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99 Articles match "2008","Twitter"
The Latest from the Nonprofit Marketing Community
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Tuesday, March 9, 2010
Then in early 2008, the real rush came in as the field became more legitimate and the term “ social media consultant ” emerged.
I’ve witnessed plenty of these “so-called” experts come into organizations (based on poorly written RFP’s asking for “experts”) armed with nothing except the knowledge of how to setup a blog, Twitter account and maybe even a Facebook page as they proudly give out their new “social media expert” business cards.
Here’s a brief history of the demand side for social media expertise :
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Tuesday, February 23, 2010
Since 2008, the number of people who view their friends and peers as credible sources of consumer and business information has dropped by half, from 45% to 25% .
0160; Companies started paying people to brag about them on Twitter.
Marketers are very good at taking useful tools and breaking them.
Let's look at email marketing for example.
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Monday, February 8, 2010
34;…according to Edelman’s latest Trust Barometer, the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25%, since 2008." Platforms such as Facebook and Twitter have allowed people to maintain larger circles of casual associates, which may be diluting the credibility of peer-to-peer networks. If there’s one approach marketers have been united in touting as the best form of advertising or promotion, it’s word of mouth recommendation … referrals and endorsements from friend to friend, colleague to colleague, relative to relative.
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The Best from the Nonprofit Marketing Community
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Saturday, July 19, 2008
Twitter is not for every association. For Apple Address Book, there is a useful utility called " A to G ". Create a new Gmail account and import your CSV file into the contacts. Open your Twitter account--make sure it uses a personal username, as Ben Martin suggests--and go to invite more . Twitter will find all of the accounts that are based on the contact e-mail in your Gmail account. In fact, before you even think about crossing into the Twitterverse, I suggest you make sure you won't be flying solo. So first, find out how many of your members are there
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Wednesday, December 17, 2008
I took some advice from Rich Brooks at Flyte several months back and focused my efforts on three social media sites: Facebook , Linkedin and Twitter . I’m active on all three now, but the one I got on to last is the one I’m spending the most time on these days: Twitter . (You like Twitter for two reasons:
You can check my most recent ”tweet” in the red box on the sidebar. Click on the arrows to see previous tweets.)
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Monday, August 25, 2008
Last week, Bob Farrace , director of publications for the National Association of Secondary School Principals, asked this Twitter question on the ASAE Technology Listserv. There are a bunch of associations with an official presence on Twitter. Having a large number of followers does not necessarily translate into success on Twitter, but for these groups, it's a good indication that they're doing something right. Are any associations out there maintaining an official association Twitterstream? I'm considering setting one up and I'm looking for some successful practices that will
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Wednesday, May 14, 2008
In recognition of the fact that lately I've been neglecting my blog in favor of Twitter , I am doing penance with a bit of humor. You know you spend too much time on Twitter when... ... you make decisions about what you'll have for lunch based on how interesting it will sound on Twitter. ... you start calling your family things like @Dad or @Rachky in conversations. ... you only speak in short bursts of 140 characters and self-edit to use synonyms with fewer letters. ...
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Sunday, June 22, 2008
So it was with a big "here we go again" sigh that I signed up for a Twitter account about 6 months ago. I first heard about Twitter probably over a year ago-as is with most things Web, I can't pinpoint exactly where I heard about it, but my first reaction was: "Why would I want everyone to know what I am doing at any given moment? While I have yet to truly join the masses of "followers" and "the followed" on Twitter (I have an account but I don't actively Twitter), and (pic from Twitter.com) One thing I have learned over the past few years, is even if you areI am not interested in using something personally, as a marketing professional it is my responsibility to understand it and try to figure out how my organization or my clients could use it.
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Sunday, November 16, 2008
Today sipping my morning coffee I clicked into Twitter and was intrigued by a tweet from @chrisbrogan.
Perhaps Twitter is an option .. Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media
Background
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Monday, February 23, 2009
That percentage had risen to 16% by August of 2006, and as of December 2008 stands at 35% of online adults… Social network users5 are equally likely to be men and women, and are also more likely to be young: 75% of online adults between ages 18 and 24 have a social network profile, as do 57% of wired adults between 25 and 34. Pew Internet and American Life Project. Twitter and similar services have been most avidly embraced by young adults.5 Some new data about adults and digital social network use in the US and around the world: Adults are much less likely than teens to have a profile on a social network website.
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Tuesday, June 17, 2008
Since meeting Jason, we've stayed in touch through Facebook, LinkedIn and Twitter. Imagine my excitement when he sent out a twitter message about creating a Facebook communications plan... Not only is NCFR using Facebook, they are committed enough to create a whole communications plan around it! did any Twitter-folk have a sample Facebook Communications Plan for you? Have you filled out the Social Tech Survey for associations yet? Even if you haven't taken on any social media initiatives yet, but plan to start something in the next 6 months or so, you should fill out the
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Sunday, November 30, 2008
We learned a lot from those early days when social media, Facebook, Twitter and social networks were not even part of the vernacular. This week Dana VanDen Heuvel , Bill Flitter and I will be on the road to Seattle for the last stop of our mini road trip for the American Marketing Association Hot Topic Workshop - Digital-Centered Marketing . It seems like kismet to me, for you see, it was almost 4-years to the day that Dana, Bill and I we were in Seattle for the very first national program on how marketers could use blogs - which was also sponsored by AMA.
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Thursday, April 24, 2008
And talk about worst-case scenarios -- it doesn't get much worse than a full-out zombie invasion. I first found out about Zombie Squad from @rachky and @zen_jewitch on Twitter. Flickr Photo Credit: d200 dug No censorship! One of the big frustrations disaster preparedness professionals constantly face is the difficulty of getting people to acknowledge the likelihood of an emergency event -- whether its a natural disaster, pandemic flu or manmade terrorism -- and to take actions to be ready if when it happens. The fact is, people don't like to think about worst-case scenarios,
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