| |  Branding + Product | 527 articles |
| Page 1 of 6 | Previous | Next | NONPROFIT BRANDING JANUARY 10, 2012 NONPROFIT BRANDING: Communicate More and Better! Why? How? One of the essential ways … Continue reading → CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build AffinityWe are exploring nonprofit management during a period of economic trauma. MORE >> | NONPROFIT BRANDING OCTOBER 25, 2011 NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags Which branding products do your constituents prefer? We’re identifying products that work for you. What ones will they use, how long they use them? MORE >> | RECENT POSTS MAY 6, 2013 | NONPROFIT MARKETING BLOG
4 lessons on the art of reinventing your brand APRIL 17, 2013 | NONPROFIT MARKETING BLOG
Consumers like companies with a cause - but do they trust them? APRIL 11, 2013 | CAUSE RELATED MARKETING
Employee Engagement as a Goal of Cause Marketing APRIL 9, 2013 | SEEKING GRANT MONEY TODAY
What A Nonprofit Can Do To Recruit Board Members That Are The Best Possible Leaders For Its Specific Organization and How Board Recruitment Generally Works APRIL 8, 2013 | GETTING ATTENTION
Your New Nonprofit Marketing Job: Movin’ Up Tuesdays! APRIL 4, 2013 | SELFISH GIVING
CauseTalk Radio Ep49: Cause Platform Brings Brands, Purpose & Passion Together | | | | |
| GETTING ATTENTION FEBRUARY 2, 2012 [Special Edition] Komen Crumbles: Busted Nonprofit Brand Busted nonprofit brand, Komen, yet again. PP’s Stand with Planned Parenthood network took it from there to kick start a broad, outraged but hugely-productive response that swamped Facebook and Twitter. Honest and real : PP sticks to its brand—its focus on women’s health above all out—here and forever. Susan G. Nothing. MORE >> | NONPROFIT BRANDING NOVEMBER 1, 2011 NONPROFIT BRANDING: Cost, Impact and Use of Logo-Pens In sorting out this disagreement the reader will be assisted by Justin Timberlake, who supports the author by sporting a favorite branding product.) (A short essay about a boring topic – but enhanced by some husband/wife disagreement. MORE >> | NONPROFIT BRANDING SEPTEMBER 5, 2012 How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.) The Research: Many media – billboards, TV, newspapers, skywriters, etc – can promote your brand. Each has different impacts. And different costs. Here’s a look at the research that compares expense and results. This is information you will want to keep for reference.) MORE >> | DONOR POWER BLOG SEPTEMBER 1, 2009 Branding is dead, more or less Here's someone else saying branding is dead, this time at ClickZ: Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent. Here's the main point: Branding that involves made-up claims and fanciful brand smells, colors, or auras has been rendered completely impotent by the habits and expectations of modern consumers. MORE >> | | | | | | | |
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NONPROFIT BRANDING | TUESDAY, NOVEMBER 8, 2011 NONPROFIT BRANDING: Why the Lord of Logos Rules Your Marketplace
The last three posts shared market research data on favorite nonprofit branding products: imprinted coffee mugs, tote bags and pens. In future posts we’ll cover cost, impact and use of other favorites. MORE >> -
NONPROFIT BRANDING | TUESDAY, DECEMBER 6, 2011 NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact
You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. Stack them up against the same metrics from promotion in standard commercial media. MORE >> -
NONPROFIT BRANDING | THURSDAY, OCTOBER 13, 2011 NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts
Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively MORE >> -
NONPROFIT BRANDING | TUESDAY, AUGUST 30, 2011 NONPROFIT BRANDING: This American Life Amulet Mug (My Version, by John Burke)
Background: Ira … Continue reading → IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity fundraising premiums imprints Nonprofit marketing promotional products public radio VisABILITYHere is the story stations should use when pitching this premium. MORE >> -
NONPROFIT BRANDING | TUESDAY, DECEMBER 13, 2011 NONPROFIT BRANDING: Future Topics; Challenges From Readers; Holiday Hiatus
Those that succeed will surely embrace basic techniques and abandon soft practices that always evolve during good times… ” So begins a blog post … Continue reading → IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising“We have entered an era of national austerity. MORE >>
- NONPROFIT BRANDING: Things Nonprofits Can Learn From For-Profits (Taft’s 2nd Two Points) NONPROFIT BRANDING | TUESDAY, AUGUST 16, 2011
- NONPROFIT BRANDING: Things Nonprofits Can Learn From For-Profits (Taft’s Final Two Points) NONPROFIT BRANDING | TUESDAY, AUGUST 23, 2011
- NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs NONPROFIT BRANDING | TUESDAY, OCTOBER 18, 2011
- NONPROFIT BRANDING: Fall Fundraising in PubRadio: Shifting Gears for a Hot Tip NONPROFIT BRANDING | TUESDAY, SEPTEMBER 13, 2011
- The Effectiveness of Health Campaigns that Combine Products and Promotion SOCIAL MARKETING AND SOCIAL CHANGE | WEDNESDAY, MARCH 30, 2011
- To Protect The NPR Brand, His Retired Mother Worked The Assembly Line. NONPROFIT BRANDING | TUESDAY, MAY 15, 2012
- NONPROFIT BRANDING: It’s Your Brand – But, As Penn State Now Demonstrates – You Don’t Control It NONPROFIT BRANDING | TUESDAY, NOVEMBER 15, 2011
- Cause Marketing and Branding CAUSE RELATED MARKETING | MONDAY, OCTOBER 15, 2012
- NONPROFIT BRANDING: Reader Rebuttal to My Logo-Pen Rant NONPROFIT BRANDING | TUESDAY, JANUARY 24, 2012
- IGA Stores Using Private Label Food Brands To Benefit Wounded Warriors Project CAUSE RELATED MARKETING | MONDAY, SEPTEMBER 19, 2011
- NONPROFIT BRANDING: Brand Erosion From Sneaky Quality Deficits NONPROFIT BRANDING | TUESDAY, JULY 26, 2011
- How To Brand A Nonprofit With Low Cost & High Impact NONPROFIT BRANDING | MONDAY, MAY 7, 2012
- When Brand Awareness is For the Bird MARKETING FOR NONPROFITS | FRIDAY, JANUARY 7, 2011
- Looking For The Most Powerful New Nonprofit Branding Tool? NONPROFIT BRANDING | TUESDAY, MAY 22, 2012
- Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 31, 2011
- NONPROFIT BRANDING: It Hurts My Pride To Write This Post! NONPROFIT BRANDING | TUESDAY, FEBRUARY 21, 2012
- Practical Steps for Creating a Product Positioning Statement TREW MARKETING SPOTLIGHT | WEDNESDAY, MAY 13, 2009
- Nonprofit Rule #1 is: Don’t Steal! Rule #2 is a Bit More Complicated…. NONPROFIT BRANDING | TUESDAY, JUNE 19, 2012
- The importance of timing during a brand experience PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JANUARY 25, 2011
- [Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively FUNDRAISING COACH | MONDAY, MARCH 18, 2013
- Co-creating the Social Marketing Discipline and Brand SOCIAL MARKETING AND SOCIAL CHANGE | TUESDAY, MAY 10, 2011
- Book Review: Breakthrough Nonprofit Branding SELFISH GIVING | MONDAY, DECEMBER 6, 2010
- Fundraising Premiums: Pro & Con NONPROFIT BRANDING | TUESDAY, MAY 24, 2011
- Sneak Preview As Promised (not for distribution) NONPROFIT BRANDING | TUESDAY, JANUARY 8, 2013
- Fundraising Premiums – The Secret Sauce NONPROFIT BRANDING | MONDAY, JUNE 20, 2011
- Repeat After Me, Cause Marketing is Co-Branding CAUSE RELATED MARKETING | THURSDAY, MAY 19, 2011
- (Re)Defining Cause Marketing SELFISH GIVING | WEDNESDAY, JANUARY 5, 2011
- Would You Buy Ordinary Gum Just Because It Supports a Cause? SELFISH GIVING | TUESDAY, OCTOBER 25, 2011
- What to Do With Leftover Cause-Branded Merchandise CAUSE RELATED MARKETING | THURSDAY, MAY 17, 2012
- Pepsi and Lowe's Co-Brand to Support the Troops CAUSE RELATED MARKETING | THURSDAY, MAY 26, 2011
- Some Comments About Your Job Security NONPROFIT BRANDING | TUESDAY, SEPTEMBER 6, 2011
- Your personal brand and the "JD Effect" NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | TUESDAY, SEPTEMBER 21, 2010
- ERP Integrator Selects TREW Marketing for Brand and Marketing Communications TREW MARKETING SPOTLIGHT | MONDAY, JUNE 11, 2012
- Personal Branding Within The Corporate Workplace DIVA MARKETING BLOG | TUESDAY, MARCH 20, 2012
- Product Red’s Bono Learns the Hard Way: Don’t Put the Cause Before the Horse SELFISH GIVING | MONDAY, OCTOBER 18, 2010
- Part 3 – Pros & Cons of Fundraising Premiums NONPROFIT BRANDING | WEDNESDAY, JUNE 8, 2011
- Part 3 – Pros & Cons of Fundraising Premiums NONPROFIT BRANDING | WEDNESDAY, JUNE 8, 2011
- Pink Ribbon Cause Marketing for the Fisher-Woman CAUSE RELATED MARKETING | THURSDAY, OCTOBER 25, 2012
- Worried about your branding? What exactly are you worried about? NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | MONDAY, MARCH 30, 2009
- Semantic confusion surrounding modern marketing PUBLIC SECTOR MARKETING 2.0 | MONDAY, NOVEMBER 15, 2010
- Do you have trouble presenting for your cause? WILD WOMAN FUNDRAISING | MONDAY, MARCH 11, 2013
- Turn Fans Into Ambassadors THE AGITATOR | MONDAY, SEPTEMBER 19, 2011
- Do you have a “super job”? WILD WOMAN FUNDRAISING | THURSDAY, JULY 21, 2011
- Luxury Brands Show Nonprofits How to Strut Their Stuff on Foursquare SELFISH GIVING | MONDAY, NOVEMBER 15, 2010
- How to Create a B2B Marketing Plan that Drives Results TREW MARKETING SPOTLIGHT | TUESDAY, NOVEMBER 6, 2012
- Social Media Redefines The Brand Experience DIVA MARKETING BLOG | SUNDAY, AUGUST 29, 2010
- A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots CAUSE RELATED MARKETING | WEDNESDAY, NOVEMBER 28, 2012
- Acquisition: Why ‘Best Practices’ Suck THE AGITATOR | THURSDAY, DECEMBER 13, 2012
- Enter Now: Nonprofit Tagline Awards 2012 GETTING ATTENTION | MONDAY, JUNE 25, 2012
- She almost died on that mountain: true story & a metaphor for nonprofit marketing NONPROFIT BRANDING | TUESDAY, MAY 29, 2012
- #TECH: Once Developed By Apple, Now Abandoned By Apple: EPEAT Standards NON PROFIT MARKETING 360 | FRIDAY, JULY 13, 2012
- What is Cause Marketing? SELFISH GIVING | MONDAY, JANUARY 4, 2010
- Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising” NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 17, 2011
- Social Media Creates Customer/Brand "Miracle" Partnerships DIVA MARKETING BLOG | SATURDAY, DECEMBER 25, 2010
- If your service/product sucks then it’s really going to suck online PUBLIC SECTOR MARKETING 2.0 | MONDAY, AUGUST 16, 2010
- Using Cause Marketing to Help Expand a Regional Brand CAUSE RELATED MARKETING | TUESDAY, SEPTEMBER 18, 2012
- New Research Suggests The Color Pink is Bad for Breast Cancer SOCIALBUTTERFLY | SUNDAY, AUGUST 28, 2011
- Guest Post: Do you have a presentation coming up? WILD WOMAN FUNDRAISING | TUESDAY, JANUARY 15, 2013
- New Research Suggests The Color Pink is Bad for Breast Cancer SOCIALBUTTERFLY | SUNDAY, AUGUST 28, 2011
- Social Media Can "Help" Build & Promote Your Personal Brand - Part 1 DIVA MARKETING BLOG | THURSDAY, MAY 5, 2011
- Nonprofit branding and the role of organizational culture IMPACTMAX | SUNDAY, APRIL 12, 2009
- #interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog NON PROFIT MARKETING 360 | THURSDAY, SEPTEMBER 15, 2011
- Striking the Right Balance of Philanthropy, Marketing & Business SELFISH GIVING | MONDAY, MAY 24, 2010
- Enter Now – Powerful Taglines for Your Nonprofit Program GETTING ATTENTION | TUESDAY, JULY 6, 2010
- Building Brand Value Through Social Media DIVA MARKETING BLOG | THURSDAY, OCTOBER 1, 2009
- Social Media Can "Help" Build & Promote Your Personal Brand - Part 2 DIVA MARKETING BLOG | WEDNESDAY, MAY 18, 2011
- Magnetic Cause Marketing in 3 Easy Steps SELFISH GIVING | MONDAY, AUGUST 16, 2010
- The Power of Special Event Taglines – Enter Yours Today GETTING ATTENTION | TUESDAY, JUNE 29, 2010
- TREW Marketing Wins National Award for Promotional Campaign TREW MARKETING SPOTLIGHT | SATURDAY, NOVEMBER 12, 2011
- Creating a Culture of Candor MARKETING FOR NONPROFITS | TUESDAY, MARCH 23, 2010
- When You’ve Blown It! THE AGITATOR | THURSDAY, FEBRUARY 21, 2013
- Ask Yourself 4 Questions for Effective Nonprofit Taglines GETTING ATTENTION | WEDNESDAY, JULY 21, 2010
- TREW Touted for Science,Engineering Niche; Named Top B2B Agency TREW MARKETING SPOTLIGHT | FRIDAY, APRIL 13, 2012
- Where Does Fundraising Begin? THE AGITATOR | MONDAY, AUGUST 6, 2012
- Social Media Can "Help" Build & Promote Your Personal Brand - Part 3 DIVA MARKETING BLOG | MONDAY, JUNE 20, 2011
- Cause Related Marketing - Untitled Article CAUSE RELATED MARKETING | TUESDAY, SEPTEMBER 11, 2012
- Who Are You? MARKETING FOR NONPROFITS | MONDAY, JULY 4, 2011
- You Can Save the Corporations WILD WOMAN FUNDRAISING | TUESDAY, APRIL 17, 2012
- Looking For Retention In All The Wrong Places THE AGITATOR | THURSDAY, APRIL 12, 2012
- TREW Helps Clients Make Big Web Impact TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 16, 2012
- Tips for a Tagline that Sticks TREW MARKETING SPOTLIGHT | MONDAY, MAY 21, 2012
- Part 1: 4 Reasons Your Content Needs a Style Guide TREW MARKETING SPOTLIGHT | THURSDAY, FEBRUARY 24, 2011
- 3 vital ways to build your nonprofit brand from a maestro of branding NONPROFIT MARKETING BLOG | THURSDAY, SEPTEMBER 27, 2012
- #interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog NON PROFIT MARKETING 360 | WEDNESDAY, SEPTEMBER 14, 2011
- Putting The Lipstick On THE AGITATOR | MONDAY, OCTOBER 24, 2011
- CauseTalk Radio Ep14: Cause Marketing, Cause Branding, CSR: What’s the Difference? SELFISH GIVING | THURSDAY, JUNE 14, 2012
- Kellogg Co. Requests Nonprofit Change Its Logo NONPROFIT BRAND INSTITUTE | SUNDAY, AUGUST 28, 2011
- CauseTalk Radio Ep49: Cause Platform Brings Brands, Purpose & Passion Together SELFISH GIVING | THURSDAY, APRIL 4, 2013
- Join a Marketing Kickoff Meeting—4:30 PM ET Today or Whenever in Video (It’s Free) GETTING ATTENTION | THURSDAY, JANUARY 10, 2013
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