| |  Branding + Sales And Marketing | 231 articles |
| Page 1 of 3 | Previous | Next | CAUSE RELATED MARKETING MAY 17, 2012 What to Do With Leftover Cause-Branded Merchandise Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. Promotions… cause marketing and otherwise… tend to be front-loaded and rightfully so. Not bad. MORE >> | CAUSE RELATED MARKETING OCTOBER 15, 2012  Cause Marketing and Branding Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. But doing it right is the challenge. MORE >> | RECENT POSTS MAY 6, 2013 | FUNDRAISING COACH
21 Social Media Tips for Nonprofits from Top Experts APRIL 1, 2013 | SEA CHANGE STRATEGIES
Is your marketing like the United Nations Kids Tour? MARCH 20, 2013 | CAUSE RELATED MARKETING
Taking Your Cause Marketing International With Less Headache MARCH 18, 2013 | FUNDRAISING COACH
[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively MARCH 14, 2013 | THE AGITATOR
What Is The Watchdog Watching? MARCH 12, 2013 | PUBLIC SECTOR MARKETING 2.0
A list of mobile apps that I use regularly | | | | |
| GETTING ATTENTION DECEMBER 10, 2012  How to Get Others to Buy Into Your Cause Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. And I know just what you mean. That’s sales. MORE >> | SELFISH GIVING JANUARY 5, 2011  (Re)Defining Cause Marketing Last January I wrote a post on What is Cause Marketing? Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. MORE >> | SOCIAL MARKETING AND SOCIAL CHANGE MAY 10, 2011  Co-creating the Social Marketing Discipline and Brand And it makes a nice touchpoint for people who want to pass the ideas along and discuss them some more. Why social marketing? MORE >> | CAUSE RELATED MARKETING NOVEMBER 18, 2008  Cause Marketing House Brands In the declining economy, people in the UK, the US and elsewhere are buying more ‘house brands.’Of Of course they are, you say. MORE >> | | | | | | | |
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TREW MARKETING SPOTLIGHT | MONDAY, JUNE 11, 2012 ERP Integrator Selects TREW Marketing for Brand and Marketing Communications
Trek Global Choses Agency for Technical Focus and Breadth of Marketing, PR, Web Expertise. AUSTIN, Texas – June 11, 2012 – Trek Global today announced its selection of Austin-based TREW Marketing , a specialized science, engineering, and technology marketing firm, as its brand and marketing communications agency. MORE >> -
CAUSE RELATED MARKETING | TUESDAY, JANUARY 3, 2012  The Best Cause Marketing of 2011
One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here are 10 cause marketing efforts or campaigns, culled from more than 200 posts in 2011, that were cool or fun or smart or effective or innovative or surprising. Win One, Give One Cause Marketing. MORE >> -
DIVA MARKETING BLOG | FRIDAY, OCTOBER 28, 2011  Social Media Beyond The Sale
Q: How many marketers does it take to respond to a tweet? Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. Wondering how Facebook and Twitter will play the game. This is not the day for crash and burn. The last sale has check in. You made the sale now what? MORE >> -
CAUSE RELATED MARKETING | MONDAY, SEPTEMBER 19, 2011 IGA Stores Using Private Label Food Brands To Benefit Wounded Warriors Project
to the Wounded Warrior Project for each case of certain private label food brands sold. Only instead of private label foods it was for cases of IGA private label water and the donation amount was $0.10 IGA is a huge buying and distribution cooperative for 5,000 member stores in 40 countries. per case. Marine Corps. MORE >> -
WILD WOMAN FUNDRAISING | MONDAY, AUGUST 15, 2011  Book Giveaway: Cause Marketing for Dummies by Joe Waters and Joanna MacDonald
Cause Marketing for Dummies by Joe Waters and Joanna MacDonald. I’ll be honest, before I picked up this book my interest in Cause marketing was pretty much zero. just received this book in the mail last week, and so far, I love it! With Cause marketing, nonprofits and corporations do roughly equal amounts of work. MORE >>
- Co-Sponsorship and Cause Marketing CAUSE RELATED MARKETING | FRIDAY, DECEMBER 2, 2011
- L.L. Bean's Cause Marketing in Six Words CAUSE RELATED MARKETING | WEDNESDAY, JUNE 27, 2012
- Open Your Own Pink Ribbon Merchandise Line, Why? CAUSE RELATED MARKETING | TUESDAY, OCTOBER 23, 2012
- Gamifying Cause Marketing CAUSE RELATED MARKETING | WEDNESDAY, FEBRUARY 8, 2012
- Viva Cause Marketing! CAUSE RELATED MARKETING | TUESDAY, APRIL 12, 2011
- #INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director NON PROFIT MARKETING 360 | THURSDAY, MARCH 15, 2012
- Personal Branding Within The Corporate Workplace DIVA MARKETING BLOG | TUESDAY, MARCH 20, 2012
- Why and How Nonprofits Should Use Pinterest SELFISH GIVING | TUESDAY, JANUARY 3, 2012
- The Difference Between Transactional, Transformative Cause Marketing SELFISH GIVING | WEDNESDAY, JANUARY 25, 2012
- 10 Tech Tools for Cause Marketers SELFISH GIVING | THURSDAY, MARCH 24, 2011
- Simplicity Marketing THE AGITATOR | SUNDAY, JULY 29, 2012
- Defending Cause Marketing SELFISH GIVING | MONDAY, JUNE 8, 2009
- The Best & Worst Local Cause Marketing Programs of 2010 SELFISH GIVING | MONDAY, DECEMBER 20, 2010
- The Best Cause Marketing of 2010 CAUSE RELATED MARKETING | MONDAY, APRIL 4, 2011
- Cause Marketing, Selfishness Drive Consumer Giving SELFISH GIVING | MONDAY, APRIL 4, 2011
- Video Making for Fun and For (Non)Profits KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, MARCH 29, 2012
- 10 Keys to Success as a Technical Marketing Manager TREW MARKETING SPOTLIGHT | TUESDAY, MARCH 5, 2013
- An Early Favorite For the Worst Cause Marketing of 2012 CAUSE RELATED MARKETING | SATURDAY, DECEMBER 1, 2012
- How to Create a B2B Marketing Plan that Drives Results TREW MARKETING SPOTLIGHT | TUESDAY, NOVEMBER 6, 2012
- Use Your Nonprofit Tagline to Build Understanding & Extend Reach GETTING ATTENTION | MONDAY, MAY 3, 2010
- Seven Things You Can Do to Fight Childhood Slavery CAUSE RELATED MARKETING | MONDAY, FEBRUARY 13, 2012
- Social Media Creates Customer/Brand "Miracle" Partnerships DIVA MARKETING BLOG | SATURDAY, DECEMBER 25, 2010
- Starbucks Mobile Payments May Give Cause Marketing a Jolt SELFISH GIVING | MONDAY, JANUARY 24, 2011
- You Can Save the Corporations WILD WOMAN FUNDRAISING | TUESDAY, APRIL 17, 2012
- What is Cause Marketing? SELFISH GIVING | MONDAY, JANUARY 4, 2010
- Looking for my 2012 clients MISSION PARADOX BLOG | FRIDAY, DECEMBER 16, 2011
- Microsites: Effective Marketing or Bad Idea? TREW MARKETING SPOTLIGHT | TUESDAY, JANUARY 3, 2012
- Social Media Can "Help" Build & Promote Your Personal Brand - Part 1 DIVA MARKETING BLOG | THURSDAY, MAY 5, 2011
- Bounceback Cause Marketing CAUSE RELATED MARKETING | WEDNESDAY, SEPTEMBER 19, 2012
- OluKai Cause Markets For Local Cause at Outdoor Retailer Show CAUSE RELATED MARKETING | THURSDAY, JANUARY 26, 2012
- Hubspot Certifies TREW Marketing for Integrated Marketing Platform TREW MARKETING SPOTLIGHT | THURSDAY, AUGUST 23, 2012
- Good Cause Marketing Lessons From Bad PR CAUSE RELATED MARKETING | WEDNESDAY, AUGUST 29, 2012
- Cause Marketing That was Born This Way CAUSE RELATED MARKETING | FRIDAY, NOVEMBER 23, 2012
- Increasing Member Retention for Associations NON PROFIT MARKETING 360 | THURSDAY, APRIL 5, 2012
- Parting the Kimono (a little) on Cause Marketing ROI CAUSE RELATED MARKETING | MONDAY, OCTOBER 17, 2011
- Let's Clear Out This Cause Marketing Logjam CAUSE RELATED MARKETING | TUESDAY, NOVEMBER 13, 2012
- Content and SEO Fuel Inbound Marketing Results TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 9, 2012
- The Sponsor/Cause Match in Pink Ribbon Cause Marketing CAUSE RELATED MARKETING | FRIDAY, OCTOBER 19, 2012
- Causeon: Groupon for Cause Marketing SELFISH GIVING | MONDAY, AUGUST 30, 2010
- Content and SEO Fuel Inbound Marketing Results TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 9, 2012
- Friday Futures – Nonprofit Marketing Jobs – Friday, July 22 GETTING ATTENTION | FRIDAY, JULY 22, 2011
- 5 Cause Marketing Mistakes You Don’t Have to Make SELFISH GIVING | WEDNESDAY, MAY 18, 2011
- Some useful insight into what is and isn’t working in Facebook and Twitter marketing GIVING IN A DIGITAL WORLD | WEDNESDAY, JANUARY 13, 2010
- Some useful insight into what is and isn’t working in Facebook and Twitter marketing GIVING IN A DIGITAL WORLD | WEDNESDAY, JANUARY 13, 2010
- Cause Marketing Sponsors Wanted to Help Save Millions of Lives CAUSE RELATED MARKETING | FRIDAY, AUGUST 5, 2011
- Cause Marketing Research I'd Like to See CAUSE RELATED MARKETING | WEDNESDAY, MARCH 28, 2012
- 6 Cause Marketing Promotions You Can Learn From SELFISH GIVING | MONDAY, MAY 2, 2011
- 6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless SELFISH GIVING | TUESDAY, NOVEMBER 29, 2011
- Let’s Get Rid of the Heresy in Cause Marketing SELFISH GIVING | TUESDAY, OCTOBER 12, 2010
- Using Earned, Owned and Bought Media to Activate Cause Marketing CAUSE RELATED MARKETING | TUESDAY, FEBRUARY 14, 2012
- Where's the Pink Ribbons at Nissan, Toyota and Dodge Dealers? CAUSE RELATED MARKETING | WEDNESDAY, OCTOBER 24, 2012
- 10 Commandments of Cause Marketing SELFISH GIVING | MONDAY, APRIL 26, 2010
- A Pink Ribbon Cause Marketing Partner Cool Enough for Oakley CAUSE RELATED MARKETING | TUESDAY, OCTOBER 30, 2012
- Social Media Can "Help" Build & Promote Your Personal Brand - Part 2 DIVA MARKETING BLOG | WEDNESDAY, MAY 18, 2011
- Taking Your Cause Marketing International With Less Headache CAUSE RELATED MARKETING | WEDNESDAY, MARCH 20, 2013
- What Public Health and Social Marketers Can Learn From P&G SOCIAL MARKETING AND SOCIAL CHANGE | MONDAY, SEPTEMBER 14, 2009
- You Can Learn a Lot About What Reporters Think of Cause Marketing By the Questions They Ask CAUSE RELATED MARKETING | MONDAY, APRIL 16, 2012
- Building Brand Value Through Social Media DIVA MARKETING BLOG | THURSDAY, OCTOBER 1, 2009
- Cone Study to Local Nonprofits: Now is the Time for Cause Marketing SELFISH GIVING | MONDAY, SEPTEMBER 20, 2010
- The Innie vs Outie in Cause Marketing CAUSE RELATED MARKETING | FRIDAY, MARCH 9, 2012
- #Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog NON PROFIT MARKETING 360 | WEDNESDAY, SEPTEMBER 28, 2011
- The First Country Band of Cause Marketing? CAUSE RELATED MARKETING | FRIDAY, SEPTEMBER 2, 2011
- Top 10 Papers on Social Marketing for 2011 SOCIAL MARKETING AND SOCIAL CHANGE | THURSDAY, DECEMBER 29, 2011
- Don’t Hire a Full-Time Cause Marketer SELFISH GIVING | WEDNESDAY, MARCH 21, 2012
- Are you a nonprofiteer AND a good consumer? WILD WOMAN FUNDRAISING | FRIDAY, JANUARY 14, 2011
- New Deal of the Day Company Distinguishes Itself With Cause Marketing CAUSE RELATED MARKETING | MONDAY, SEPTEMBER 24, 2012
- Social Media Can "Help" Build & Promote Your Personal Brand - Part 3 DIVA MARKETING BLOG | MONDAY, JUNE 20, 2011
- Where's the Social Media in this Youth Targeted Cause Marketing Effort? CAUSE RELATED MARKETING | MONDAY, DECEMBER 5, 2011
- Can Suze Orman Afford to Do Cause Marketing? CAUSE RELATED MARKETING | TUESDAY, SEPTEMBER 13, 2011
- Flyers Fill Strategic Niche in Inbound Marketing Plans TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 30, 2012
- Cause Marketing vs. Sponsorship – What’s the Difference? SELFISH GIVING | WEDNESDAY, APRIL 27, 2011
- The Empty Package–Nonprofits, Social Media, and Content Strategy IMPACTMAX | WEDNESDAY, JULY 28, 2010
- Give Locally THE AGITATOR | SUNDAY, NOVEMBER 6, 2011
- Looking For Retention In All The Wrong Places THE AGITATOR | THURSDAY, APRIL 12, 2012
- Need Marketing Help? Listen to Marketing guru, Vicki Flaugher WILD WOMAN FUNDRAISING | TUESDAY, OCTOBER 12, 2010
- Mixed Links for Nonprofit Marketers KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, APRIL 8, 2011
- Cause Marketing Last Year's Prom Dress CAUSE RELATED MARKETING | MONDAY, APRIL 11, 2011
- Mobile email newsletters and responsive design DONORDIGITAL | TUESDAY, OCTOBER 30, 2012
- Motrin: A Case Study In Social Media Marketing DIVA MARKETING BLOG | SUNDAY, NOVEMBER 16, 2008
- Welcome to Paradox MISSION PARADOX BLOG | FRIDAY, OCTOBER 14, 2011
- Urban Outfitters Cause Marketing for NPR is a Poor Fit SELFISH GIVING | MONDAY, MAY 16, 2011
- B-to-B Cause Marketing SELFISH GIVING | MONDAY, JULY 12, 2010
- Ketchum's Living in Its Own Private Idaho When it Comes to Cause Marketing CAUSE RELATED MARKETING | TUESDAY, JUNE 28, 2011
- 7 Ways to Fire Up You Small Business Cause Marketing Effort CAUSE RELATED MARKETING | FRIDAY, JULY 22, 2011
- How Businesses Can Measure ROI on Cause Marketing SELFISH GIVING | MONDAY, JULY 19, 2010
- The Earth Is Flat THE AGITATOR | MONDAY, MARCH 15, 2010
- Tap UNICEF’s Tap Project for Restaurant Cause Marketing SELFISH GIVING | MONDAY, MARCH 28, 2011
- Is your organization bright, bold and visually salient? NONPROFIT MARKETING BLOG | SUNDAY, FEBRUARY 12, 2012
- 5 Marketing Activities for Trade Show Success TREW MARKETING SPOTLIGHT | THURSDAY, OCTOBER 20, 2011
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