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Wednesday, December 2, 2009
Invest in Google Adwords. Not only are Adwords ideal for reaching a very specific audience, and easy to measure; you can have them live within 24 hours using your corporate credit card. December is a great time to set up the back-end mechanics of your new company blog (which would launch in 2010). Reach out to your database.
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Thursday, November 12, 2009
Take some time to study other companies’ adwords. If you were reading and not a test and measurement company, or not interested in marketing, you would probably not click. It is a busy job managing Google adwords, but the payoff can be quite outstanding. It looked easy. Sound familiar? Let’s Get Started!
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Friday, April 17, 2009
They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. MarketingSherpa has written a fantastic case study on what they learned. You can read the full case study here.
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Thursday, February 21, 2008
Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. Your message has to leave the reader or viewer seeking more information, he says. The message must be conveyed bit by bit. Will it Blend? link].
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Wednesday, February 3, 2010
If Target, Walmart, Amazon and hundreds of other consumer companies can build growing and lasting relationships with millions of consumers, why can’t we do it with those same consumers, many of whom also happen to be donors? A lot of what I’ve learned about the “when&# of fundraising I learned from selling funeral flowers.
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Thursday, July 30, 2009
Numerous studies from trade journals and engineering-centric companies how shown time and again that they primary way engineers find information and seek answers to problems is through search engines. Google Adwords). With all those leads you’re going to get from the show, you now have to make sure you are set up to work them.
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