2009
In Malcolm Gladwell’s book review of Chris Anderson’s Free: The Future of a Radical Price ( which I learned of from one of my new favorite bloggers and twitterers @danblank ) he shares this study from a MIT economist. Three-quarters of the subjects chose the truffles. The Kisses were now free. What happened? Zilch. But Bono refused.
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Wednesday, October 22, 2008
Rohit Bhargava has a fabulous post entitled Why Only Stupid Marketers Use Age As A Demographic. He says, "Age doesn't matter. People are age shifting and not living lives based on their ages. Age demos leave out influencers, gift buyers and others for whom a message may be relevant, but don't fit the age requirements.
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Tuesday, July 6, 2010
Tags: Self Magazine's GOOD Initiative Ad Age
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Monday, March 19, 2007
Through the Glass ClearyCause-related marketing campaigns have been in the news this last week in the States.Much of the coverage was prompted by the Ad Age article (registration required) that estimated that perhaps $18 million has been generated by the RED campaign while perhaps $100 million has been spent promoting it.
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Thursday, July 9, 2009
That's what a recent survey found, as reported in USA Today : Few see themselves as 'old,' no matter what their age. Seems no matter what your age, "old" is something yet to come: People under 30 say 60 is old. Only 21% of people ages 65 to 74 say they feel old. Technorati Tags: fundraising , aging , psychographics.
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Sunday, June 20, 2010
Deadline: March 10, 2011 Nominations Open for the 2011 Purpose Prize Honoring Older Social Innovators A program of Civic Ventures , the Purpose Prize annually provides five awards of $100,000 to people over the age of 60 who are working to address society's biggest challenges. From The Foundation Center. territories).
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Wednesday, March 3, 2010
Ad Age posted an interesting article the other day about how every company–large and small–is turning to microsponsor -ships–small consumer driven cause marketing programs that raise hundreds or thousands of dollars–to support everything from breast cancer research to earthquake relief for Haiti and now Chile.
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Thursday, May 28, 2009
We are at the beginning of a new age of giving and embedded philanthropy is one of the first signs. Philanthropy has become more than gifts to charity and is now a form of self expression. This can be best seen as businesses have started to use philanthropy to sell their products and improve their world.
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