The Alden Keene Cause Marketing Database… my proprietary library of cause marketing ‘activations’…has thousands of examples that go back more than 10 years. just don’t see many examples of sponsors or causes thanking supporters for their help after a campaign has ended. Transparency is vital to cause marketing. MORE >>

Twice now I’ve written about cause marketing campaigns that can be summed up in six-words. Both times I heard back from readers inspired to pen their own cause marketing summation in six-words. Andie Grace I frequently advise my clients sum up their cause marketing in six words. We Give. Kids Win.” The L.L. MORE >>

In 2009 I wrote a post I called Cause Marketing in Six Words. Andie Grace Here’s my challenge to you cause marketers: develop a description of your campaign that comprises six words [or less!]. Do you have a six-word story that describes your cause marketing efforts or a favorite one? Teens listen. MORE >>

On the heels of my posts on games and cause marketing in this space and at MediaPost.com , people have been asking me about how so-called 'gamification' can be used in cause marketing. Zynga and its suite of games have done meaningful cause marketing, notably for disaster relief in Haiti and Japan. MORE >>

Academic research in cause marketing has long centered around the degree to which the practice affected things like reputation, goodwill, consumer loyalty, or how cause marketing could preserve pricing power. Some were also told that the company donated 15 percent of its revenues to a diabetes research cause. MORE >>