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| | CAUSE RELATED MARKETING
FEBRUARY 8, 2012 Gamifying Cause Marketing
Big brands like Coke and General Mills have built games into their cause marketing strategies. Because of the ubiquity and power of small portable computers (aka smartphones) a raft of personal development software has emerged; Epic Win , Chore Wars , Super Better , and physical training apps like Nike+. How would this work?
| | CAUSE RELATED MARKETING
MARCH 16, 2012 The Holy Trinity of Corporate Social Responsibility
Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Or, Crosby, Stills and Nash. Or, Athos, Porthos and Aramis.
NOVEMBER 28, 2012 | CAUSE RELATED MARKETING
A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots
AUGUST 24, 2012 | FUNDRAISING COACH
3 Ways the Lance Armstrong Foundation can Survive
JULY 31, 2012 | THE AGITATOR
Fill In The Blanks
JULY 19, 2012 | WILD WOMAN FUNDRAISING
Which is more important? Fundraising or The Olympics?
JUNE 7, 2012 | NONPROFIT MARKETING BLOG
3 lessons from cause-conscious companies
MAY 25, 2012 | NONPROFIT MARKETING BLOG
A call to arms: Let’s win the story wars
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| | NONPROFIT MARKETING BLOG
DECEMBER 14, 2011 What social branding does for your brand, community and cause
He is an award-winning branding expert for Nike, Motorola and Toyota, and Forbes, Mashable and Fast Company blogger. Here’s how: 1.
| | CAUSE RELATED MARKETING
DECEMBER 14, 2009 Co-Branding and Cause Marketing
Five or six years ago the term 'co-branding' was one of those hot marketing buzzwords. Nowadays co-branding is so commonplace as to be mundane.
| | WILD WOMAN FUNDRAISING
JULY 19, 2012 Which is more important? Fundraising or The Olympics?
They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. This seems about right. They hate knitters.
| | PUBLIC SECTOR MARKETING 2.0
SEPTEMBER 26, 2010 The Girl Effect
She came across it by reading a Nicholas D. Kristof article in the New York Times ( Build, Boast, Sell ).
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CAUSE RELATED MARKETING | WEDNESDAY, NOVEMBER 28, 2012 A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots
The point of co-branding… of which cause marketing is one type… is for brands to combine their advantages in such a way that they create worthwhile synergies. In an article from several years back, Accenture, the big consultancy, named six varieties of co-branding: Promotional/Sponsorship. The Apple-Nike tie-up. Alliance. MORE >>
NONPROFIT MARKETING BLOG | MONDAY, SEPTEMBER 26, 2011 The new world order of branding - and what it means to you
Branding is changing, and it requires us to dig deeper. Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. It reflects what I believe about branding. MORE >>
SELFISH GIVING | MONDAY, AUGUST 16, 2010 Magnetic Cause Marketing in 3 Easy Steps
The key, I say, is BRAND… BRAND… BRAND. Powerful nonprofit brands are like magnets. Unfortunately, and probably like you, I’ve witnessed this from afar because my nonprofit’s brand doesn’t have a particularly strong pull. But as a nonprofit, how do you create that powerful brand? MORE >>
THE AGITATOR | TUESDAY, JULY 31, 2012 Fill In The Blanks
Sure, strong brands — in the conduct of branding campaigns — can engage more deeply by putting the consumer’s imagination to work, effectively inviting the consumer to pour themselves into a pre-defined glass. branding communications copywriting direct marketing Don't Miss these Posts fundraising MORE >>
THE AGITATOR | THURSDAY, SEPTEMBER 17, 2009 Social Media: What Priority For Fundraising?
Kate Kaye, a bit of a skeptic, writing in ClickZ asserts: "While attaching causes to brands could help translate tweets and Facebook friends into donations or other tangible ROI, most nonprofits and advocacy groups are far from figuring out how to quantify their social media presence or connect it to real-life activism." MORE >>
- 3 Ways the Lance Armstrong Foundation can Survive FUNDRAISING COACH | FRIDAY, AUGUST 24, 2012
- Advice On Boosting Email Response THE AGITATOR | TUESDAY, APRIL 10, 2012
- Nonprofit marketing: Just Do It NONPROFIT MARKETING BLOG | FRIDAY, AUGUST 12, 2011
- The Best Cause Marketing of 2010 CAUSE RELATED MARKETING | MONDAY, APRIL 4, 2011
- Groupon’s Fumble Gives Causes Chance to Score Big SELFISH GIVING | TUESDAY, FEBRUARY 8, 2011
- How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide FUNDRAISING 123 | WEDNESDAY, JULY 27, 2011
- #SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach NON PROFIT MARKETING 360 | MONDAY, APRIL 30, 2012
- Are you a nonprofiteer AND a good consumer? WILD WOMAN FUNDRAISING | FRIDAY, JANUARY 14, 2011
- What is Cause Marketing? SELFISH GIVING | MONDAY, JANUARY 4, 2010
- 8 “Pinktober” Promotions that Deserve a Ribbon SELFISH GIVING | TUESDAY, OCTOBER 18, 2011
- What Public Health and Social Marketers Can Learn From P&G SOCIAL MARKETING AND SOCIAL CHANGE | MONDAY, SEPTEMBER 14, 2009
- A call to arms: Let’s win the story wars NONPROFIT MARKETING BLOG | FRIDAY, MAY 25, 2012
- 3 lessons from cause-conscious companies NONPROFIT MARKETING BLOG | THURSDAY, JUNE 7, 2012
- Great storytelling and marketing lessons from the Stove Man NONPROFIT MARKETING BLOG | THURSDAY, SEPTEMBER 8, 2011
- LIVESTRONG Cause Marketing CAUSE RELATED MARKETING | THURSDAY, JANUARY 14, 2010
- Grants for Innovation in Teaching 1 st - 12 th Graders SEEKING GRANT MONEY TODAY | SUNDAY, FEBRUARY 17, 2008
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