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Ep169: New Research Rates Factors That Drive Cause Partnership Sales

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to frequent guest Mollye Rhea , President of For Momentum , an Atlanta-based cause agency. How much?

Social Media Beyond The Sale

Diva Marketing Blog

Wondering what surprises the Groupons and Scout Mobs of the digital coupon world have in store for us. This is not the day for crash and burn.

Your Future! Great Nonprofit Marketing Jobs

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communication and Marketing Specialist UUCA (Atlanta, GA).

YOUR Next Nonprofit Marketing Job: Moving Up Monday

Getting Attention

Post YOUR open nonprofit marketing and communications positions here. Communications and Marketing Manager  Miami Music Project, Inc.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

And it makes a nice touchpoint for people who want to pass the ideas along and discuss them some more. Why social marketing?

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? Answer: You have an Employee Personal Branding Strategy.

Viva Cause Marketing!

Cause Related Marketing

Jose has a half-dozen years experience in cause marketing in North America’s second largest country. To polish a brand identity?

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. Cause-Related Marketing does a world of good.

Co-Sponsorship and Cause Marketing

Cause Related Marketing

All cause marketing is a form of co-branding. But one kind of co-branding is far less common in cause marketing than in sports sponsorship, namely the kind of co-sponsorship you see at the left in this page from a Shopko sales flyer. Cause-Related Marketing does a world of good. Louis.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

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(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. The Social Media tools and applications continue to grow in both popularity and usage. Overview. WhatsApp*. Qzone.

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The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year.

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You Can Save the Corporations

Wild Woman Fundraising

YOU COULD BE SAVING THEIR BRAND. Grocery Co-ops and credit unions are showing record growth. People are doing their homework and not buying Kashi cereal, for example, because it’s made by Kellogg. organic-companies-owned-by-conglomerates to print and bring with you on your way to the grocery store. Seriously.

Social Media Creates Customer/Brand "Miracle" Partnerships

Diva Marketing Blog

and the sugar surge has just begun. settle back and enjoy a holiday story of a time long ago. It's  not  all about the brand.

7 Tips to Market Mobile Fundraising to Your Donors

J Campbell Social Marketing

Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. Tumblr.

Cause Marketing and Branding

Cause Related Marketing

Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. But doing it right is the challenge.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

Social media can amplify your personal brand, but the presence itself cannot be a substitute for a personal brand. Rajesh Setty.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Sean King.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities. Cause-Related Marketing does a world of good.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Hurry, closing down sale!” If you want more context and explanation around these ten basic ideas, click here. So what is the solution?

Why cause marketing is booming - and 3 ways to keep it effective

Nonprofit Marketing Blog

Cause marketing grew again in 2012. Why are more and more companies embracing good causes? And they punish those that are not.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

  It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. Your Personal Brand. It is truth. or not. .

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#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts. Was this a long week for anyone else?

Why and How Nonprofits Should Use Pinterest

Selfish Giving

Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! . My cause marketing board on Pinterest.

The Difference Between Transactional, Transformative Cause Marketing

Selfish Giving

Everything I need to know about cause marketing on two napkins. I may frame them. What is Transactional Cause Marketing? Added bonus.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

New research released this week finds that women are more price sensitive than men on almost every product and service category. The research… called Women, Power and Money … comes from FleishmanHillard and Hearst Magazines and was conducted by Ipsos. Cause-Related Marketing does a world of good.

L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Twice now I’ve written about cause marketing campaigns that can be summed up in six-words. Cause-Related Marketing does a world of good.

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IGA Stores Using Private Label Food Brands To Benefit Wounded Warriors Project

Cause Related Marketing

Now through November 11, 2011 participating IGA stores across the United States are offering $0.05 to the Wounded Warrior Project for each case of certain private label food brands sold. Only instead of private label foods it was for cases of IGA private label water and the donation amount was $0.10 per case. Marine Corps.

Competencies for Social Marketing

Social Marketing and Social Change

The embrace of social marketing around the world as a way to address wicked problems is certainly welcomed. Manage social marketing programs. 2.

The First Country Band of Cause Marketing?

Cause Related Marketing

But which country act earns honors as the best country music cause marketers? Is the Zac Brown Band the best cause marketers in country music?

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Your New Nonprofit Marketing Job? Take It Forward Tuesday

Getting Attention

Please post your open nonprofit marketing positions here. Communications Manager , Grace Place for Children and Families (Naples, FL). Social Media Manager , Not For Sale (San Francisco, CA). Nonprofit Marketing Jobs—July 22, 2014. Communications Manager , Central Asia Institute (Bozeman, MT). Recent Opportunities.

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

AdAge obtained a sales deck sent out to Facebook partners last month, where the social network tacitly admits its pay-to-play system.

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Cause Marketing House Brands

Cause Related Marketing

In the declining economy, people in the UK, the US and elsewhere are buying more ‘house brands.’Of Of course they are, you say.

Gamifying Cause Marketing

Cause Related Marketing

On the heels of my posts on games and cause marketing in this space and at , people have been asking me about how so-called 'gamification' can be used in cause marketing. Zynga and its suite of games have done meaningful cause marketing, notably for disaster relief in Haiti and Japan.

Let's Clear Out This Cause Marketing Logjam

Cause Related Marketing

Suppose you’re a small entrepreneur with a generous impulse and you want to offer sponsorship dollars to one or more charities, especially prominent ones. That’s because the biggest causes ask for (and get) large upfront commitments from would-be sponsors. The future growth of cause marketing for causes will be with smaller companies.

Simplicity Marketing

The Agitator

The mantra on advertising’s Madison Avenue these days is ‘simple’ This NY Times article headlines the point: Paring Down Marketing Messages to a Few Simple Basics. ” ‘Honest’, ‘clear’ and ‘easy’ also fit into this equation. From milk to muffins to bottled water.

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

Trade shows are a natural for cause marketing because there are so many like-minded people under one roof.

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

It is my pleasure to introduce you to the co-author of  Marketing In The Round. Diva Marketing/Toby:  Let’s start this off with “Why this book?”

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Social Media Can "Help" Build & Promote Your Personal Brand - Part 3

Diva Marketing Blog

I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate. Remember your personal brand will evolve over time.