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Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. This seems about right. They hate knitters.

USA 43

Why Your Nonprofit Needs an Enemy

Mission Minded

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. We choose Nike over Reebok or Coke […]. Blog Nonprofit Branding StorytellingThe author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vadar.

Nike 18

The Holy Trinity of Corporate Social Responsibility

Cause Related Marketing

Starbucks, along with Coke, Amazon, Fedex, Apple, Target, Ford, Nike, Southwest and Nordstrom are the April 2012 cover of Entrepreneur magazine as the “10 most trusted brands” today. Coke, Target, Ford, Fedex, and Nike practice all three to varying degrees. Or, Crosby, Stills and Nash. Or, Athos, Porthos and Aramis.

Gamifying Cause Marketing

Cause Related Marketing

Big brands like Coke and General Mills have built games into their cause marketing strategies. Because of the ubiquity and power of small portable computers (aka smartphones) a raft of personal development software has emerged; Epic Win , Chore Wars , Super Better , and physical training apps like Nike+. How would this work?

What social branding does for your brand, community and cause

Nonprofit Marketing Blog

He is an award-winning branding expert for Nike, Motorola and Toyota, and Forbes, Mashable and Fast Company blogger. Here’s how: 1.

LIVESTRONG Cause Marketing

Cause Related Marketing

If you're anything like me then you've watched the growth and development of Lance Armstrong's LIVESTRONG brand with a mixture of awe and envy.It

A call to arms: Let’s win the story wars

Nonprofit Marketing Blog

Iconic brands like Nike and Apple get it - and have broken through and touched hearts with the approach.

Nike 32

3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

Herein lies one of the biggest challenges for nonprofits that are branded around a personality. The Foundation needs to get ahead of the story.

NPR 38

The Girl Effect

Public Sector Marketing 2.0

She came across it by reading a Nicholas D. Kristof article in the New York Times ( Build, Boast, Sell ).

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. think some of the principles of so-called sustainable brands can work for nonprofits, too. BBMG has a new guide out for cause-conscious companies. Guess what?

Magnetic Cause Marketing in 3 Easy Steps

Selfish Giving

The key, I say, is BRANDBRANDBRAND. Powerful nonprofit brands are like magnets. They lean in. Do you?

Nike 17

Fill In The Blanks

The Agitator

Sure, strong brands — in the conduct of branding campaigns — can engage more deeply by putting the consumer’s imagination to work, effectively inviting the consumer to pour themselves into a pre-defined glass. branding communications copywriting direct marketing Don't Miss these Posts fundraising

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work. So what is the solution?

The Best Cause Marketing of 2010

Cause Related Marketing

In the summer of 2010 the Mars’ brand Snickers candy bars donated the cost of 2.5 The year 2010 was a memorable year for cause marketing.

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Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

Groupon has a brand with the potential to join ranks with some of the best brands in the world (Starbucks, Mercedes, Nike, Apple, etc.).

Nike 29

Why Your Nonprofit Needs an Enemy

Mission Minded

A recent article in AdAge argues that every great story, and every great brand, has a strong, evident antagonist–someone to fight against. We choose Nike over Reebok or Coke […]. Blog Nonprofit Branding StorytellingThe author explains that Apple’s enemy was Microsoft, just as Luke fought against Darth Vader.

A Three-Way Cause Marketing Tie-up Between Hasbro, Duracell and Toys for Tots

Cause Related Marketing

In an article from several years back, Accenture, the big consultancy, named six varieties of co-branding: Promotional/Sponsorship. Ingredient.

Advice On Boosting Email Response

The Agitator

Yes, I’d like to see brand consistency, and I’d like to see websites optimized for different formats. My favorite for getting it right is the Nike example, where you build your own boot. Here from Email Insider is some practical advice on improving response to marketing emails. Make the journey creatively seamless. 2.

How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide

Fundraising 123

Our perception of brands and issues is formed by those social interactions. . Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. want to shift your thinking, press the reset button and start over with the way you communicate. . Phones change everything. People are mobile now.

Nike 26

#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Non Profit Marketing 360

The first one is Nike, who developed a means to keep a running diary of your, well, running. And developers are not thinking in ‘Circles.’

API 11

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

It was omnipresent on the flight from the staff’s announcements to apparel to branded napkins. Learn more at www.bcrfcure.org.). million.

What is Cause Marketing?

Selfish Giving

For the nonprofit, the profit is money AND branding/visibility. Cause marketing also offers causes valuable branding and visibility.

Great storytelling and marketing lessons from the Stove Man

Nonprofit Marketing Blog

What branding or marketing lessons from Neil’s Fortune 500 experience have you applied to your social cause? A. He knows how to weave a tale.

Social Media: What Priority For Fundraising?

The Agitator

The power of social media marketing is to reach out to people who are not already fans, outside the setting of direct communication between brands and people — instead generating conversation between people about brands. Here are some additional views. Give us your opinion in this quick Social Media Verdict survey.

Grants for Innovation in Teaching 1 st - 12 th Graders

Seeking Grant Money Today

The program is presented by the Jordan Brand, a division of Nike, Inc. From The Foundation Center. Applicants must be public school teachers or paraprofessionals working with students in grades one through twelve. RFP Link: [link].

What Public Health and Social Marketers Can Learn From P&G

Social Marketing and Social Change

We will provide branded products of superior quality and value that improve the lives of the world's consumers, now and generations to come.