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How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.)

How We Created Our (First-Ever) Brand Identity

Kivi's Nonprofit Communications Blog

We’d had the same logo since 1982, but we’d never had a formal, cohesive expression of our brand. Cindy Olnick. Kristina. The Team. It’s fun.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

The company also distributes promotional products as part of its product and service mix. That will do nothing for your brand.

[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Busted nonprofit brand, Komen, yet again. PP’s Stand with Planned Parenthood network took it from there to kick start a broad, outraged but hugely-productive response that swamped Facebook and Twitter. Honest and real : PP sticks to its brand—its focus on women’s health above all out—here and forever. Susan G. Nothing.

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NONPROFIT BRANDING: Communicate More and Better! Why? How?

NonProfit Branding

One of the essential ways … Continue reading → CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build AffinityWe are exploring nonprofit management during a period of economic trauma.

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How to Build An Army of Online Brand Ambassadors

J Campbell Social Marketing

On Tuesday I was pleased to present a webinar with Nonprofit Webinars (a service of 4Good) on the topic: How to Build An Army of Online Brand Ambassadors , part of their Tech Tuesdays series. The slides are here: How to Build An Army of Online Brand Ambassadors from Julia Campbell. How to structure and operate a board effectively.

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4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

This is especially relevant if you are selling products, like Sevenly and Heifer International. It’s aspirational, not of-the-moment. Relevant. These

Brand 98

Don’t Damage Your Brand (An Eye Opener!)

NonProfit Branding

We supply logo-imprinted branding products to nonprofits.  So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand.  It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. This proves a point about branding.  useful product with […]. Much more! More money spent on often garish caps, shirts, jackets, and banners… than on noisy metal. Rejoice!

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Gearing up your own branding campaign? Want to get the biggest bang for your branding buck? Planning a cause-marketing collaboration?

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. Stack them up against the same metrics from promotion in standard commercial media.

NONPROFIT BRANDING VIDEO: Who uses the most imprinted Branding Products? Nonprofits!!

NonProfit Branding

Mother told us nonprofits are the biggest users of imprinted branding products. Industry research confirms this fact.

NONPROFIT BRANDING: Great Product. Crappy PR. WHY?

NonProfit Branding

World Class branding product. Durable, useful, respected. Carried by tens of millions of people. Great place to put your nonprofit logo.

Earth-Friendly Branding Products

NonProfit Branding

Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. A large number of market-savvy nonprofits embrace environmental values.

Earth-Friendly Branding Products

NonProfit Branding

Consequently, this is the second of a three-post commentary about using earth-friendly products as nonprofit branding tools. Last week we focused on a product category – recycled grocery bags. A large number of market-savvy nonprofits embrace environmental values.

The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

"Combining product distribution with a health communication campaign results in greater behavior change than using a health communication campaign alone." The Task Force goes on to note: Overall, results were consistently favorable across products with various characteristics (e.g., pct pts [IQI: 5.1 to 18.2]).

NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

NonProfit Branding

They’re equally powerful nonprofit branding tools. In fact, a mug with your logo will have more … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? Answer: You have an Employee Personal Branding Strategy.

Pepsi and Lowe's Co-Brand to Support the Troops

Cause Related Marketing

The post on Thursday May 19, 2011 was about how cause marketing is a form of co-branding. Johnson, of course, drives the Lowe’s car.

4 lessons on the art of reinventing your brand

Nonprofit Marketing Blog

How can people or nonprofits reinvent their brands? What you do for others, not what you say, is your real brand. As C.S.

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NONPROFIT BRANDING: Through Betrayal A 7-Year Old Learns Branding Basics

NonProfit Branding

I’m 74 years old now. And still pissed at my former hero. But he taught me a lesson – Basic Marketing 101.

Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

Otherwise, your vision will be butchered, and the production process will take forever! Production Priorities. Read Part One. Streamline!

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Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

My FSI had eight pages of Unilever coupons not counting the cover, along with at least that many more pages from non-Unilever products.

3 vital ways to build your nonprofit brand from a maestro of branding

Nonprofit Marketing Blog

I was very fortunate to hear the brand guru Allen Olivo speak at PayPal’s Insight event last week. Allen has led brand marketing at Apple, Amazon and Yahoo!, and he now heads the team tending to PayPal’s brand. want to share his wisdom here, because I believe building great brands is one of our sector’s greatest weaknesses.

The importance of timing during a brand experience

Public Sector Marketing 2.0

While I fully realize and appreciate the role of advertising, it boggles my mind as to why any brand would want to advertise in this manner. At this point some basic classical conditioning occurs as they experience a negative feeling during this exposure to your brand. Again timing is everything. Timing is golden.

Nonprofit Branding: Don’t Damage Your Brand – #1

NonProfit Branding

Sure, logo-imprinted branding products are powerful marketing tools. They can also do big -time damage to your brand. This post begins a series that explores how to harness the power of logo-imprinted branding products while protecting the brand they spotlight. Do not be fooled. Or foolish! This […].

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. So what do you do with the leftover inventory? Komen for the Cure but are now selling at a fraction of the original retail price. Not bad. press release. billboard campaign.

NONPROFIT BRANDING: From Betrayal A 7-Year Old Learns Branding Basics…

NonProfit Branding

Brand Management Brand Psychology Branding Product Impact Buying Branding Products Uncategorized Using Branding Products brand management brand protection branding branding products how to brand marketing products Nonprofit marketing promotional products VisABILITY

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

This S-D perspective views skills and knowledge (behaviors and ideas), rather than products, as the fundamental unit of exchange. Serve people.

Do you have a “super job”?

Wild Woman Fundraising

US productivity increased twice as fast in 2009 as it had in 2008, and twice as fast again in 2010: workforce down, output up, and voilá!

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Beginning A 3-Part Series About Earth-Friendly Branding Products

NonProfit Branding

Nonprofit professionals will serve better if they know the options, myths, and realities of  earth-friendly branding products.  Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors

Beginning A 3-Part Series About Earth-Friendly Branding Products

NonProfit Branding

Nonprofit professionals will serve better if they know the options, myths, and realities of  earth-friendly branding products.  Examples of Fully and Partially Customized … Continue reading → Fundraising Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors

Nonprofit Branding: Mini-Speakers; Maxi-Sound; Happy Cell Phones

NonProfit Branding

This woman is attending a concert. In her notebook! The crappy sound quality of portable devices can be easily boosted with tiny portable speakers. 

Best Way to Get Timely Input: Review & Approval 2.0

Getting Attention

Thanks today to Jennifer Johnson, director of marketing & communications at Advocates. I had the pleasure of working with Jen to develop a brand, website strategy, and marketing plan for Advocates—a human services agency providing a breadth of programs and services throughout Massachusetts. You guys are so smart! Win-win-win.

Nonprofit Branding: This Is Where To Stick Your Logo

NonProfit Branding

How to define the Best Branding Product For Nonprofits? This product may be your best option. Like that idea? It is a bit pricey.

Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." " The by-product of our existence has more importance than any consumer product can muster. How can you create a brand without spending a fortune? Work with it. It has been updates.

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

NPM360: Branding is a term from the corporate world. Does branding work as well for nonprofits?

Earth-Friendly Products:Organics & Renewables

NonProfit Branding

But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors

Earth-Friendly Products:Organics & Renewables

NonProfit Branding

But demonstrating your earth-friendly commitment with branding products is tricky. As we said in prior posts, many assurances of environmental sensitivity are the fantasies of product … Continue reading → Imprinted Branding Products Marketing Non Profit Production Protecting Your Brand Public Radio Working with Vendors

Nonprofit Branding Video: Take 3 discarded water bottles. Make a recycled shopping bag!

NonProfit Branding

Car Talk, A Prairie Home Companion and Whole Foods did it. You can too. Plastic water bottles take 400 years to disintegrate in a landfill.