| |  Branding + Companies + Kentucky | 13 articles |
| Page 1 of 1 | Previous | Next | SELFISH GIVING NOVEMBER 29, 2011  6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless Hodges Management Company did their best to ensure that apathy and indifference wouldn’t be part of this program. All You can too! MORE >> | SELFISH GIVING JUNE 16, 2011  Lessons from the KFC, Juvenile Diabetes Cause Marketing Fizzle For Kentucky Fried Chicken. learned a lot, particularly about Type 1 and Type 2 diabetes. For Juvenile Diabetes Research Foundation. MORE >> | RECENT POSTS JULY 30, 2012 | CAUSE RELATED MARKETING
Business to Business Cause Marketing from AmpliVox FEBRUARY 1, 2012 | KIVI'S NONPROFIT COMMUNICATIONS BLOG
The Accidental Rebranding of Komen for the Cure NOVEMBER 29, 2011 | SELFISH GIVING
6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless NOVEMBER 9, 2011 | CAUSE RELATED MARKETING
Time for Labels and Boxtops for Education to Rebrand? SEPTEMBER 22, 2011 | SELFISH GIVING
Walgreens Checks-in to Controversy with 4sq Cause Marketing JULY 11, 2011 | CAUSE RELATED MARKETING
Cause Marketing Matchmaking Freebie | | | | |
| CAUSE RELATED MARKETING JULY 11, 2011  Cause Marketing Matchmaking Freebie One of the things my company, Alden Keene, does is match nonprofits and sponsors, a service clients pay handsomely for. a pound. billion. MORE >> | KIVI'S NONPROFIT COMMUNICATIONS BLOG FEBRUARY 1, 2012 The Accidental Rebranding of Komen for the Cure Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. No matter what they do from here on out, they will be forced to pick sides, and that’s just awful for the Komen brand. MORE >> | SELFISH GIVING SEPTEMBER 22, 2011 Walgreens Checks-in to Controversy with 4sq Cause Marketing faced a similar reaction when I wrote here and on The Huffington Post on JDRF’s partnership with Kentucky Fried Chicken. So what does a company do when not everyone agrees with the cause it’s supporting? The very best a brand can hope for are passionate “fanbassadors” who will come to your defense when others go on the attack. MORE >> | SELFISH GIVING APRIL 4, 2011  Cause Marketing, Selfishness Drive Consumer Giving These “costless&# donations are made by the company when the consumer buys a product or service. I’m going to hold off. MORE >> | | | | | | | |
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SELFISH GIVING | TUESDAY, MAY 24, 2011  For Direct Relief, Cause Marketing, Disasters are a Game
With cause marketing, the money is in the customer, not in the company. Brand matters. Good cause brands are like magnets that attract money, partnerships and opportunity. If you want to succeed in cause marketing, build your cause brand and companies will follow. Fortunately, I now have a good guide. million. MORE >> -
CAUSE RELATED MARKETING | WEDNESDAY, NOVEMBER 9, 2011  Time for Labels and Boxtops for Education to Rebrand?
have opened their respective campaigns to non-competing brands. Label’s no longer features Campbell’s name or branding. Plenty of brands have made this kind of transition. When it was becoming a computer company way back in the 1940s and 1950s, International Business Machines was hampered by its name, so it became IBM. MORE >> -
SELFISH GIVING | MONDAY, DECEMBER 20, 2010  The Best & Worst Local Cause Marketing Programs of 2010
local company matched every donation dollar for dollar up to $1,000.00. Whole Foods is a big company that could work with any national charity it wants. Details: 50 cents of every bucket ordered by Kentucky Fried Chicken restaurant operators during the promotion period went to Komen for the Cure. Location: Atlanta, GA. MORE >> -
CAUSE RELATED MARKETING | MONDAY, JULY 30, 2012  Business to Business Cause Marketing from AmpliVox
AmpliVox , an Illinois company which makes and sells portable sound systems and lecterns, does a form of non-transactional cause marketing to benefit the fights against both breast cancer and prostate cancer. And, it gives the company and its employees an ongoing story to tell. Most cause marketing faces the consumer. Add one more. MORE >> -
SELFISH GIVING | TUESDAY, FEBRUARY 8, 2011  Groupon’s Fumble Gives Causes Chance to Score Big
Cause marketing is a powerful, meaningful strategy that enhances a company’s favorability–when it’s done well. Tom Watson pointed this out in his wonderful post on the Groupon mess , and even the founder of Groupon has assured people that his company was just making fun of itself. Holy, Batman! Reverse it.&# MORE >>
- 6 Cause Marketing Promotions You Can Learn From SELFISH GIVING | MONDAY, MAY 2, 2011
- Friday Fun: For the Heart, Head & Soul DIVA MARKETING BLOG | FRIDAY, FEBRUARY 27, 2009
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