Hugh Macleod , in a post that is nearly 3 years old, explains the concept of the Magic Middle – bloggers with between 20 and 1,000 inbound links per month – and why the group is so important. Think ultra niche, high trust and real community.like the A-list Bloggers Network. You'll want to check these out. It’s easy to join.

This week while on a very long train ride from DC to see a client's co-vendor up in Connecticut, I was reading my favorite magazine- The Economist - when I came across an article about bloggers, authoritarian governments, and the game of cat and mouse they play with each other. What was unusual this time was the response. Genius.

It’s all being run through Facebook Causes this year, wrapping up November 6. Jeff is one of my favorite bloggers and when he left one job for another, the old employer insisted on keeping ownership of what always appeared to be a personal blog, at least to me. Check out the new Nonprofit Millennial Bloggers Alliance.

From now until November 6 at 3:00 p.m. Tell bloggers about your campaign and ask them to post on your efforts. These causes will compete to win cash awards, funded by the Case Foundation, that will total $170,000. There will be daily and overall awards for the top fundraisers. So I’m biased. Something measurable. what for?