| |  Branding | 2054 articles |
| Page 1 of 21 | Previous | Next | GETTING ATTENTION FEBRUARY 2, 2012 [Special Edition] Komen Crumbles: Busted Nonprofit Brand Busted nonprofit brand, Komen, yet again. In doing so, and then saying not much of anything in its statement, they not only let their opposition fill ears, eyes and minds, they “accidently re-branded themselves as an anti-abortion organization,” according to Kivi Leroux Miller. Susan G. Komen for the Cure (Komen) has done it again. MORE >> | PUBLIC SECTOR MARKETING 2.0 NOVEMBER 9, 2009 Youtube now offering FREE branded YouTube channels for government orgs A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course). What’s the difference between a branded and non-branded channel? Mosaic support - View Demo. MORE >> | RECENT POSTS MAY 15, 2013 | SEA CHANGE STRATEGIES
The French Are Still French: Embracing Your Heritage MAY 14, 2013 | SEA CHANGE STRATEGIES
Why name changes suck and branding is hard MAY 12, 2013 | DIVA MARKETING BLOG
What Is Your One Big Truth About Social Media? MAY 9, 2013 | SEA CHANGE STRATEGIES
Are you afraid of the F-bomb? MAY 7, 2013 | SEEKING GRANT MONEY TODAY
What the Nonprofit Annual Report Is, Why It Is Necessary, But More Importantly - How It Can Be Powerful In Increasing A Nonprofit's Fundraising, Volunteers, Public Relations, and Marketing Results MAY 7, 2013 | KIVI'S NONPROFIT COMMUNICATIONS BLOG
Are You a Favorite Nonprofit, or a Love Brand? | | | | |
| DON AKCHIN BLOG MAY 5, 2012 Bin Laden Concerned About Brand Image This is how we know when a concept has global impact: Letters captured in Osama bin Laden’s compound and released by the CIA last week reveal that the Al-Qaeda CEO worried that the organization’s brand was being compromised by overzealous underlings who were more focused on killing Muslims than on defeating The Great Satan. MORE >> | SOCIAL MEDIA BIRD BRAIN SEPTEMBER 26, 2012 Brand, Reputation, Authenticity, and Interaction Quirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. For example, there's a guy whose current brand is President of the United States. Nice brand. Your reputation is how the world perceives your brand. In the olden days, this was likely a logo like Coca-Cola's. MORE >> | GETTING ATTENTION FEBRUARY 2, 2012  [Update] Komen Crumbles: Busted Nonprofit Brand (Part 3) Branding and MessagesRead the main story here. Update, 8pm Feb. 2, 2012. NYC Mayor Michael Bloomberg donated $250,000. Update, 4pm, Feb. MORE >> | DONOR POWER BLOG SEPTEMBER 1, 2009 Branding is dead, more or less Here's someone else saying branding is dead, this time at ClickZ: Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent. Here's the main point: Branding that involves made-up claims and fanciful brand smells, colors, or auras has been rendered completely impotent by the habits and expectations of modern consumers. MORE >> | | | | | | | |
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DON AKCHIN BLOG | THURSDAY, AUGUST 18, 2011 Sarah Durham on Nonprofit Branding
The owner of marketing agency Big Duck and the author of the book Brandraising, Sarah talks about why branding is important for nonprofits. branding interview adviceI’ve been conducting interviews with bloggers and other experts in the field of nonprofit marketing and fundraising. MORE >> -
DONOR POWER BLOG | WEDNESDAY, AUGUST 19, 2009 Branding attempts to hide the obvious truth in hurting city
Can a spiffy new brand hide the fact that you've got problems? Seems they thought a new brand would help people overlook the obvious and start revitalizing the city. No amount of imaginative branding can change a depressed, failing city or town. So they whip up a new brand. Tags: Branding Don't count on it. MORE >> -
DONOR POWER BLOG | MONDAY, DECEMBER 12, 2011  Put More "Faith" in Your Brand - A Christian Tale
It did so to broaden outreach, provide better brand recognition and raise more money from individual and corporate donors. In making this bold move, the charity was putting great faith in its brand experience, as opposed to its brand name. . Perhaps the one who puts more “faith” in its brand! BrandingGreg Fox. MORE >> -
A. FINE BLOG | MONDAY, NOVEMBER 23, 2009 Branding is About Trust Not Control
But they are blocked by their senior communications and development who are afraid that their brands will be diminished or harmed by all of [.]. Tags: Social Media ASAE Brands losing control I have had several conversations recently with nonprofit staffers that have been eerily similar. MORE >> -
NONPROFIT BRANDING | TUESDAY, AUGUST 21, 2012 Belief Versus Fact: the Struggle Over Your Brand
Your organization’s brand is public perception. PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection branding how to brand nonprofit branding nonprofit management Nonprofit marketing nonprofit stewardship public relationsIt’s beyond your direct control. MORE >>
- NONPROFIT BRANDING: Communicate More and Better! Why? How? NONPROFIT BRANDING | TUESDAY, JANUARY 10, 2012
- Don’t Let Your Nonprofit Brand Get Too Personal GETTING ATTENTION | TUESDAY, SEPTEMBER 28, 2010
- NONPROFIT BRANDING: Protecting Your Brand From Media Misfires NONPROFIT BRANDING | TUESDAY, MARCH 20, 2012
- Bin Laden Concerned About Brand Image NON PROFIT MARKETING 360 | SATURDAY, MAY 5, 2012
- NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags NONPROFIT BRANDING | TUESDAY, OCTOBER 25, 2011
- 3 Steps to Great Nonprofit Messages (Case Study) GETTING ATTENTION | TUESDAY, APRIL 17, 2012
- NONPROFIT BRANDING: Here Be Dragons: How Insecurity Undermines Mission NONPROFIT BRANDING | TUESDAY, APRIL 3, 2012
- The Tragedy of Stewardship: How Leaders Betray Brands NONPROFIT BRANDING | TUESDAY, AUGUST 14, 2012
- Make Your Nonprofit Messages Stick GETTING ATTENTION | THURSDAY, JULY 26, 2012
- NONPROFIT BRANDING: The Most Expensive Way to Cut Cost NONPROFIT BRANDING | TUESDAY, APRIL 24, 2012
- Get Personal to Get Relevant – Your “From” Line & More GETTING ATTENTION | WEDNESDAY, JANUARY 11, 2012
- Social Signature - What does your brand say? DONOR POWER BLOG | THURSDAY, JANUARY 6, 2011
- NONPROFIT BRANDING: Cost, Impact and Use of Logo-Pens NONPROFIT BRANDING | TUESDAY, NOVEMBER 1, 2011
- Nonprofit Branding News – Why the YMCA Is Now the Y GETTING ATTENTION | MONDAY, JULY 12, 2010
- NONPROFIT BRANDING: Confession. Apology. Explanation. NONPROFIT BRANDING | MONDAY, OCTOBER 22, 2012
- Free Download on Branding for Nonprofits and Foundations NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | MONDAY, DECEMBER 28, 2009
- Blended Storytelling With Branded Content SOCIAL MEDIA BIRD BRAIN | WEDNESDAY, DECEMBER 12, 2012
- Cause Marketing and Branding CAUSE RELATED MARKETING | MONDAY, OCTOBER 15, 2012
- Cause Marketing House Brands CAUSE RELATED MARKETING | TUESDAY, NOVEMBER 18, 2008
- How Do You Know When It’s Time to Re-Brand? KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, AUGUST 29, 2012
- NONPROFIT BRANDING: Another Inexcusable Branding Crisis. But A Good Lesson For All Nonprofits. NONPROFIT BRANDING | TUESDAY, FEBRUARY 14, 2012
- How We Screwed Up Our Own Brand & Lived To Whine About It NONPROFIT BRANDING | TUESDAY, JUNE 5, 2012
- Branding Success Beats the Odds NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 31, 2011
- Branding Your Org in Social Media - Tips from #09NTC KIVI'S NONPROFIT COMMUNICATIONS BLOG | TUESDAY, APRIL 28, 2009
- 4 Steps to Relevant Messages: Free Webinar— Register Today GETTING ATTENTION | THURSDAY, MARCH 7, 2013
- Branding Puzzle: People Don’t Know the ACLU is a Conservative Army… NONPROFIT BRANDING | TUESDAY, AUGUST 28, 2012
- Social Media Changes The Branding Game DIVA MARKETING BLOG | MONDAY, AUGUST 29, 2011
- IGA Stores Using Private Label Food Brands To Benefit Wounded Warriors Project CAUSE RELATED MARKETING | MONDAY, SEPTEMBER 19, 2011
- Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown GETTING ATTENTION | TUESDAY, MAY 4, 2010
- Debate Highlights 9 Communications Lessons GETTING ATTENTION | THURSDAY, OCTOBER 4, 2012
- #HOWTO: Customize & Brand Your Twitter Account NON PROFIT MARKETING 360 | FRIDAY, AUGUST 3, 2012
- NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact NONPROFIT BRANDING | TUESDAY, DECEMBER 6, 2011
- The Vice Presidential Candidate Re-Branded The President With A Lie. NONPROFIT BRANDING | TUESDAY, FEBRUARY 28, 2012
- When Brand Awareness is For the Bird MARKETING FOR NONPROFITS | FRIDAY, JANUARY 7, 2011
- NONPROFIT BRANDING: Future Topics; Challenges From Readers; Holiday Hiatus NONPROFIT BRANDING | TUESDAY, DECEMBER 13, 2011
- NONPROFIT BRANDING: Things Nonprofits Can Learn From For-Profits (Taft’s 2nd Two Points) NONPROFIT BRANDING | TUESDAY, AUGUST 16, 2011
- Top Nonprofit Brands THE AGITATOR | WEDNESDAY, JULY 18, 2012
- Sandusky. Child Abuse. Penn State: Nonprofit Branding Lessons From a Toxic Soup NONPROFIT BRANDING | TUESDAY, JUNE 26, 2012
- NONPROFIT BRANDING: Why the Lord of Logos Rules Your Marketplace NONPROFIT BRANDING | TUESDAY, NOVEMBER 8, 2011
- What social branding does for your brand, community and cause NONPROFIT MARKETING BLOG | WEDNESDAY, DECEMBER 14, 2011
- Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 31, 2011
- The importance of timing during a brand experience PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JANUARY 25, 2011
- The Harry Potter Rule and Branding MISSION PARADOX BLOG | MONDAY, APRIL 18, 2011
- #DESIGN: How To Follow The Branding Guidelines Of Facebook NON PROFIT MARKETING 360 | TUESDAY, AUGUST 14, 2012
- Big Brand Customer Intimacy Without Brand Conversations DIVA MARKETING BLOG | MONDAY, JULY 26, 2010
- NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts NONPROFIT BRANDING | THURSDAY, OCTOBER 13, 2011
- NONPROFIT BRANDING: This American Life Amulet Mug (My Version, by John Burke) NONPROFIT BRANDING | TUESDAY, AUGUST 30, 2011
- NONPROFIT BRANDING: Things Nonprofits Can Learn From For-Profits (Taft’s Final Two Points) NONPROFIT BRANDING | TUESDAY, AUGUST 23, 2011
- Co-creating the Social Marketing Discipline and Brand SOCIAL MARKETING AND SOCIAL CHANGE | TUESDAY, MAY 10, 2011
- Is your nonprofit's brand "friendly"? NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | THURSDAY, SEPTEMBER 16, 2010
- 4 Steps To Know Your Audience SEA CHANGE STRATEGIES | WEDNESDAY, FEBRUARY 13, 2013
- Book Review: Breakthrough Nonprofit Branding SELFISH GIVING | MONDAY, DECEMBER 6, 2010
- Advice to Komen Leadership: 8 Steps to Recovery GETTING ATTENTION | WEDNESDAY, FEBRUARY 8, 2012
- Learn the 4 Keys to Pitch-Perfect Messaging – Free Webinar Feb. 7 GETTING ATTENTION | THURSDAY, JANUARY 12, 2012
- NONPROFIT BRANDING: Coverage By Mass Media Can Screw Up Your Nonprofit Brand. NONPROFIT BRANDING | TUESDAY, MARCH 6, 2012
- The Only Famous Last Words That Count GETTING ATTENTION | TUESDAY, OCTOBER 16, 2012
- The UC Logo Flop: A Study in Brand Dissonance MISSION MINDED | FRIDAY, DECEMBER 21, 2012
- How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.) NONPROFIT BRANDING | WEDNESDAY, SEPTEMBER 5, 2012
- 11 Ways to Get to Breakthrough Nonprofit Messaging GETTING ATTENTION | TUESDAY, FEBRUARY 22, 2011
- Top Nonprofit Brands THE AGITATOR | MONDAY, MARCH 22, 2010
- NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs NONPROFIT BRANDING | TUESDAY, OCTOBER 18, 2011
- NONPROFIT BRANDING: The University President Did As His Board Asked. So They Fired Him! NONPROFIT BRANDING | TUESDAY, MARCH 13, 2012
- Repeat After Me, Cause Marketing is Co-Branding CAUSE RELATED MARKETING | THURSDAY, MAY 19, 2011
- Does Your Organization Have an Honest Brand? MISSION MINDED | WEDNESDAY, JANUARY 30, 2013
- Match Your Messages & Your People (Case Study) GETTING ATTENTION | TUESDAY, APRIL 30, 2013
- What to Do With Leftover Cause-Branded Merchandise CAUSE RELATED MARKETING | THURSDAY, MAY 17, 2012
- Pepsi and Lowe's Co-Brand to Support the Troops CAUSE RELATED MARKETING | THURSDAY, MAY 26, 2011
- Entrepreneurs: In Cause Marketing You’re the Pretty Girl CAUSE RELATED MARKETING | WEDNESDAY, APRIL 4, 2012
- Is it Time for Share Our Strength to Rebrand? CAUSE RELATED MARKETING | THURSDAY, NOVEMBER 10, 2011
- The Book that Changed My Life: Free E-Guide GETTING ATTENTION | WEDNESDAY, SEPTEMBER 28, 2011
- Social Media Builds Brand Value DIVA MARKETING BLOG | THURSDAY, FEBRUARY 4, 2010
- How to Craft Messages that Connect: Free Webinar 75% Full — Register Today GETTING ATTENTION | THURSDAY, JANUARY 19, 2012
- Get Your Nonprofit Content Read, Digested & Acted On—6 Steps GETTING ATTENTION | WEDNESDAY, APRIL 24, 2013
- If Brands Were People, Would You Want to Spend Time With Yours? MISSION MINDED | THURSDAY, SEPTEMBER 29, 2011
- To Protect The NPR Brand, His Retired Mother Worked The Assembly Line. NONPROFIT BRANDING | TUESDAY, MAY 15, 2012
- What I Wish I Knew When I Started GETTING ATTENTION | TUESDAY, MARCH 12, 2013
- NONPROFIT BRANDING: Fall Fundraising in PubRadio: Shifting Gears for a Hot Tip NONPROFIT BRANDING | TUESDAY, SEPTEMBER 13, 2011
- Get to Aha! Messages: Nonprofit Messages Survey Results GETTING ATTENTION | WEDNESDAY, JUNE 20, 2012
- Five Steps to Nonprofit Messaging Success GETTING ATTENTION | THURSDAY, OCTOBER 28, 2010
- Your personal brand and the "JD Effect" NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | TUESDAY, SEPTEMBER 21, 2010
- Online Reputation Management, Personal Branding, Digital Footprints and SMM PUBLIC SECTOR MARKETING 2.0 | MONDAY, DECEMBER 19, 2011
- Personal Branding - Beyond Your Resume DIVA MARKETING BLOG | SATURDAY, MAY 2, 2009
- The 76% Percent: Is Your Mission Statement Ready for Prime Time? GETTING ATTENTION | MONDAY, JUNE 4, 2012
- More on Branding A. FINE BLOG | MONDAY, NOVEMBER 30, 2009
- ERP Integrator Selects TREW Marketing for Brand and Marketing Communications TREW MARKETING SPOTLIGHT | MONDAY, JUNE 11, 2012
- How can your nonprofit knowledge become your brand? Free E-book WILD WOMAN FUNDRAISING | TUESDAY, JUNE 29, 2010
- Revise Your.Org Facebook Page Now: Deadline March 30 GETTING ATTENTION | TUESDAY, MARCH 6, 2012
- Personal Branding Within The Corporate Workplace DIVA MARKETING BLOG | TUESDAY, MARCH 20, 2012
- NONPROFIT BRANDING: It’s Your Brand – But, As Penn State Now Demonstrates – You Don’t Control It NONPROFIT BRANDING | TUESDAY, NOVEMBER 15, 2011
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