Nonprofit Marketing

Tell Me a Story, Please. And Make It GOOD! Part Uno

Thu, 29 Jul 2010 17:14:00 PDT

Image by New York Public Library via FlickrWriting is hard. Although it doesn't inspire the fear that public speaking does, most people (including professional writers) faced with a writing task will do everything in their power to put it off. Lucky people will hire someone like me to do the job.

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Robin Hood Marketing, Colombia Style

Thu, 29 Jul 2010 16:08:51 PDT

Left: Director of Marketing Catalina Mejía and Right: Executive Director Ángela Escallón Emiliani of Conexion Colombia. want to share some of what I learned in one post today, another tomorrow. What was most clear was this: Good marketing principles are the same, anywhere in the world. Old school. Modern marketing. What do your donors want?

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5 Reasons Not to Give Up on Location-Based [Cause] Marketing

Thu, 29 Jul 2010 08:41:49 PDT

Few users. Mostly male. Educated and influential among friends and family. It’s great, but wait until it becomes more mainstream before jumping in. Those are the findings of a recent Forrester study on location-based services like Foursquare, Gowalla and Loopt. You can check out the executive summary here. Steel swords will never work.

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Arts Marketing 101: Breaking Your Own Marketing Rule

Thu, 29 Jul 2010 05:11:00 PDT

If you're a long time reader of this blog or if you have my e-Book then you know that I'm not a huge fan of the "we are awesome" approach to arts marketing. Sidenote: Get my darn e-Book people. 0160; It's the best $12 you'll spend this week). don't like the approach because it's so widely used.

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CSR=Look at the shiny thing while we trash your world!

Thu, 29 Jul 2010 03:22:59 PDT

“Yes, we disabled the alarms on the Deepwater Horizon. Oh, like you’ve never hit the snooze button? link] &# 1:57 PM Jul 23rd @BPGlobalPR. He said they would remain strong on their pledge to pay reparations to the citizens of the gulf, AND KEEP DRILLING. Well, it seems like Corporate Social Responsibility (CSR) has struck again.

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Women On The Web

Wed, 28 Jul 2010 22:00:58 PDT

comScore , a leading collector and analyst of digital/internet data, has just released Women on the Web: How Women Are Shaping the Internet. While some female behaviors are somewhat obvious, others are quite surprising. What we thought we knew about how moms, college girls, and retirees use the Web is constantly evolving. Women have their vices too.

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The Empty Package–Nonprofits, Social Media, and Content Strategy

Wed, 28 Jul 2010 18:10:39 PDT

flickr/minxlj. I’m delighted to see recent data about the nonprofit sector’s leadership in adopting social media. I’m also a little worried. love keeping track of what they’re doing…thanks in part to Beth Kanter and others who share these organizations’ experiments and growing wisdom with us. My, me, mine.

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