Tags: advertisin Here for your inspiration is a collection of amazing ads, sent to me by Kris Rajchel of Visiting Nurse and Hospice Home of Fort Wayne and Marion. Kris is a keen observer of great ideas. http://rpc.technorati.com/rpc/ping ...Tags:

As you’ve probably noticed this month I’ve been promoting a nonprofit, The Wellspring Foundation encouraging people to help a school in Rwanda. This has made me realize that we could all really benefit from showcasing the many different campaigns and nonprofits that we represent. Starting next month I am going to provide an area on my sidebar, available for free, for you to promote your nonprofit or campaign.

There are two perspectives - the way to look at it as an advertiser and the way to look at it as a politically aware human. Actually, it doesn't matter if you look at this issue from an advertisers perspective or not because advertisement does trendsetting - it's not as if you could choose to not have an impact. So, if you produce advertisement that suggests a view on sex where men are strong, self-secure and violent while women are objects that This morning I started my day with this article and thought it's time for a little blog. Does sex sell?

Tags: advertising PR strategie To use a PR campaign to change people’s behavior requires a magic mixture of motivational messages. Right? Well, it’s not magic, exactly. Research shows that what’s needed to change behavior is a message that makes people see the downside of their current behavior, balanced by

some form of text-message advertising in the course of a month (I wonder whether that is a targeting issue or a perceptual one. advertising in a month, at 24% and 23% respectively. Tags: Mobile Thoughts Advertising Marketing Mobile SMS Text Messagin Mobile phone users in the US now send or receive more text messages a month than they make or take calls. It is not that phone calls have decreased; they have remained pretty consistent over the past two years; SMS use has increased over 351% in the past year.

Does that mean the advertising industry is slowly adapting "pull" strategies and no longer tries to push people to consume? Most advertisers are still trying to work online with "banners" and offline they sell TV ads and billboard placements. But within the industry there folks who're not sure where advertising agencies will go in the future - is there a need for agencies? If you ask me, there are many things you can do better than your Did you know that about 80% of all websites are accessed through a search engine? What does that mean?

First-off, how well are your ‘traditional’ online activities working - email, natural search and online advertising? Tags: Blogging Email Online advertising Online fundraising Twitter Web design Bryan Miller Fundraisin If you’re feeling lost or left behind in the whirl of hype that has grown-up around the micro-blogging service Twitter over the last few months then don’t worry - you’re not alone. In the same week that internet traffic monitor Hitwise announced that UK Internet visits to Twitter are up 6-fold since January (making it the 5th

So, even if only half a dozen people know your business exists, their thoughts about your business make up your brand. If your brand is a good one, then everything you do, from your programming to your advertising to the way you answer the phone should reinforce it . Yes, that could involve advertising and even a logo redesign, but if you don’t address what’s really putting people off, neither will help. Branding. Most people think your brand is your logo, or thinking more broadly, your arts organization’s communications strategy.

Humor in advertising is a great way to get attention and make people smile while they think about your message. Tags: advertising PR strategies My Tak What could be better? Here's a great example: http://rpc.technorati.com/rpc/ping ...Tags:

A Knowledge@Wharton piece cites a study by McGraw-Hill Research showing that companies which maintained or increased their advertising during the recession in the early ’80s reaped the benefits as the country recovered. “Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.” YOUR AD DOLLAR WILL GO FURTHER Consider this: both nonprofit and for-profit companies are cutting advertising and other kinds of marketing tactics. Tags: research economy marketing brand nonprofit