Twitter is not for every association. Open your Twitter account--make sure it uses a personal username, as Ben Martin suggests--and go to invite more. Twitter will find all of the accounts that are based on the contact e-mail in your Gmail account. Have you seen Ben Martin's 10 rules for associations using Twitter?

Today sipping my morning coffee I clicked into Twitter and was intrigued by a tweet from @chrisbrogan. Sadly, you will learn that you have lost some customers. Perhaps Twitter is an option. Subtitle : Motrin's We Feel Your Pain Ad Campaign Targeted To Moms: Proof of the Influence of Social Media. Background. But what about me?

We learned a lot from those early days when social media, Facebook, Twitter and social networks were not even part of the vernacular. gt;With the easy use of blogs, micro blogs, podcasts, vlogs and other social media tools marketers can not control how customers will reposition a carefully crafted message. Bloggers care. ads, offers).

Your customers don't really want them but you feel the need to develop them because. It can be a big disappointment for both you and your customers after the sparking tinsel and pretty wrapping is ripped away and the batteries included were forgotten. Understand what your customers want and need. begin to wonder. Set a budget.

Microblogging/ Twitter - No time for a Big strategy? Micro blogging, a la Twitter, is the place to explore. In addition to branding, Facebook provides an opportunity to "mix" it up with your customers and build stronger relationships. It takes imagination infused with courage to bring a new way of doing business into the mix.

it is all about the customer. think of a gentler time before the Internet, before Twitter, before blogs or Facebook or even before email. No high pressuring and forcing the customer to take something he doesn't want. The customer is in control of the brand experience. Imagine a site that allows for product customization.

Strategy Ben McConnell on the Church of the Customer blog uses a Disney example to show the difference between campaign thinking and evangelism thinking. Jackie Huba , also on the Church of the Customer blog, interviews Josh Bernoff about Groundswell. Lots of good stuff out there these last two weeks. kill two, and spare the third.

Wikis, Forums, Listservs, Podcasts, Reviews & Ratings, Twitter--we talked about other Web2.0 I'd read recently that customers want to read and contribute to ratings and reviews. plus one--the fact that customers tend to trust the opinions of their peers equals two--ratings and reviews would be a natural Web2.0 The results?

You can see our Twitter banter here. What if they start doing small member-centric experiments—like streamlining opt-in e-mail , consolidating survey research, re-tooling customer service—and then report on their success and offer a few new ideas to pursue? I’ve been in Ireland. Did you miss me? Bad hair day.)

Coincidentally, Philip's company has developed a cool tool that allows nonprofits to empower fundraising sneezers by giving them the tools they need to infect everyone around them-personal, customized fundraising pages, team pages, stats that show competing teams' results and encourage competition. So what is a sneezer? Obama). P.P.S.