Trending Sources

How To Tell Your Strength Story: Nonprofit Storytelling #5 1/2

Getting Attention

differentiation).  . Stay real—false claims will simply undermine your brand. Nonprofit Storytelling #1-9. Thanks!

Dove: A Lesson in Brand Differentiation

Mission Minded

In spite of the persuasive critiques of Dove’s 9-year old “Real Beauty” campaign, the most recent installation is clearly articulated and brilliantly executed from a branding perspective.

The 5 laws of nonprofit branding

Nonprofit Marketing Blog

Today, I quote five laws on branding from my talk with Raphael Bemporad of BBMG. We’ve found that most successful organizations follow five laws of branding. 1. Own a word in the mind of your audience that differentiates your organization from all others. The power of a brand is inversely proportional to its scope.

Law 33

Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

So, how do you differentiate yourselves from others to access the funding dollars you desperately need? How can you create a brand without spending a fortune? Focus on the cornerstones of a brand: name, packaging, history, reputation and customer experience. Name If your name says it all and has brand recognition, keep it.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

Social media can amplify your personal brand, but the presence itself cannot be a substitute for a personal brand. Rajesh Setty.

How To Turn A New Brand Into a Fresh Admissions Campaign

Mission Minded

Blog Independent Schools Nonprofit Branding

How To Turn A New Brand Into a Fresh Admissions Campaign

Mission Minded

Blog Independent Schools Nonprofit Branding

How to Measure the Performance of your Government Social Media Initiative

Public Sector Marketing 2.0

Objective: To attain an average rating of at least 9/10 on our annual online brand reputation survey this year for the question relating to trust.

Acquisition: Why ‘Best Practices’ Suck

The Agitator

So couple lack of innovation (the duplication of the same old/same old prospecting packages) with the horrid absence of brand awareness and you have 90% or more of today’s acquisition mail. There’s not a copywriter alive who doesn’t hate the mindless, idiotic spend many organizations make on ‘brand building’. And on and on. Doubly sad.

Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

This second post focuses on logos and how they relate to branding. Guest Post by Julia Reich, Julia Reich Design. Julia Reich.

Nonprofit branding and the role of organizational culture

ImpactMax

flickr/onlinewoman. I’ve watched the evolution of nonprofit branding since the topic first hit The Chronicle of Philanthropy years ago.

Who Are You?

Marketing for Nonprofits

Ask them what they think of your materials, your marketing and your brand. Build on your brand. Speaking of brands, you already have one.

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 2

Kivi's Nonprofit Communications Blog

We had done a lot of interviews with donors and clients and we wanted to differentiate this one to show how much we did this past year.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

which teaches life lessons through music.  He also continues his consulting practice through Aspire Brand Networks.  Sean King.

Study Links NFL Sponsorship and Purchasing Decisions. Does it apply to Cause Marketing?

Cause Related Marketing

Esteem rubs off on the sponsoring brand, thereby helping reduce churn through increased loyalty. A study from Kirk Wakefield, Ph.D.

Brand 21

Graphic standards do not create a brand

Donor Power Blog

I wish "branding experts" would read the Freaking Marketing blog, especially this post: Marketers Don't Know the Meaning of Branding. What many nonprofits and companies call "brand guidelines are actually just graphic design guidelines. When that happens, you miss the point: Real brand-building involves much more than graphics.

Is your organization bright, bold and visually salient?

Nonprofit Marketing Blog

Dan Ariely of Predictably Irrational fame had an interesting recent post on Tropicana’s marketing debacle. Remember that?

How to make a magnificent mini-impression

Nonprofit Marketing Blog

Differentiate. How did the company use the commercial to portray its unique brand? People decide very quickly whether something appeals to them - usually in a matter of seconds. You can be sure the Super Bowl advertisers knew that - heck, they were spending $116,667 a second to make a good impression. Did it: 1. Capture attention.

First Things First

The Agitator

He warns that as a marketer you can become so focused on differentiating your offering from your competitors that you forget the need to address your prospect’s first option … which is to do nothing. branding communications copywriting Don't Miss these Posts donor retention fundraising loyalty nonprofits Seth Godin

3 Steps to Video Annual Report Success: VolunteerMatch Case Study

Getting Attention

I dug into VolunteerMatch’s recent annual report in video format the minute it reached my inbox. What kind of feedback are you getting?

Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

Research proves that if price and quality are equal, the cause differentiator will (in more cases than not) result in a sale. People see both. 

If content is king, how do you become king of content?

Nonprofit Marketing Blog

about natural and organic foods, presumably to position the Whole Foods brand as the world’s though leader in natural and organic foods.

Last Chance -Deadline for Reinvigorating Your Messaging

Getting Attention

I’d like to invite you to joining me in my new intensive, small group training program on message development, the Tagline Focus Project (TFP).

Stand Out

The Agitator

Recommendation #4 is Differentiate (or die, as the famous book on branding admonishes). Not by being ordinary. Not by being formulaic.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

It definitely helped grow my blog and my brand. Whatever your theme or brand is, stay consistent with it. 2. Enjoy Jay's Story.

10 Dumbest Words Used By Fundraising Consultants

The Agitator

Words matter. But sadly, if you’re a Buzzword Bingo Aficionado you can rest assured this word will show up in your next meeting or proposal. Roger.

Being More Creative

Social Marketing and Social Change

Being ‘creative’ or ‘innovative’ doesn’t happen by simply giving people permission to do so. Strong positioning leads to strong, creative ideas.

Peggy Lee Cause Marketing

Cause Related Marketing

All you needed was a cool bottle and a fancy brand and the distribution to match and you were in business. Only it’s not.

Mine's Bigger than Yours Is: Enter Your Tagline in 2009 Awards -- Deadline Friday

Getting Attention

It's a bit long but  works well to differentiate that block from all others in the city. Tags: Awards Branding and Messages Nonprofit Communications Taglines You're right. Mine's Bigger than Yours isn't really the 1,400th tagline entered in the 2009 Nonprofit Tagline Awards. But that's the essence of the tagline from Fourth Arts Block.

Time is running out: Just 3 days left to save $200

Getting Attention

Branding and MessagesAnd, when you sign up by December 31, you’ll save $200 on the registration fee. Offer ends Dec.

The Effectiveness of Health Campaigns that Combine Products and Promotion

Social Marketing and Social Change

Improving the collection of information about priority, or target, groups to improve the understanding of possible differential effects of programs based on age, gender and race/ethnicity (though I would argue that there are more important variables to consider than the old epidemiological standbys). pct pts [IQI: 5.1 to 18.2]).

5-Star Nonprofit Taglines – MS Society Fundraising Events

Getting Attention

Here are two more examples, from much smaller organizations, that clearly differentiate their special events. Enter your tagline(s) today!

Cone Study to Local Nonprofits: Now is the Time for Cause Marketing

Selfish Giving

Cause  Marketing Differentiates Brands and Drives Sales. Focus on building your brand. Here are the reasons why. Choose a cause.

We Cannot Fundraise Alone

The Agitator

This comes from two sources:  (1) Those with a political agenda which means they don’t like the fact that charities have to raise voluntary funds and (2) The brand police who seek to control everything the fundraising function does, weaken their messaging, then expect fundraisers to raise money and hit their targets anyway. ” Right on!

UK 16

Your ad absolutely needs these two ingredients

Nonprofit Marketing Blog

Campaigns used in the analysis were from the airline Virgin Atlantic, bread and flour brand Hovis, HSBC bank, the Barclaycard credit card, mobile phone network T-Mobile, confectionary brand Cadbury’s Dairy Milk, and the Australian lamb campaign. First, it can help the emotions transfer to the brand, shaping the brand perceptions.

Build Your Message Team: Part Two—Groundwork

Getting Attention

Branding and Messages fundraising message development messaging nonprofit communications jobs nonprofit marketingStart here with Part One.

Saying Thanks In The Digital World

Diva Marketing Blog

Although I now appreciate the hand written thank you note (it's an amazing differentiator!), Show of hands please. My hand is raised. The No.

Lending for Change -- 700th Entry in 2009 Tagline Awards -- Enter Your Tagline Today

Getting Attention

The staff there has done a terrific job in shaping a pithy message that showcases not just what they do, but the impact of the organization's work (which clearly differentiates it from other lenders). If you do, you’re doing everything you can to undermine your organization’s brand. Yikes,  that's a cardinal sin of tagline use.

#SOCIALNETWORKS: Let Flickr Tell Your Nonprofit’s Story As It Happens

Non Profit Marketing 360

Plus, competition between different social channels has increased (particularly between Facebook and Google) who seek new ways for personalize user accounts to differentiate their channels. A picture, they say, is worth a thousand words. One of the best ways to share that story is through Flickr. Let us show you how. Related articles.

Who Is Your Best Competitor?

The Agitator

There are two critically important things to do vis-a-vis your competition — differentiate from them and learn from them. The Agitator has written plenty about differentiating. Here’s one example and another , but Search "differentiate" and you’ll find plenty more. Hone in on those.