Invest in Google Adwords .  Not Not only are Adwords ideal for reaching a very specific audience, and easy to measure; you can have them live within 24 hours using your corporate credit card.  Be December is a great time to set up the back-end mechanics of your new company blog (which would launch in 2010).  These Tags: Marketing December is here and will quickly fly by.  If If you have marketing budget dollars to spend before the year’s end, you are feeling the pressure.  We’ve

Take some time to study other companies’ adwords.  You If you were reading and not a test and measurement company, or not interested in marketing, you would probably not click.  The It is a busy job managing Google adwords, but the payoff can be quite outstanding. Tags: Best Practices It looked easy.  I I chose a few keywords, gave Google my credit card number, and BAM!  My

They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. The SCORE Association, relies on two email newsletters to establish the organization’s expertise, credibility and value as a business training and mentoring service. As the economic downturn took hold last fall, SCORE team examined whether their newsletter strategy was doing enough to reinforce how SCORE’s offerings can help small-business owners.

Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. Seth Godin, one of today’s most popular marketing strategists, says that people don’t learn everything all at once; today's attention spans are too limited. Your message has to leave the reader or viewer seeking more information, he says.

If Target, Walmart, Amazon and hundreds of other consumer companies can build growing and lasting relationships with millions of consumers, why can’t we do it with those same consumers, many of whom also happen to be donors? The online channel took care of the elusive “when” factor, because now people would simply search and instantly find a variety of ways to deal with their headache, served up by marketers with the aid of a variety of tools like Google Adwords. A lot of what I’ve learned about the “when” of fundraising I learned from selling funeral flowers.

Numerous studies from trade journals and engineering-centric companies how shown time and again that they primary way engineers find information and seek answers to problems is through search engines. Google Adwords). It is no wonder that webcasts have exploded in popularity among the engineering community over the past decade - companies, trade magazines, and event trade show With one of the most popular trade show and conferences in the science and engineering space, NIWeek, coming up next week here in Austin, we at TREW Marketing put together a list of five proven methods for marketing to a technical audience.