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Wednesday, January 13, 2010
If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best. Bottom of the list is the use of Twitter to drive direct sales. million Followers now !
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Wednesday, July 14, 2010
As social media increasingly becomes a part of the nonprofit marketers’ toolkit, many nonprofit fundraisers are wondering whether the big mama of all social networks— Facebook —is really worth the effort and investment from a fundraising perspective. How thorough is your Facebook post follow-up? See them play in their new enclosure.
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Wednesday, June 2, 2010
But what else makes a good nonprofit Twitter or Facebook update? Few Special Notes on Facebook. You know they have to be short. As with everything we say and do, we need to start by asking, “What’s the goal?&# Or more specifically, what do you want the reaction to be when your tweet or update is read? You want people to.
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Friday, May 14, 2010
Do you feel like you're working on Facebook blindly without any clear results? Many nonprofits do, despite free tools from both Facebook and Google to measure impact. Some days UNICEF-USA staff wouldn't post at all on Facebook; other days they would post four or five times. Register now for "Is Facebook Worth It?"
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Tuesday, August 24, 2010
If you’re a cause marketer or fundraiser that’s been waiting to check-in to location-based services, now may be the time as the biggest and most popular social networking site, Facebook , has just rolled out Places. Watch this video from Facebook. It’s a good question because on Facebook there is no opt-in to Places.
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Monday, January 11, 2010
I’ll share my three predictions for nonprofit marketing in 2010 with you in just a second, but here’s one prediction that I know for a fact will come true: I’ll keep referring you to Beth Kanter for all questions social media that are too difficult for me to answer. She will continue to reign supreme in 2010 and beyond.
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Tuesday, December 8, 2009
Tagged: facebook, Yahoo. Tags: Yahoo facebook future of search A very smart move and one that will create more traffic from the Yahoo homepage to other parts of the Yahoo property I would predict…maybe a spike in people using Yahoo Buzz?
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Thursday, April 15, 2010
One small step to becoming a networked communicator: Ask your Facebook fans to post your message as their status update. of organizations have raised 10K or more on Facebook. I'm just back from NTEN's 10th Nonprofit Technology Conference (a.k.a. 10NTC). When possible I've credited the thought, but couldn't catch many of the sources.
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Friday, January 8, 2010
Here they are: Guide to Marketing on Facebook. Tagged: blogging, delicious, digg, facebook, reddit, sharing, Social media, stumbleupon. Tags: Social media marketing blog promotion facebook link building online marketing training blogging delicious digg reddit sharing Social media stumbleupon Guide to Sharing Links on Digg.
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Wednesday, May 19, 2010
When I’m speaking to nonprofit professionals about social media, the first question they want answered is this: “Do we really need a Facebook page?” Facebook?”). That’s because the truth is, these questions aren’t your best starting point in thinking about social media – or Facebook. The ability to process secure donations.
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