Trending Sources

It’s So Easy To Just Blast Them Out

The Agitator

And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) to target donors with personally relevant messages. ‘Tis the height of email fundraising season, as we noted yesterday. This story — Don’t Buy This Jacket.

Your E-Blast Sucks

Kivi's Nonprofit Communications Blog

If you are sending out e-blasts, and that’s what you call it — blasting your list — then I’m pretty sure they suck.

More blasted email fundraising resolutions

Donor Power Blog

especially like that last one: Why do we use the word "blast" to describe something we hope will be a meaningful part of a relationship? How does this sound: I'm going to blast a thank-you note to Grandma. Happy Chinese New Year. You can add some more resolutions, right? Email marketing is pretty technical. Resolve to remember that.

Good Meets Gadgets: Best Nonprofit Technology Conferences of 2015

EveryAction

Remember those days? ). But they''re not done yet. Technology trends evolve fast + nonprofit pros need to stay on the pulse.

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Again, your goal isn’t to build relationships with every media outlet — or to blast every outlet on your list with every release you send.

Target 110

Nonprofit Link Round Up: #15NTC Edition

Nonprofit Marketing Blog

We have had a blast at the 2015 Nonprofit Technology conference in Austin, Texas! Today’s Link Round Up features links we’ve collected this week at #15NTC

The 4 Donor Groups You Need to Contact Before the End of Year

Fundraising Coach

Obviously, this is not a one-size-fits all letter or email blast! Photo courtesy of Willy D on Flickr. Some rights reserved. But some may.

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

You’ve set up a great email newsletter or e-blast and you are building your email list, because that will give you the highest return in the long run.

STOP SPAMMING YOUR SUPPORTERS!

iMarketSmart

Did all of the donors you targeted in your last email blast really opt-in to receive that email? Nonprofits love to talk about donor-centricity.

Spam 17

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

See if your email system will let you stagger the send by time zone instead of blasting all at once. Photo Credit: https://flic.kr/p/ekEBbH.

Still Time: 5 Ways to Up Year-End Giving

Getting Attention

Big Oil’s 2016 plans off the Atlantic coast mean torture to endangered right whales: Seismic blasts 100x louder than a jet engine. For endangered right whales with extremely sensitive hearing, each blast inflicts enormous pain, suffering and can even cause death. The clock is running out on year-end fundraising. Talk about potential.

Day in the Life of a Nonprofit Communicator – Katie Houston

Kivi's Nonprofit Communications Blog

–  Format and send e-blast of news release to media list. Katie Houston. We’d love to hear from you too! Kristina. 10:00 a.m.

2 ways to boost the results of your fundraising appeals

Nonprofit Marketing Blog

While there is likely a threshold of how many is “too many” for your audience, it’s unlikely that your organization is anywhere close to that point. 2) Relevancy: Instead of blasting your supporters with the same message on repeat, take the time to optimize your appeals to speak to the reasons why donors are giving to your cause.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

That’s why we’re still doing runs, walks, and rides.”. You have heard me talk about this before – No fundraising or marketing effort works in a silo.

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Sending out an email blast at the wrong time doesn’t do your nonprofit any good. Abby Jarvis. Kristina . Guest Post by Abby Jarvis of Qgiv.

How to keep your donors in 2016

iMarketSmart

In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. And it’s not their fault! Why do they do it?

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Kivi's Nonprofit Communications Blog

The social media team at NASA had a blast with #RealGravity : Congrats to #Gravity for another win at the #Oscars2014 for best director!

2 big reasons why email open rates are meaningless and 3 things you should track instead

iMarketSmart

keep hearing so-called planned giving experts congratulate themselves for getting phenomenal open rates from their e-blasts even though email open rates don’t matter whatsoever. Engagement online and offline as a result of the blast (time on site, number of pages visited, inbound phone calls/emails, etc.). This drives me crazy.

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

Pretty much any child can do this and have a blast! 4) It specifically requires word of mouth. The challenge is simple. Brilliant!

Watch the fundraising objections fall to the floor

Fundraising Coach

We had a blast. Last week, I was invited to give a full day Ask Without Fear!® ® training in Kansas City. It was a powerful image.

Watch the fundraising objections fall to the floor

Fundraising Coach

We had a blast. Last week, I was invited to give a full day Ask Without Fear!® ® training in Kansas City. It was a powerful image.

7 Solid Reasons Why You Should Kill Your Printed and Electronic Planned Giving Newsletter

iMarketSmart

Points 1, 2, 5, 6 & 7 above also apply to “spray and pray” email blasts (otherwise known as SPAM). Don’t get me wrong.

Spam 88

11 Ways Nonprofits Can Reach Donors on #GivingTuesday

J Campbell Social Marketing

How often are you going to send email blasts? Nonprofits raised more than $10 million last year on #GivingTuesday , 53% over 2011. Promote it!

New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

Drastically Improve Your Newsletter in 15 Easy Steps in 15 Days. Subscribe to the Free Email Course Now. Love the daily blogging? Great!

Day in the Life of a Nonprofit Communicator – Rebecca DeLuca

Kivi's Nonprofit Communications Blog

Today, I answer questions and provide updates about printing estimates, sticker designs and email-blast content. Rebecca DeLuca.

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

Amy designed a branded email banner that plays off the graphic theme from our cover, and we publicized our top stories in email blasts to two segments.

4 things that should shake up nonprofit marketing

Nonprofit Marketing Blog

If we’re still blasting out one message, we will alienate every last person. I used the word “should” in the title of this post for a reason. These trends are shaking up our sector, but they’re not yet shaking up our marketing. And they should be. 1. The rise of mobile. The growth of peer networks. It is not bad.

How to determine whether or not you should fire your planned gift marketing vendor

iMarketSmart

Do they encourage you to blast your supporters with “educational” information once a month more or less? If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: . Do they use the word “bequest” in their donor communications?

Test with email first.

iMarketSmart

VS. Email and landing page lead generation campaign: Strategy/Copy/Design/HTML Code, Test and blast. Wrong. 90+   8 responses   (.45%

Test 24

Resolve to Be Your Own Publisher with This Editorial Calendar

Fundraising 123

An email blast, a Facebook post, or a tweet can carry your message directly and instantly. Editorial calendars are tried and true tools used by media professionals in both the for-profit and do-gooder worlds. What’s new today is the wealth of tools that allow nonprofit communicators to act as their own publishers.

5 things that really don’t work in email

Nonprofit Marketing Blog

Blasting out a message with no way to encourage conversation. Emailing people without permission in the blind hope one of them will read your message and give money. Spray and pray = watered down results. 2. Sending the same message to everyone. Impersonal = ineffective. 3. No reply = no response. 4. Treating email like a island.

What donors want (and how to give it to them)

Nonprofit Marketing Blog

What you can do: Don’t try to blast your message to the “general public” and expect successful results.

Day in the Life of a Nonprofit Communicator – Em Hall

Kivi's Nonprofit Communications Blog

But everyone there has such a blast every week, it’s infectious. Em Hall. We’d love to hear from you too! Kristina. 10:00 a.m.

Want more planned gifts? Focus on why not how

iMarketSmart

haven’t received my monthly planned giving e-blast! There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. have a lot of issues with these firms. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless).

Reader question: How do I get people to open my emails?

Nonprofit Marketing Blog

TEST: Before you send out an email blast, test two different subject lines with a smaller subset of your list. I continue to work my way through the many great reader questions ! Thanks for all of them. Today’s question: I’d like to create copy for the subject line for emails that will encourage people to open them. Amazing Results.

Candy 26

Please Annoy The Pig — II

The Agitator

Roger was so agitated after writing his last post — Please Annoy The Pig — that he prematurely hit the ‘Publish’ button and within nanoseconds his advice was blasted to you by our ever-at-the-ready Feedblitz service! Within minutes of seeing Roger’s article, I received an email from a regular Agitator reader.

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Email newsletters now should function like email blasts – short, to the point, and with a clear call-to-action in the middle. What can you cut?

From Print to Email: Take Your Newsletter on an Epic Journey – My New E-Book from Network for Good

Kivi's Nonprofit Communications Blog

Why email newsletters are not e-blasts. Print newsletter or email? “To switch or not to switch?” The same goes with your newsletter.

How to stand out on social media

Nonprofit Marketing Blog

Don’t just mindlessly blast your followers with updates that are boring them out of love for your nonprofit. Get more from your database.

[use as filler ] New Free E-Course: 15 Days to Better E-Newsletters

Kivi's Nonprofit Communications Blog

Drastically Improve Your Newsletter in 15 Easy Steps in 15 Days. Subscribe to the Free Email Course Now. Love the daily blogging? Great!