| |  Branding + Differentiation | 67 articles |
| Page 1 of 1 | Previous | Next | MISSION MINDED APRIL 18, 2013 Dove: A Lesson in Brand Differentiation 'In spite of the persuasive critiques of Dove’s 9-year old “Real Beauty” campaign, the most recent installation is clearly articulated and brilliantly executed from a branding perspective. MORE >> | TREW MARKETING SPOTLIGHT JUNE 11, 2012 ERP Integrator Selects TREW Marketing for Brand and Marketing Communications AUSTIN, Texas – June 11, 2012 – Trek Global today announced its selection of Austin-based TREW Marketing , a specialized science, engineering, and technology marketing firm, as its brand and marketing communications agency. The partnership entails marketing projects including: Corporate-level branding brain and messaging. MORE >> | RECENT POSTS APRIL 18, 2013 | MISSION MINDED
Dove: A Lesson in Brand Differentiation APRIL 3, 2013 | THE AGITATOR
10 Dumbest Words Used By Fundraising Consultants MARCH 8, 2013 | SEA CHANGE STRATEGIES
who you talking to? DECEMBER 23, 2012 | NONPROFIT MARKETING BLOG
The 5 laws of nonprofit branding DECEMBER 13, 2012 | THE AGITATOR
Acquisition: Why ‘Best Practices’ Suck DECEMBER 11, 2012 | WILD WOMAN FUNDRAISING
What’s Wrong With Reaching Out to Bloggers? | | | | |
| THE AGITATOR DECEMBER 13, 2012 Acquisition: Why ‘Best Practices’ Suck So couple lack of innovation (the duplication of the same old/same old prospecting packages) with the horrid absence of brand awareness and you have 90% or more of today’s acquisition mail. There’s not a copywriter alive who doesn’t hate the mindless, idiotic spend many organizations make on ‘brand building’. And on and on. Doubly sad. MORE >> | GETTING ATTENTION JULY 19, 2012  Build Your Message Team: Part Two—Groundwork Branding and Messages fundraising message development messaging nonprofit communications jobs nonprofit marketingStart here with Part One. MORE >> | GETTING ATTENTION DECEMBER 28, 2011  Time is running out: Just 3 days left to save $200 Branding and MessagesAnd, when you sign up by December 31, you’ll save $200 on the registration fee. Offer ends Dec. MORE >> | DIVA MARKETING BLOG MAY 5, 2011  Social Media Can "Help" Build & Promote Your Personal Brand - Part 1 Social media can amplify your personal brand, but the presence itself cannot be a substitute for a personal brand. Rajesh Setty. MORE >> | | | | | | | |
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IMPACTMAX | SUNDAY, APRIL 12, 2009  Nonprofit branding and the role of organizational culture
ve watched the evolution of nonprofit branding since the topic first hit The Chronicle of Philanthropy years ago. m just one of many “thought-followers” on this topic, but I’m intrigued by the important role that organizational culture plays in nonprofit brands. Their feelings and perceptions about your organization are your brand. MORE >> -
TREW MARKETING SPOTLIGHT | MONDAY, MAY 21, 2012  Tips for a Tagline that Sticks
While it is a semantic branding piece that helps you in your overall messaging , tagline development doesn’t have to stop you in your tracks for months. You want it to enhance your brand, not cause a reader to question what it is that you’re doing or selling. Differentiation. Brainstorm notes on hotel bar napkins. Your tagline. MORE >> -
GETTING ATTENTION | THURSDAY, NOVEMBER 3, 2011  Last Chance -Deadline for Reinvigorating Your Messaging
“We needed to do a better job positioning our unique value and differentiating the Partnership from mentoring programs, but just couldn’t get there on our own. Branding and Messages Audience Research message development messaging nonprofit branding Nonprofit Communications nonprofit marketing tagline tagline awards MORE >> -
NONPROFIT MARKETING BLOG | SUNDAY, DECEMBER 23, 2012 The 5 laws of nonprofit branding
Today, I quote five laws on branding from my talk with Raphael Bemporad of BBMG. We’ve found that most successful organizations follow five laws of branding. Own a word in the mind of your audience that differentiates your organization from all others. The power of a brand is inversely proportional to its scope. MORE >> -
MARKETING FOR NONPROFITS | MONDAY, JULY 4, 2011  Who Are You?
According to Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite You Business , “voice is about how you write…but in a larger sense, it’s also about how you express your brand. Ask them what they think of your materials, your marketing and your brand. Who knows? MORE >>
- How to Create a B2B Marketing Plan that Drives Results TREW MARKETING SPOTLIGHT | TUESDAY, NOVEMBER 6, 2012
- TREW Helps Clients Make Big Web Impact TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 16, 2012
- #SOCIALNETWORKS: Let Flickr Tell Your Nonprofit’s Story As It Happens NON PROFIT MARKETING 360 | THURSDAY, MAY 31, 2012
- Who Is Your Best Competitor? THE AGITATOR | SUNDAY, NOVEMBER 15, 2009
- 5-Star Nonprofit Taglines – MS Society Fundraising Events GETTING ATTENTION | MONDAY, JULY 19, 2010
- Is Your Logo Effective? Tips to Evaluate Your Visual Identity KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, MAY 19, 2011
- The New Abnormal THE AGITATOR | TUESDAY, AUGUST 3, 2010
- Getting Noticed THE AGITATOR | THURSDAY, JULY 8, 2010
- 2011-A Year of Building Trust and Driving Results TREW MARKETING SPOTLIGHT | SUNDAY, DECEMBER 18, 2011
- Stand Out THE AGITATOR | THURSDAY, JULY 12, 2012
- First Things First THE AGITATOR | MONDAY, NOVEMBER 7, 2011
- Good Taglines Aren’t Enough THE AGITATOR | SUNDAY, OCTOBER 24, 2010
- Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 2 KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, MAY 30, 2012
- Video Making for Fun and For (Non)Profits KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, MARCH 29, 2012
- Study Links NFL Sponsorship and Purchasing Decisions. Does it apply to Cause Marketing? CAUSE RELATED MARKETING | TUESDAY, MARCH 6, 2012
- The Effectiveness of Health Campaigns that Combine Products and Promotion SOCIAL MARKETING AND SOCIAL CHANGE | WEDNESDAY, MARCH 30, 2011
- Is your organization bright, bold and visually salient? NONPROFIT MARKETING BLOG | SUNDAY, FEBRUARY 12, 2012
- #INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director NON PROFIT MARKETING 360 | THURSDAY, MARCH 15, 2012
- Saying Thanks In The Digital World DIVA MARKETING BLOG | WEDNESDAY, FEBRUARY 29, 2012
- Cause Marketing vs. Sponsorship – What’s the Difference? SELFISH GIVING | WEDNESDAY, APRIL 27, 2011
- Cause Marketing Stronger Potential Than Ever THE AGITATOR | TUESDAY, NOVEMBER 16, 2010
- 3 Steps to Video Annual Report Success: VolunteerMatch Case Study GETTING ATTENTION | TUESDAY, AUGUST 9, 2011
- Acquisition Topics THE AGITATOR | MONDAY, OCTOBER 15, 2012
- Peggy Lee Cause Marketing CAUSE RELATED MARKETING | TUESDAY, FEBRUARY 15, 2011
- How to Motivate Action with Your Nonprofit Tagline – Case Study GETTING ATTENTION | TUESDAY, JUNE 22, 2010
- 5 Reasons You Don’t Need to be a Cancer Cause to do Cause Marketing SELFISH GIVING | MONDAY, NOVEMBER 1, 2010
- 10 Dumbest Words Used By Fundraising Consultants THE AGITATOR | WEDNESDAY, APRIL 3, 2013
- Cone Study to Local Nonprofits: Now is the Time for Cause Marketing SELFISH GIVING | MONDAY, SEPTEMBER 20, 2010
- What’s Wrong With Reaching Out to Bloggers? WILD WOMAN FUNDRAISING | TUESDAY, DECEMBER 11, 2012
- Hubspot Certifies TREW Marketing for Integrated Marketing Platform TREW MARKETING SPOTLIGHT | THURSDAY, AUGUST 23, 2012
- Friday Fun: Marketing Irreverence DIVA MARKETING BLOG | FRIDAY, JANUARY 21, 2011
- Maximize your Online Impact with a Winning Web Design (Part 1 of 2) TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 12, 2010
- Cause Marketing Cynicism is a Good Thing SELFISH GIVING | THURSDAY, MARCH 25, 2010
- who you talking to? SEA CHANGE STRATEGIES | FRIDAY, MARCH 8, 2013
- The Donor Pyramid Lie – IV THE AGITATOR | WEDNESDAY, JANUARY 27, 2010
- Microsites: Effective Marketing or Bad Idea? TREW MARKETING SPOTLIGHT | TUESDAY, JANUARY 3, 2012
- Part 2, Social Ad Showdown: 5 Ways LinkedIn Takes Care of Business TREW MARKETING SPOTLIGHT | FRIDAY, AUGUST 12, 2011
- Maximize your Online Impact with a Winning Web Design (Part 2 of 2) TREW MARKETING SPOTLIGHT | WEDNESDAY, OCTOBER 27, 2010
- How to make a magnificent mini-impression NONPROFIT MARKETING BLOG | TUESDAY, FEBRUARY 7, 2012
- Q&A with TREW Crewers Irene and Morgan: Career, Success, and Passion TREW MARKETING SPOTLIGHT | WEDNESDAY, APRIL 13, 2011
- Your ad absolutely needs these two ingredients NONPROFIT MARKETING BLOG | SUNDAY, DECEMBER 4, 2011
- Fundraising Secret #96: Use Google Docs FUNDRAISING COACH | TUESDAY, AUGUST 17, 2010
- If content is king, how do you become king of content? NONPROFIT MARKETING BLOG | WEDNESDAY, FEBRUARY 2, 2011
- Upcoming conferences and reasons to attend them… PUBLIC SECTOR MARKETING 2.0 | SUNDAY, APRIL 26, 2009
- Atlanta Women In Social Media Marketing_4 DIVA MARKETING BLOG | THURSDAY, JULY 2, 2009
- Networks and the tipping point THE MORE THE MERRIER | FRIDAY, MAY 8, 2009
- Maximize your Online Impact with a Winning Web Design (Part 1 of 2) TREW MARKETING SPOTLIGHT | TUESDAY, OCTOBER 12, 2010
- Maximize your Online Impact with a Winning Web Design (Part 2 of 2) TREW MARKETING SPOTLIGHT | WEDNESDAY, OCTOBER 27, 2010
- Top Nonprofit Marketing Insights — 2010 NTC (Nonprofit Technology Conference) GETTING ATTENTION | THURSDAY, APRIL 15, 2010
- Mine's Bigger than Yours Is: Enter Your Tagline in 2009 Awards -- Deadline Friday GETTING ATTENTION | MONDAY, JULY 27, 2009
- Lending for Change -- 700th Entry in 2009 Tagline Awards -- Enter Your Tagline Today GETTING ATTENTION | MONDAY, JULY 6, 2009
- Networks and the tipping point THE MORE THE MERRIER | FRIDAY, MAY 8, 2009
- Target Gives, Facebook Votes GENERATIONYGIVE | SUNDAY, MAY 17, 2009
- What Can We Nonprofits Do In This Uncertain Economy? SEEKING GRANT MONEY TODAY | SUNDAY, OCTOBER 5, 2008
- Nonprofit Branding: Consider a Jingle for Branding Your Nonprofit PR Campaign and PSAs NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | FRIDAY, JULY 6, 2007
- Graphic standards do not create a brand DONOR POWER BLOG | MONDAY, DECEMBER 22, 2008
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