You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. The meta description is the part that shows up in a Google search. Set up Google Analytics. It's pretty amazing.

It’s good for you, for your corporate partners and for business development. We should all be focusing on SEO because people rely on search engines, mainly Google, to find the things they need. Google it. Try Google. Just Google it. But if you forget, just type Joe Waters into Google. Need an address?

Now that I’ve finally switched my RSS reader from Bloglines to Google Reader, I find myself there a lot more–even more so than Twitter (gasp). Ideas Worth Spreading from TED –Nathaniel Whittemore of Change.org’s Social Entrepreneurship Blog is the envy of us all as he got to attend the TED 2010 Conference.

You want people high up in a corporation, so that they can approve thousands to sponsor your event, or a year-end gift to your organization, if they have left over marketing dollars in their budget. Add this to Google Bookmarks. Tags: Corporate donations Events Sponsorships board fundraising board members recruiting Ditto.

Imagine if you could get big companies like Paypal, Google, Dell, or others interested in buying your nonprofit and continuing your charitable work because of what you sold and how well you marketed yourself! Post on Google Buzz. Oh holy moly. World of Good got acquired by eBay and Greater Good! Now you can find World of Good at eBay.

Well, it seems like Corporate Social Responsibility (CSR) has struck again. What is wrong with our concept of corporate social responsibility? We also need to take away corporate personhood, and do as Ecuador has done, and make Mother Nature a person in court with equal rights. Post on Google Buzz. Basically, everything.

corporations, whether nonprofit or for-profit operations are personally accountable for their organization's fiscal reporting and complete disclosure. nonprofit corporation, foundations which are often grant donors, themselves. This came out of real frustrations. After President George W. The Foundation Center is a nonprofit itself.

It’s why corporations give to your cause. This knowledge can arm you in how to make the ask for corporate sponsorships and donations. Add this to Google Bookmarks. Have you seen a pink ribbon recently? Perhaps on the shirt or backpack of someone in the street? Or maybe on a can of soup or a yogurt cup? Cause marketing.

Or maybe you’ve been in the corporate sector, and are ready to try the nonprofit world. Add this to Google Bookmarks. So you want to lead a nonprofit. Maybe you’ve got a cause you really care about, and you’re ready to see a new nonprofit created. Here’s my list, Part 1. Ability to listen. Let other people talk.

Invest in Google Adwords. Not only are Adwords ideal for reaching a very specific audience, and easy to measure; you can have them live within 24 hours using your corporate credit card. Use December to update your records, determine ways to segment your target audiences, and perhaps begin plans for a 2010 quarterly newsletter.