Trending Sources

Guilt doesn’t inspire Americans to go green

Nonprofit Marketing Blog

For marketers in places like India, China and Brazil, talking about simple ways people can make a difference for their country may be a better message.

Multi-Cultural and Cross-Cultural Cause Marketing

Cause Related Marketing

In that effort, called Edelman’s Goodpurpose Study 2010, Brazil, China and India followed closely behind Mexico. The study comes from Georgetown University’s Center for Social Impact Communication, and took place in late 2010. Cause-Related Marketing does a world of good.

The shift to BYOD

Public Sector Marketing 2.0

Recent statistics indicate that: “38% of companies expect to stop providing devices to staff by 2016″ – Gartner, 2013. Impersonation.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. In the summary I saw, Edelman didn’t break out many of the results by country.

You Can Save the Corporations

Wild Woman Fundraising

The survey , conducted by Weber Shandwick and KRC Research, spans four countries (China, Brazil, U.S., Are you looking for sponsorship for that next event? How altruistic of you! You could be SAVING THE COMPANY. YOU COULD BE SAVING THEIR BRAND. Seriously. You have no idea. Consumers are much more savvy these days. In the U.S., More proof?

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

And then there are the hundreds (thousands?) Time and time again we see this is not the case. That is the first question we need to be asking HCPs.

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Cause Marketing Research I'd Like to See

Cause Related Marketing

Among other findings, the fourth Edelman Good Purpose Consumer Study found that the emerging markets of Mexico, Brazil, China and India were most willing to buy a brand that supports a cause. Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

Today, my colleague Kate Olsen highlights findings from the 2011 Cone/Echo Global CR Opportunity Study. But companies cannot solve these problem alone.

Cause Marketing Thongs to Benefit Microfinance

Cause Related Marketing

Black is selling women’s thongs to benefit microenterprises in the United States, Brazil and India. An enterprising entrepreneur named Renata M.

Benchmarking a worldwide NGO

DonorDigital

We combined data from Google Analytics with online fundraising numbers provided by the country offices to produce a global benchmark report.

Cause Marketing Stronger Potential Than Ever

The Agitator

In addition, 63 percent of all respondents are looking to brands and companies to make it easier for them to make a difference, with Brazil having the highest expectations at 86 percent. up 16 points from 47 percent in 2008 to 63 percent this year). Even better, consumers will want to share their support for these brands with others.”.

Google+ Defies Expectations And Thus Facebook

Non Profit Marketing 360

The numbers include the 7.5-odd million who have visited from overseas (India, Canada, Brazil, France, Taiwan…). The fastest growing social network in history (at least until the next one) is now officially Google+, which has grown to over 25 million visitors since its launch a mere 5 weeks ago, according to Reuters. Will it last?

What MBA Programs Don’t Teach You

A. Fine Blog

This is true of markets in Europe and Asia, as well as emerging entities like India, China and Brazil. This is a guest post written by Katherine Manning on a topic I’ve been thinking and writing about for a while; the inability and unwillingness of graduate schools to prepare students to lead in a networked world. Having A Conversation.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. PAUL: I actually had.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. PAUL: I actually had.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. PAUL: I actually had.

Tweet For Life

The Agitator

Carlos Eduardo dos Santos Galvao Bueno is the play-by-play announcer who calls the World Cup matches on Brazil’s largest TV network, Rede Globo.

Notes From AMA Mplanet 2009 - Mary Dillon, Global CMO McDonald's

Diva Marketing Blog

Last week I joined 800 marketers at the 2nd AMA Mplanet conference in Orlando. Which must mean that it was a pretty good event! Mary Dillon , .