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Make Your (Re)Brand Magical!

Getting Attention

Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change. First Things First: What’s a Brand? Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. Now What?

Brand 81

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. think some of the principles of so-called sustainable brands can work for nonprofits, too. Guess what?

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

For example, Pinterest users who click on “Halloween” or search for “Halloween” may come across a “promoted pin” from a costume company. Tweet.

Brand 97

Consumers like companies with a cause - but do they trust them?

Nonprofit Marketing Blog

That’s good news for those of us pitching cause partnerships to companies. Seek out companies with values aligned with your nonprofit. 2.

Trust 35

How We Screwed Up Our Own Brand & Lived To Whine About It

NonProfit Branding

They expect common sense “How To” advice about nonprofit branding. We would build a small company together. A couple thousand folks read this blog. Today we offer this personal – very personal – “How NOT To.” In 1985 Janice and I decided to leave our respective career tracks (see note below). We thought it was [.].

Brand 43

4 lessons on the art of reinventing your brand

Nonprofit Marketing Blog

How can people or nonprofits reinvent their brands? What you do for others, not what you say, is your real brand. As C.S.

Brand 35

Good Works! is a Great Book for Companies & Causes

Selfish Giving

Together, the two books combine principles with purpose to give companies and causes the tools they need to build a better world. Hallelujah!

You Can Save the Corporations

Wild Woman Fundraising

You could be SAVING THE COMPANY. YOU COULD BE SAVING THEIR BRAND. Want a big list of which big conglomerates own which organic food companies? I am so glad you asked that question! organic-companies-owned-by-conglomerates to print and bring with you on your way to the grocery store. How altruistic of you! Seriously.

Don’t Damage Your Brand (An Eye Opener!)

NonProfit Branding

We supply logo-imprinted branding products to nonprofits.  So here’s an alert from VisABILITY: unless you understand them, promotional products – the stuff we sell – can be dangerous to your nonprofit brand.  It may seem odd to receive this warning from a company that supplies the nonprofit sector with branding products.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

KFC, a unit of Yum Brands, is testing a new quick-serve restaurant version of the fried chicken outlet and among the changes is that its cause marketing efforts will be much more local, according to Anne Fuller, senior director of development for KFC eleven. The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters.

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

He says companies (and I would add NGOs and government agencies) must be transparent about their operations and profit engines and engage with people.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

Forty-seven percent of the total raised went to the name-brand children’s charities; Children’s Miracle Network Hospitals, Easter Seals, March of Dimes, St. The online company generated $54 million for 22,000 charities, the most of any company on the list. million. That’s an average of $5.6 million per campaign.

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

NPM360: Branding is a term from the corporate world. Does branding work as well for nonprofits?

Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

How can you create a brand without spending a fortune? Focus on the cornerstones of a brand: name, packaging, history, reputation and customer experience. Name If your name says it all and has brand recognition, keep it. In these cases, it takes a strategic approach and money to build brand equity—the public image they impart.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Brands including Betty Crocker, Uncle Ben, KFC, the Quaker Oats Quaker dude and even Paul Newman are all represented by illustrated characters.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing isn’t the first direct-to-consumer shaving company. Dollar Shave Company with its profane-a** commercials was into the space well before Harry's. Of course, Procter and Gamble has tens of millions to spend on branding and advertising its razor products. BOGO means Buy One, Give One. But just men? percent.

Brands Declare Dependence on Patriotic Cause Marketing

Selfish Giving

I’ve been on the hunt for Fourth of July cause marketing. You can read about it in my monthly post on the For Momentum blog.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

Social media can amplify your personal brand, but the presence itself cannot be a substitute for a personal brand. Rajesh Setty.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

  It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. Your Personal Brand. It is truth. or not. .

Forum 23

What social branding does for your brand, community and cause

Nonprofit Marketing Blog

He is an award-winning branding expert for Nike, Motorola and Toyota, and Forbes, Mashable and Fast Company blogger. Here’s how: 1.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. No car company loves that news. What company wouldn’t want a cause partner like that?

When Brand Awareness is For the Bird

Marketing for Nonprofits

Then you may have a problem with brand awareness, a concept which refers to "the extent to which the public are aware of a product, company or brand."

NONPROFIT BRANDING: Great Product. Crappy PR. WHY?

NonProfit Branding

World Class branding product. So, how come the company’s PR and marketing departments blew off my requests. Are they indifferent?

Does Your Reputation Matter?

The Agitator

Donor retention / loyalty / commitment Fundraising philosophy/profession Nonprofit branding Nonprofit management premium

How to Communicate through Distraction

Getting Attention

Branding and Messages messaging Nonprofit Communications nonprofit marketing relevance rulesHow many times did you get distracted already today?

CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

Selfish Giving

Phil’s company: Good Scout Group. [Audio clip: view full post to listen]. Jude’s Thanks and Giving. Resources.

Great Nonprofit Marketing Jobs: Monday Matters

Getting Attention

Media Coordinator Douglas Gould & Company (New York, NY). Post YOUR open nonprofit marketing and communications positions here. Experienced folks, don’t give up. Jobs are alpha by title—Director and VP jobs are further down! Flexible). Associate Editor   Spertus Institute for Jewish Learning and Leadership (Chicago, IL).

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Since Torque is funding the chopper, I suspect some of their branding will be included on it. (At left is a motorcycle that OCC did for Intel).

Social Media Can "Help" Build & Promote Your Personal Brand - Part 3

Diva Marketing Blog

I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate. Remember your personal brand will evolve over time.

NONPROFIT BRANDING: Confession. Apology. Explanation.

NonProfit Branding

But first, this update: Janice and I are starting a new company to service public broadcasting. So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketingI’ll explain this Brad Pitt photo in a minute. 

A brand rant - and three little ideas for making your brand shine

Nonprofit Marketing Blog

I’ve heard a lot of branding horror stories lately. Too often, a nonprofit - or a company - starts to have problems and decides what will fix the mess is “rebranding.&# They fantasize that with a new logo, a new tagline, a new “brand promise,&# all will be well! Your brand isn’t what you seek to project.


Nonprofit Branding — Meet the Water Girls (This post is personal!)

NonProfit Branding

” The cheery clown signals how lucky our family and company were last September. It says at the top “this post is personal.” Colorado’s flood disaster badly messed up Boulder County. Fun Stuff Uncategorized

Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

However, huddled with your branded blanket, watching the game you're not on the field. Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is  You the Brand People who are playing on the field. And you very well may be. Client cheers!

NONPROFIT BRANDING VIDEO: Logo Pens – a Waste of Money for Nonprofits

NonProfit Branding

Even though logo-pens are the number one selling logo-imprinted branding product, I believe they are useless for nonprofits. The company president, Janice Gavan, disagrees with me. I’ll catch hell later, but here I happily present the minority view – my own.

#DESIGN: How To Follow The Branding Guidelines Of Twitter

Non Profit Marketing 360

Not for that poor Twitter bird : perhaps no other icon in modern business is both better known and abused well beyond the company’s style guide.

Does the End of White Coke Cans Mean the End of Cause Marketing on Packaging? Um.No.

Cause Related Marketing

That’s because cause marketing’s place on packaging is long since ensured, as the ad at the left from Fast Company helps demonstrate.

Cause Marketing Rachael Ray's Dog Food Line

Cause Related Marketing

Tags: ASPCA Rachael Ray Nutrish All Benefits Companies People magazine Newman's Own North Shore Animal League

TV 11

CauseTalk Radio Ep14: Does Cause Marketing Work? The Proof is in the Brand

Selfish Giving

Does cause marketing really allow companies to do well AND good? [Audio clip: view full post to listen]. In today’s episode, Megan and I chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University , about a new study on whether social goodwill sways consumer beliefs.

New Deal of the Day Company Distinguishes Itself With Cause Marketing

Cause Related Marketing

That’s what I did and said when I saw Cause Rocket, a Silicon Valley startup that has a deal-of-the-day business model like Groupon or Living Social or Google Offers, only without the margin-killing discounting or the brand-destroying offers of its better-established competitors. Do what I did after learning about Cause Rocket.