| |  Branding + Conversion | 393 articles |
| Page 1 of 4 | Previous | Next | GETTING ATTENTION FEBRUARY 2, 2012 [Special Edition] Komen Crumbles: Busted Nonprofit Brand Busted nonprofit brand, Komen, yet again. No proactive statement to take an active role in the conversation, no responses to the major news media, disappointed supporters or colleagues in the field. Honest and real : PP sticks to its brand—its focus on women’s health above all out—here and forever. Susan G. Here’s What Happened. MORE >> | GETTING ATTENTION JULY 11, 2012  Shortcut to Campaign Conversion This is a huge opportunity to improve your connection with your base, and one that’s absolutely doable by organizations of every size. Go to it! MORE >> | RECENT POSTS MAY 21, 2013 | SEA CHANGE STRATEGIES
My own medicine: Research to kickstart a friendship revolution MAY 12, 2013 | DIVA MARKETING BLOG
What Is Your One Big Truth About Social Media? MAY 6, 2013 | FUNDRAISING COACH
21 Social Media Tips for Nonprofits from Top Experts APRIL 3, 2013 | DIVA MARKETING BLOG
7 Step Secret Sauce Recipe For Social Media Success MARCH 21, 2013 | FUNDRAISING 123
How to Make the Case for Social Media MARCH 20, 2013 | NONPROFIT MARKETING BLOG
Reader question: What’s a good framework for a fundraising plan? | | | | |
| DIVA MARKETING BLOG JULY 26, 2010  Big Brand Customer Intimacy Without Brand Conversations The result is what has become a social media cliche - people-to-people relationships versus a relationship with an inanimate object or brand. MORE >> | A. FINE BLOG NOVEMBER 23, 2009 Branding is About Trust Not Control I have had several conversations recently with nonprofit staffers that have been eerily similar. These staffers want to help turn their organizations outwards and engage in more conversations using social media. Tags: Social Media ASAE Brands losing control MORE >> | PUBLIC SECTOR MARKETING 2.0 SEPTEMBER 9, 2011 Your youth segment is not “really” chatting on Facebook anymore Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat. The conversations were still “real&#. Brands joined in. Insight Rant bbm conversations Facebook mms Mobile privacy sms MORE >> | GETTING ATTENTION JANUARY 11, 2012 Get Personal to Get Relevant – Your “From” Line & More Think of a recent conversation you had — doesn’t have to be work related. When you share something of yourself — an experience related to the topic of conversation, for example — that strengthens your growing bond. Your conversational partner gets that you get it (and her)! Personal Is a Two-Way Street. MORE >> | | | | | | | |
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DIVA MARKETING BLOG | MONDAY, AUGUST 29, 2011  Social Media Changes The Branding Game
Social media has become a one-stop shop for extending the brand. . does social media really fit as a branding tactic? First, I guess we better figure out what is this thing called "branding." Barbara Findlay Schenck's post on MSN Business On Main goes into a deep dive about traditional branding. revenue. That's it. MORE >> -
NONPROFIT MARKETING BLOG | WEDNESDAY, DECEMBER 14, 2011  What social branding does for your brand, community and cause
Today’s post is by Simon Mainwaring , New York Times bestselling author of We First: How Brands and Consumers use Social Media to Build a Better World , which was named the Best Marketing Book for 2011 by strategy+business. Social branding is transforming non-profit marketing, and yet it’s little understood. MORE >> -
NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 31, 2011  Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert
Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. NPM360: Branding is a term from the corporate world. Does branding work as well for nonprofits? NPM360: Why should nonprofits care about branding? MORE >> -
DIVA MARKETING BLOG | WEDNESDAY, APRIL 7, 2010  Is Social Media A Conversation Hoax?
It's a way for you to use your brand fans, your best customers, your brand champions to bring your carefully crafted messages to their friends. the blather of marketing messages posted on social networks like Facebook or Twitter are conversational hoaxes. Conversation Hoax 1: People don't pass along messages to their friends. MORE >> -
SOCIAL MARKETING AND SOCIAL CHANGE | TUESDAY, MAY 10, 2011  Co-creating the Social Marketing Discipline and Brand
look forward to many more conversations on the future of social marketing.] In thinking about the future, I can't help but look back at what the field has become since I first wrote about it in 1988 ( Social Marketing and Public Health Intervention , pdf). How can we use conversations to influence communities and marketplaces? MORE >>
- Advice to Komen Leadership: 8 Steps to Recovery GETTING ATTENTION | WEDNESDAY, FEBRUARY 8, 2012
- 11 Ways to Get to Breakthrough Nonprofit Messaging GETTING ATTENTION | TUESDAY, FEBRUARY 22, 2011
- Social Media Builds Brand Value DIVA MARKETING BLOG | THURSDAY, FEBRUARY 4, 2010
- Your New Nonprofit Elevator Pitch—More of a Catch GETTING ATTENTION | MONDAY, JANUARY 14, 2013
- ERP Integrator Selects TREW Marketing for Brand and Marketing Communications TREW MARKETING SPOTLIGHT | MONDAY, JUNE 11, 2012
- The Personal-Professional Mix in Social Media: Interview with Geoff Livingston KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, JULY 16, 2010
- Worried about your branding? What exactly are you worried about? NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | MONDAY, MARCH 30, 2009
- Should You "Personal Brand" A Small Business? DIVA MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011
- New Nonprofit Elevator Pitch Part 2— It’s A Catch GETTING ATTENTION | WEDNESDAY, FEBRUARY 13, 2013
- Build Your Message Team: Part Two—Groundwork GETTING ATTENTION | THURSDAY, JULY 19, 2012
- Build Your Message Team: Part One GETTING ATTENTION | TUESDAY, JULY 10, 2012
- Share Your Org’s Messaging Status & Wants GETTING ATTENTION | MONDAY, MAY 21, 2012
- Join the conversation in Twitter - get social with “social media” FUNDRAISING COACH | SATURDAY, JULY 11, 2009
- Food Trucks R Coming! Conversation with James DiSabation, Roxy Gourmet Grilled Cheese DIVA MARKETING BLOG | SUNDAY, AUGUST 21, 2011
- Social Media Creates Customer/Brand "Miracle" Partnerships DIVA MARKETING BLOG | SATURDAY, DECEMBER 25, 2010
- Social Media Lessons For Brands & Their Agencies From Football DIVA MARKETING BLOG | THURSDAY, NOVEMBER 11, 2010
- Age of Conversation 3: Time To Get Busy! DIVA MARKETING BLOG | FRIDAY, MAY 14, 2010
- 4 Steps to Stronger Relationships by Sharing a Laugh GETTING ATTENTION | THURSDAY, APRIL 14, 2011
- Build Your Message Team: Part 4—Grow Energy, Insights & Skills GETTING ATTENTION | WEDNESDAY, OCTOBER 10, 2012
- Managing Your Brand & Personal Social Media "Friends" DIVA MARKETING BLOG | MONDAY, JANUARY 23, 2012
- Nonprofit branding and the role of organizational culture IMPACTMAX | SUNDAY, APRIL 12, 2009
- Saving the World, One Tagline at a Time GETTING ATTENTION | MONDAY, SEPTEMBER 13, 2010
- Building Brand Value Through Social Media DIVA MARKETING BLOG | THURSDAY, OCTOBER 1, 2009
- Social Media Can "Help" Build & Promote Your Personal Brand - Part 2 DIVA MARKETING BLOG | WEDNESDAY, MAY 18, 2011
- Corporate vs Professional Individual Twitter Accounts PUBLIC SECTOR MARKETING 2.0 | MONDAY, AUGUST 9, 2010
- Age of Conversation 1, 2 And Get Ready For 3! DIVA MARKETING BLOG | MONDAY, DECEMBER 7, 2009
- Magnetic Cause Marketing in 3 Easy Steps SELFISH GIVING | MONDAY, AUGUST 16, 2010
- How to Shape Powerful Messages: Connect to Convince GETTING ATTENTION | TUESDAY, MARCH 1, 2011
- 100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences GETTING ATTENTION | TUESDAY, JULY 26, 2011
- Who Are You? MARKETING FOR NONPROFITS | MONDAY, JULY 4, 2011
- Build Your Message Team: Part Three—Skill Building GETTING ATTENTION | MONDAY, AUGUST 13, 2012
- You Can Save the Corporations WILD WOMAN FUNDRAISING | TUESDAY, APRIL 17, 2012
- More Words from the Wise NON PROFIT MARKETING 360 | SATURDAY, DECEMBER 24, 2011
- Tips for a Tagline that Sticks TREW MARKETING SPOTLIGHT | MONDAY, MAY 21, 2012
- Connect Your Nonprofit to Major News for Marketing Wins – Case Study GETTING ATTENTION | MONDAY, JULY 26, 2010
- CauseTalk Radio Ep14: Cause Marketing, Cause Branding, CSR: What’s the Difference? SELFISH GIVING | THURSDAY, JUNE 14, 2012
- Fill In The Blanks THE AGITATOR | TUESDAY, JULY 31, 2012
- Join a Marketing Kickoff Meeting—4:30 PM ET Today or Whenever in Video (It’s Free) GETTING ATTENTION | THURSDAY, JANUARY 10, 2013
- Latch Key Unveils New Logo NONPROFIT BRAND INSTITUTE | SUNDAY, AUGUST 28, 2011
- My own medicine: Research to kickstart a friendship revolution SEA CHANGE STRATEGIES | TUESDAY, MAY 21, 2013
- The Winner of Diva Marketing MNS Sponsored Branding Tip Contest Is. DIVA MARKETING BLOG | MONDAY, OCTOBER 3, 2011
- Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising” NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 17, 2011
- Social Media: What Priority For Fundraising? THE AGITATOR | THURSDAY, SEPTEMBER 17, 2009
- #SOCIALMEDIA: Online Communication Is A Team Sport NON PROFIT MARKETING 360 | MONDAY, MAY 7, 2012
- #HOWTO: Setup New Facebook Pages & The Types Available For You NON PROFIT MARKETING 360 | FRIDAY, NOVEMBER 30, 2012
- Free Resources NON PROFIT MARKETING 360 | SUNDAY, JULY 24, 2011
- #MARKETING: Can Nonprofits Take Advantage Of Pinterest’s Open Platform? NON PROFIT MARKETING 360 | MONDAY, AUGUST 20, 2012
- How to Communicate in the Shadow of the Japanese Disaster – Practical Tips for Nonprofits GETTING ATTENTION | THURSDAY, MARCH 24, 2011
- #INTERVIEW: Craig Lefebvre, Ph.D., Designer of Public Health & Social Change Programs, Discusses Social Marketing NON PROFIT MARKETING 360 | THURSDAY, MAY 17, 2012
- #INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups NON PROFIT MARKETING 360 | THURSDAY, MAY 3, 2012
- 10 Keys to Success as a Technical Marketing Manager TREW MARKETING SPOTLIGHT | TUESDAY, MARCH 5, 2013
- 100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences GETTING ATTENTION | TUESDAY, JULY 26, 2011
- Verdict On Annual Reports THE AGITATOR | SUNDAY, FEBRUARY 14, 2010
- Are We Seeing Pushback on Google+? NON PROFIT MARKETING 360 | WEDNESDAY, JULY 27, 2011
- Good Taglines Aren’t Enough THE AGITATOR | SUNDAY, OCTOBER 24, 2010
- Boomers Reinventing 50 THE AGITATOR | TUESDAY, MARCH 9, 2010
- #Communications: Fine Tune Twitter Use To Enrich Outreach NON PROFIT MARKETING 360 | MONDAY, DECEMBER 5, 2011
- #HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Ease Of Outreach NON PROFIT MARKETING 360 | THURSDAY, APRIL 5, 2012
- Where brands go wrong on Facebook - and what that means to us NONPROFIT MARKETING BLOG | FRIDAY, AUGUST 19, 2011
- #INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups NON PROFIT MARKETING 360 | WEDNESDAY, MAY 2, 2012
- #SOCIALNETWORKS: Facebook Opens Timeline To Organizations NON PROFIT MARKETING 360 | THURSDAY, MARCH 1, 2012
- Empower Your Supporters for Social Media Success FUNDRAISING 123 | WEDNESDAY, AUGUST 1, 2012
- Twitter Etiquette For Agencies/Freelancers DIVA MARKETING BLOG | FRIDAY, MARCH 25, 2011
- A Sample Government Blogging Policy PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, FEBRUARY 4, 2009
- How Online Communications Help Strengthen Relationships – Andrew Sullivan at NTC GETTING ATTENTION | TUESDAY, APRIL 13, 2010
- Integrating Your Website, Email Newsletter and Social Media Sites KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, JANUARY 26, 2010
- 3 Surefire Ways to Use Twitter To Promote Your Organization FUNDRAISING 123 | THURSDAY, JUNE 24, 2010
- Leveraging LinkedIn for Good FUNDRAISING 123 | FRIDAY, MARCH 18, 2011
- Get “Fluent” Re Social Marketing THE AGITATOR | TUESDAY, SEPTEMBER 15, 2009
- How Content Marketing Is Different – The Terminology KIVI'S NONPROFIT COMMUNICATIONS BLOG | THURSDAY, DECEMBER 6, 2012
- We Lost Our Social Media Way DIVA MARKETING BLOG | TUESDAY, AUGUST 23, 2011
- 7 Ways to Use Social Media for Social Good GETTING ATTENTION | WEDNESDAY, JUNE 29, 2011
- 25 Social Engagement Ideas DIVA MARKETING BLOG | THURSDAY, JULY 5, 2012
- Boo! What Is Your Scariest Thought About Social Media? DIVA MARKETING BLOG | MONDAY, OCTOBER 31, 2011
- Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 1 KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, MAY 29, 2012
- Diva Marketing Talks About Social Media Sponsored Conversations With "Auntie" Melanie Notkin and Scott Monty DIVA MARKETING BLOG | THURSDAY, MARCH 19, 2009
- Customer Service Social Media Style: A Pulse of the Industry View Part 1 DIVA MARKETING BLOG | THURSDAY, OCTOBER 21, 2010
- Social Media Is Not a Marketing Strategy SOCIALBUTTERFLY | SUNDAY, NOVEMBER 20, 2011
- Social Media Is Not a Marketing Strategy SOCIALBUTTERFLY | SUNDAY, NOVEMBER 20, 2011
- eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy DIVA MARKETING BLOG | MONDAY, MAY 17, 2010
- How Strong Relationships Can Increase Fundraising Results in 2011 FUNDRAISING 123 | THURSDAY, JANUARY 13, 2011
- 7 Ways to Transform Nonprofit Staff Bios from Mundane to Magical GETTING ATTENTION | WEDNESDAY, DECEMBER 7, 2011
- Nurture your Leads: Harness the Power of E-Newsletters, Part I TREW MARKETING SPOTLIGHT | WEDNESDAY, JUNE 8, 2011
- At it's ? Social Media Is Our Teacher. DIVA MARKETING BLOG | SATURDAY, DECEMBER 31, 2011
- Ketchum's Living in Its Own Private Idaho When it Comes to Cause Marketing CAUSE RELATED MARKETING | TUESDAY, JUNE 28, 2011
- Social Media: Winds of Change DIVA MARKETING BLOG | MONDAY, JANUARY 30, 2012
- 38 Ideas For Your Pinterest Strategy DIVA MARKETING BLOG | THURSDAY, JULY 26, 2012
- Optimize Your Landing Pages: Improving the Odds You Get What You Want from Your Supporters FUNDRAISING 123 | WEDNESDAY, MAY 18, 2011
- 3 Steps To Khoas Social Media DIVA MARKETING BLOG | TUESDAY, JANUARY 19, 2010
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