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22 Articles match "2009","Google","Optimization"
The Latest from the Nonprofit Marketing Community
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Tuesday, January 19, 2010
You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. The meta description is the part that shows up in a Google search. When it comes to search engine optimization, content is king.
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Tuesday, November 17, 2009
Remember the day you posted your DonateNow button on your site? It was pretty exciting to know that the donations were now going to roll in. If you are like a lot of other fundraisers, your hopes might have been dashed when there were only a trickle and not a deluge of donations. What went wrong? Well, DonateNow buttons don't exist in a vacuum.
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Thursday, November 12, 2009
I chose a few keywords, gave Google my credit card number, and BAM! Search engine optimization is a journey, and the destination can sometimes be far in the distance, especially for small start-ups. Other areas to test include frequency, languages, and 3rd party Google ad feeds. It looked easy. Sound familiar? Keyword selection.
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The Best from the Nonprofit Marketing Community
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Friday, March 13, 2009
Google Analytics is a very useful free tool for tracking site statistics. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool. How to Use Google Analytics for Beginners - Mahalo’s how-to guide for beginners.
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Tuesday, January 19, 2010
You could use Google keyword search or sites like SpyFu.com to see what similar sites to yours are using for keywords, how often people are using those terms, and how high they rank in search results. The meta description is the part that shows up in a Google search. When it comes to search engine optimization, content is king.
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Monday, April 6, 2009
Previously, nonprofits were not able to link back to their website call to action page in YouTube - only display a Google Checkout button for donations or their main website URL. Tagged: nonprofit videos, tips to optimize YouTube channel, you, YouTube, YouTube nonprofit channel. I wanted to share the news! Ad text. Destination URL.
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Monday, March 9, 2009
G’won, admit it … you google your name every now and then! 34; He predicts that before too long "digital personal optimization" services will emerge … folks who help you burnish your personal online image! And what "personal brand" emerges? So, it’s OK. Does it need any polishing?!
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Monday, May 4, 2009
Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site. Download the presentation slides below Related Documents! Dan has been working in Internet advertising and marketing since 1998.
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Thursday, February 12, 2009
In part one of this series, I discussed the first steps the National Women's Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. Weekends and holidays were always lower, and, much to our chagrin, Google won't allow us to move any of our daily budget from weekends to weekdays.
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Friday, May 8, 2009
for your reading pleasure here's a list of titles of social media books scheduled to be release 2009 – 2010. Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel - Sep 3, 2009 3. Ignore Everybody: and 39 Other Keys to Creativity by Hugh MacLeod - June 11, 2009 4. Moore - May 1, 2009 12.
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Friday, August 21, 2009
You want prospects to find your website when searching Google, Yahoo, Bing, or other engines. You know you need to “optimize&# but are not sure what steps to take, or perhaps you wonder why your past search engine optimization (SEO) tactics failed to produce the desired result. TREW Marketing knows SEO. Set goals.
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Thursday, July 30, 2009
Engineers + Google = Love. Engineers + Google = Love. Create a Search Engine Optimization (SEO) plan. Optimize your website for search. Google Adwords). With all those leads you’re going to get from the show, you now have to make sure you are set up to work them. Webcasts - a win-win for all.
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Wednesday, August 12, 2009
Build your email list through website optimization and testing. EVERY nonprofit needs to understand HOW important website optimization and testing is, and needs to make it an organizational priority. It’s a great read. Here’s the lead in paragraph: The best news for nonprofits? organizations. Build an email list. Measure.
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