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Wednesday, March 18, 2009
Those nonprofits who are most successful at utilizing social networking Web sites like Twitter, Facebook, and MySpace know from trial, error, and experience that a “marketing and development approach” on social networking sites does not work. Twitter is about conversation. social networking sites.
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Wednesday, April 22, 2009
Social networks make it possible to connect and be heard online in real time. How can you maintain your e-reputation without yanking the social-networking rug out from under these vocal online talkers (i.e. Here are five ways to keep your brand breathing even if a Web 2.0 What if they point out your flaws?
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Thursday, June 24, 2010
You shouldn’t be committing staff to Twitter, Facebook or any other social media application if you don’t have a decent website home page or can’t email supporters. So how do you effectively harness the array of social networking tools to supercharge your fundraising and advocacy efforts?
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Thursday, February 5, 2009
Mark Drapeau’s ReadWriteWeb Goverati article yesterday, it seems that the beast is awakening and out of this slumber is arising more Twitter accounts, and thus more friends to meet and conversations to maintain. Twitter is a micro-blogging social media tool that asks the question, “What are you doing?” 5. Brand Equity.
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Tuesday, August 18, 2009
If you’ve already started incorporating social media into your communications strategy and have done any research on it at all, you’ve come across the advice to LISTEN FIRST. People are constantly posing questions and talking about the challenges they face on social media and networking sites. Correct misconceptions.
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Wednesday, May 27, 2009
When they find it saved by someone on a social bookmarking site like del.icio.us , StumbleUpon or Digg When another blogger links to it on their blog. In an overly branded world, people are looking for ways to figure out who to trust. Blogs facilitate conversations with supporters and potential supporters. Blogs can be fun!
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Tuesday, January 26, 2010
Tomorrow I’m presenting a brand new webinar on How to Integrate Your Website, Email Newsletter, and Social Media Sites. Do that by putting links into web and e-news templates, email signatures, and social media profiles. Ensure basic branding is in place. Here’s the framework I’m using right now.
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Tuesday, June 16, 2009
The dreaded “It Depends” answer is the bane of existence for a lot of communicators trying to get involved in social media. There is no kit of parts in social media. The difficulty in social media is that there is no storied history yet. Do we believe social media will have an impact? We want shortcuts. Just add water.)
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Friday, July 16, 2010
You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call building your personal brand — you can overshadow the nonprofit cause that you are representing. Get the Details.
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Thursday, May 14, 2009
In Online Spin, Joe Marchese of socialvibes offers this good advice regarding the kind of advertising that will work in online social media. 34; I think he’s right. But I’d broaden this by suggesting these three ingredients are the mandatories of all good online communications these days.
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