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 Brand |
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| Page 1 of 18 | Previous | Next | DONOR POWER BLOG SEPTEMBER 1, 2009 Branding is dead, more or less Here's someone else saying branding is dead, this time at ClickZ: Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent. Here's the main point: Branding that involves made-up claims and fanciful brand smells, colors, or auras has been rendered completely impotent by the habits and expectations of modern consumers. | | | | | | |
| GETTING ATTENTION FEBRUARY 2, 2012 [Special Edition] Komen Crumbles: Busted Nonprofit Brand Busted nonprofit brand, Komen, yet again. In doing so, and then saying not much of anything in its statement, they not only let their opposition fill ears, eyes and minds, they “accidently re-branded themselves as an anti-abortion organization,” according to Kivi Leroux Miller. Susan G. Komen for the Cure (Komen) has done it again. | | | ACCIDENTAL MARKETER AUGUST 18, 2011 Sarah Durham on Nonprofit Branding The owner of marketing agency Big Duck and the author of the book Brandraising, Sarah talks about why branding is important for nonprofits. branding interview adviceI’ve been conducting interviews with bloggers and other experts in the field of nonprofit marketing and fundraising. | | | | | | | |
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DONOR POWER BLOG | MONDAY, DECEMBER 12, 2011  Put More "Faith" in Your Brand - A Christian Tale
It did so to broaden outreach, provide better brand recognition and raise more money from individual and corporate donors. In making this bold move, the charity was putting great faith in its brand experience, as opposed to its brand name. . Perhaps the one who puts more “faith” in its brand! BrandingGreg Fox. MORE >> -
DONOR POWER BLOG | MONDAY, DECEMBER 22, 2008 Graphic standards do not create a brand
I wish " branding experts" would read the Freaking Marketing blog, especially this post: Marketers Don't Know the Meaning of Branding. What many nonprofits and companies call " brand guidelines are actually just graphic design guidelines. When that happens, you miss the point: Real brand-building involves much more than graphics. MORE >> -
GETTING ATTENTION | MONDAY, APRIL 27, 2009 3 Experts Share Secrets of Effective Branding in a Social Media World -- 09NTC
Talk about a branding brain trust! Danielle, Felicia and Wendy shared their org's brand definition, the challenges they've found in moving that brand into the social media world where there's absolutely no control of what's said about you or your org, and the strategies they're putting to work to deal with those challenges. MORE >> -
ACCIDENTAL MARKETER | SUNDAY, SEPTEMBER 4, 2011 A Branding Success Beats the Odds
Good branding is hard, and universities are hard places to get definitive action of any kind. By launching a new brand for all its arts and humanities programs - developed with in-house staff and faculty consensus - UMBC has achieved the near-miraculous. branding university marketing designCongratulations to a talented bunch. MORE >> -
GETTING ATTENTION | TUESDAY, MAY 4, 2010  Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown
As I see it, Komen has undermined its own brand by partnering with KFC to market one of the unhealthiest foods there is — fried chicken in a pink bucket. Tags: Branding and Messages cause marketing branding corporate KFC Komen nonprofit branding sponsorship Your feedback by May 7 please! The Colonel going pink? Thanks. MORE >>
- [Update] Komen Crumbles: Busted Nonprofit Brand (Part 3) GETTING ATTENTION | THURSDAY, FEBRUARY 2, 2012
- Branding attempts to hide the obvious truth in hurting city DONOR POWER BLOG | WEDNESDAY, AUGUST 19, 2009
- Don’t Let Your Nonprofit Brand Get Too Personal GETTING ATTENTION | TUESDAY, SEPTEMBER 28, 2010
- Kroger Uses Cause Marketing with a House Brand CAUSE RELATED MARKETING | MONDAY, DECEMBER 6, 2010
- Branding is About Trust Not Control A. FINE BLOG | MONDAY, NOVEMBER 23, 2009
- What Does the New Facebook Mean for Brands? SOCIAL FISH | FRIDAY, SEPTEMBER 30, 2011
- NONPROFIT BRANDING: Communicate More and Better! Why? How? NONPROFIT BRANDING | TUESDAY, JANUARY 10, 2012
- 3 Steps to Great Nonprofit Messages (Case Study) GETTING ATTENTION | TUESDAY, APRIL 17, 2012
- NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact NONPROFIT BRANDING | TUESDAY, DECEMBER 6, 2011
- Branding Success Beats the Odds NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 31, 2011
- Alert-Nonprofit Brands at Risk! BP Funds Environmental Orgs GETTING ATTENTION | TUESDAY, MAY 25, 2010
- NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags NONPROFIT BRANDING | TUESDAY, OCTOBER 25, 2011
- NONPROFIT BRANDING: Here Be Dragons: How Insecurity Undermines Mission NONPROFIT BRANDING | TUESDAY, APRIL 3, 2012
- Social Signature - What does your brand say? DONOR POWER BLOG | THURSDAY, JANUARY 6, 2011
- NONPROFIT BRANDING: The Most Expensive Way to Cut Cost NONPROFIT BRANDING | TUESDAY, APRIL 24, 2012
- NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs NONPROFIT BRANDING | TUESDAY, OCTOBER 18, 2011
- NONPROFIT BRANDING: Cost, Impact and Use of Logo-Pens NONPROFIT BRANDING | TUESDAY, NOVEMBER 1, 2011
- NONPROFIT BRANDING: It’s Your Brand – But, As Penn State Now Demonstrates – You Don’t Control It NONPROFIT BRANDING | TUESDAY, NOVEMBER 15, 2011
- How to waste your marketing dollars DONOR POWER BLOG | FRIDAY, APRIL 24, 2009
- How a Nonprofit Brand Goes Bust — Komen’s KFC Pink Buckets for the Cure GETTING ATTENTION | WEDNESDAY, APRIL 21, 2010
- Free Download on Branding for Nonprofits and Foundations NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | MONDAY, DECEMBER 28, 2009
- NONPROFIT BRANDING: Things Nonprofits Can Learn From For-Profits (Taft’s 2nd Two Points) NONPROFIT BRANDING | TUESDAY, AUGUST 16, 2011
- Learn the 4 Keys to Pitch-Perfect Messaging – Free Webinar Feb. 7 GETTING ATTENTION | THURSDAY, JANUARY 12, 2012
- The Personal-Professional Mix in Social Media: Interview with Geoff Livingston KIVI'S NONPROFIT COMMUNICATIONS BLOG | FRIDAY, JULY 16, 2010
- What social branding does for your brand, community and cause NONPROFIT MARKETING BLOG | WEDNESDAY, DECEMBER 14, 2011
- Worried about your branding? What exactly are you worried about? NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | MONDAY, MARCH 30, 2009
- How Some Big Brands Manage Social Media SOCIAL FISH | THURSDAY, FEBRUARY 9, 2012
- How a Nonprofit Brand Goes Bust -- Komen's KFC Pink Buckets for the Cure GETTING ATTENTION | WEDNESDAY, APRIL 21, 2010
- The Harry Potter Rule and Branding MISSION PARADOX BLOG | MONDAY, APRIL 18, 2011
- Join Me & Two Branding Experts Tues, 6/2 -- Free Online Chat on Promoting Causes on Social Networks GETTING ATTENTION | MONDAY, JUNE 1, 2009
- 3 Ways to Protect Your Nonprofit Brand and Guide Your Marketing Partnerships GETTING ATTENTION | TUESDAY, MAY 18, 2010
- NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts NONPROFIT BRANDING | THURSDAY, OCTOBER 13, 2011
- Get Personal to Get Relevant – Your “From” Line & More GETTING ATTENTION | WEDNESDAY, JANUARY 11, 2012
- When Brand Awareness is For the Bird MARKETING FOR NONPROFITS | FRIDAY, JANUARY 7, 2011
- How to Craft Messages that Connect: Free Webinar 75% Full — Register Today GETTING ATTENTION | THURSDAY, JANUARY 19, 2012
- For nonprofits, branding is defined by behavior and uncommon courtesy NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | TUESDAY, APRIL 7, 2009
- NONPROFIT BRANDING: Why the Lord of Logos Rules Your Marketplace NONPROFIT BRANDING | TUESDAY, NOVEMBER 8, 2011
- The importance of timing during a brand experience PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JANUARY 25, 2011
- Entrepreneurs: In Cause Marketing You’re the Pretty Girl CAUSE RELATED MARKETING | WEDNESDAY, APRIL 4, 2012
- Today's rant: Why I hate the word "branding" in nonprofit PR and marketing NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | FRIDAY, APRIL 10, 2009
- Top Nonprofit Brands THE AGITATOR | MONDAY, MARCH 22, 2010
- Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert NON PROFIT MARKETING 360 | WEDNESDAY, AUGUST 31, 2011
- 11 Ways to Get to Breakthrough Nonprofit Messaging GETTING ATTENTION | TUESDAY, FEBRUARY 22, 2011
- How to Craft Messages that Connect:Free Webinar Filling Fast—Register Today GETTING ATTENTION | MONDAY, MAY 7, 2012
- Big Brand Customer Intimacy Without Brand Conversations DIVA MARKETING BLOG | MONDAY, JULY 26, 2010
- Pepsi and Lowe's Co-Brand to Support the Troops CAUSE RELATED MARKETING | THURSDAY, MAY 26, 2011
- What to Do With Leftover Cause-Branded Merchandise CAUSE RELATED MARKETING | THURSDAY, MAY 17, 2012
- Repeat After Me, Cause Marketing is Co-Branding CAUSE RELATED MARKETING | THURSDAY, MAY 19, 2011
- Personal Branding - Beyond Your Resume DIVA MARKETING BLOG | SATURDAY, MAY 2, 2009
- 12 Ways to Get the Most from Your Tagline GETTING ATTENTION | THURSDAY, DECEMBER 3, 2009
- NONPROFIT BRANDING: This American Life Amulet Mug (My Version, by John Burke) NONPROFIT BRANDING | TUESDAY, AUGUST 30, 2011
- If Brands Were People, Would You Want to Spend Time With Yours? MISSION MINDED | THURSDAY, SEPTEMBER 29, 2011
- Co-creating the Social Marketing Discipline and Brand SOCIAL MARKETING AND SOCIAL CHANGE | TUESDAY, MAY 10, 2011
- BRANDING CASE STUDY: Friends of Karen NONPROFIT BRAND INSTITUTE | FRIDAY, APRIL 9, 2010
- Nonprofit branding and the role of organizational culture IMPACTMAX | SUNDAY, APRIL 12, 2009
- 13 Nonprofits Honored for Outstanding Taglines: "Nothing Stops a Bullet Like a Job" Pulls Top Honors for Homeboy Industries GETTING ATTENTION | TUESDAY, OCTOBER 20, 2009
- Social Media Builds Brand Value DIVA MARKETING BLOG | THURSDAY, FEBRUARY 4, 2010
- Fundraising Premiums: Pro & Con NONPROFIT BRANDING | TUESDAY, MAY 24, 2011
- Personal Branding Within The Corporate Workplace DIVA MARKETING BLOG | TUESDAY, MARCH 20, 2012
- More on Branding A. FINE BLOG | MONDAY, NOVEMBER 30, 2009
- Social Media Changes The Branding Game DIVA MARKETING BLOG | MONDAY, AUGUST 29, 2011
- Abstractions Make Your Nonprofit Tagline Pointless GETTING ATTENTION | TUESDAY, JULY 13, 2010
- Pink branding has Komen folks seeing red NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | THURSDAY, AUGUST 5, 2010
- Testimonials Are Your Org's MOST Powerful Voice in 2009 GETTING ATTENTION | TUESDAY, JANUARY 6, 2009
- Is it Time for Share Our Strength to Rebrand? CAUSE RELATED MARKETING | THURSDAY, NOVEMBER 10, 2011
- Three Essential Nonprofit Marketing Paths for 2011 KIVI'S NONPROFIT COMMUNICATIONS BLOG | WEDNESDAY, JANUARY 12, 2011
- Social Media Lessons For Brands & Their Agencies From Football DIVA MARKETING BLOG | THURSDAY, NOVEMBER 11, 2010
- Advice to Komen Leadership: 8 Steps to Recovery GETTING ATTENTION | WEDNESDAY, FEBRUARY 8, 2012
- Your personal brand and the "JD Effect" NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | TUESDAY, SEPTEMBER 21, 2010
- Book Review: Breakthrough Nonprofit Branding SELFISH GIVING | MONDAY, DECEMBER 6, 2010
- Music: A powerful nonprofit branding tool NONPROFIT PR - COMMUNICATIONS WITH A PURPOSE | WEDNESDAY, APRIL 28, 2010
- Essential Nonprofit Marketing Guidance: The Best of 2010 GETTING ATTENTION | THURSDAY, JANUARY 20, 2011
- Memorable Marketing THE AGITATOR | SUNDAY, MARCH 21, 2010
- The Secret to Strong Connections- Find Your Real Voice & Share It GETTING ATTENTION | THURSDAY, MAY 26, 2011
- Social Media Experts, Gurus, Consultants & Strategists PUBLIC SECTOR MARKETING 2.0 | TUESDAY, MARCH 9, 2010
- #interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog NON PROFIT MARKETING 360 | THURSDAY, SEPTEMBER 15, 2011
- Save $200 — Overhaul Your Nonprofit Messaging for Stronger Relationships in 2012 GETTING ATTENTION | THURSDAY, DECEMBER 8, 2011
- How to Use Storytelling to Engage & Motivate Your Base -- Free Guide GETTING ATTENTION | WEDNESDAY, JUNE 3, 2009
- Twitter lists and branding according to Jay Baer and Wordle FUNDRAISING COACH | SUNDAY, NOVEMBER 22, 2009
- What you need to remember about your brand on Facebook NONPROFIT MARKETING BLOG | MONDAY, APRIL 30, 2012
- Donor relations and the one-night brand NONPROFIT MARKETING BLOG | TUESDAY, JULY 5, 2011
- How To Juggle Snakes & Apples NONPROFIT BRANDING | TUESDAY, MAY 1, 2012
- Campaign Thinking is Hurting Your Association SOCIAL FISH | WEDNESDAY, JUNE 18, 2008
- Semantic confusion surrounding modern marketing PUBLIC SECTOR MARKETING 2.0 | MONDAY, NOVEMBER 15, 2010
- Breakthrough Nonprofit Branding A. FINE BLOG | TUESDAY, NOVEMBER 30, 2010
- Optimizing Your Website for Word of Mouth CAUSE RELATED MARKETING | THURSDAY, JANUARY 17, 2008
- Nonprofit Marketing Crisis: Survey Shows Messaging Fails to Connect With Key Audiences GETTING ATTENTION | TUESDAY, JANUARY 26, 2010
- Online Reputation Management, Personal Branding, Digital Footprints and SMM PUBLIC SECTOR MARKETING 2.0 | MONDAY, DECEMBER 19, 2011
- The Book that Changed My Life: Free E-Guide GETTING ATTENTION | WEDNESDAY, SEPTEMBER 28, 2011
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