Trending Sources

Work Our Audience-Driven News Climate

Getting Attention

In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Learn more: Create personas to bridge the gap with your target audiences. Put your audience first. Get your team on board.

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

In today’s #npcomm Showdown, let’s look at engaging your digital audience. Where are the strategies in sync? Where do they diverge?

NPR 68

Think You Know Your Audience? Yeah, So Did I

Kivi's Nonprofit Communications Blog

Content Marketing Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy audience personas

Yes to Multichannel BUT Mix Depends on Audience

Getting Attention

My recommendation —The only strategic (and sane) response here is to make knowing your audiences (now and on an ongoing basis) an absolute priority.

You Are Not Your Target Audience

Kivi's Nonprofit Communications Blog

Putting aside for a moment whether we should call them “target audiences&# or not, it’s always good to remember that, as a nonprofit communicator or fundraiser, you are very rarely the kind of person that you are trying to communicate with. Always, always, always do your best to put yourself in their shoes. It’s tough.

When Your Audience Won’t Listen

Kivi's Nonprofit Communications Blog

So back to her question: How she can get this uncooperative if not downright hostile audience to listen? She described her predicament this way.

Know Your Target Audiences for Nonprofit Marketing Success (Case Study)

Getting Attention

During the segment on getting to know your target audiences, D.D. Audience Research D. Here’s how D.D. Immigrant families.

Identify search engine keywords used by your target audience in 60 seconds

Public Sector Marketing 2.0

How to identify search engine keywords used by your audience in 60 seconds. The Lesson?

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

You’ve accepted that “the general public” is not a target audience. Check these sources for free data you can use to better understand your target audiences. Cooperative Extension’s Water Outreach Target Audience Database  for research compiled to help water scientists and managers reach their target audiences.

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

you attract and build an audience. is your personal brand attracting the right audience? Are you attracting the right audiences?

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood has received 194 comments to date in just one week.

Target Audience: A Lesson from Politics

Mission Minded

Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […]. It’s election season.

Connect More Strongly w/Your Audiences, in Just 8 Weeks

Getting Attention

New or strengthened skills—plus proven tools, templates and processes)— to create additional messages , across  programs and target audiences. 3.

Write to a person, not an audience

Nonprofit Marketing Blog

I once heard Elizabeth Gilbert speak, and she said a key to her work is writing is to an audience of one—whom she knows. cartoon

Assessing Your Audience for 2013

The Agitator

As you reflect on your ‘market’ for the coming year, perhaps you should be careful about overestimating. know your donors are attentive to the big picture, well-informed, and serious-minded. Was Katie Holmes and Tom Cruise’s marriage fake? Does Gangnam Style mean? When is Snooki’s baby due? How big is Angelina’s engagement ring?

Surprise: Shortcut to Messages that Connect

Getting Attention

When your audiences’ recognize this gap (it has to happen in a flash), it piques their curiosity and interest, drawing them in. Thanks.

The great power of making your audience part of your story

Nonprofit Marketing Blog

One of the best ways to make this connection visible and powerful is to include your audience in your story. People crave connection.

How to Serve Two Audiences with Your Nonprofit Website

Fundraising 123

Q:  Our website has two target audiences, donors and researchers. How can we appeal to two extremely diverse audiences with the same website? A:  We recommend that you give people opportunities to self identify when they reach your nonprofit home page. Then add those choices to your homepage to help them find those pages.

How to research your audience if you have no budget for consultants

Nonprofit Marketing Blog

He says: Can you point us toward some resources for understanding our audiences’ mindsets? We and our colleagues can use all interactions with our audiences to gain insights. We can also gain important insights by simply observing our audiences. Go wherever your audience congregates. Who are they? But will we?

Forum 22

Empathy Map Your Way to Relevant Messages

Getting Attention

Connecting with your audience is harder than ever. Prioritize the top three within each of your broader audiences groups. And the value?

Alert! Missing Middle Donors

Getting Attention

  Try this fundraising mash-up to close the giving gap you might not know you have! percent from 2006 to 2012. More here on The Missing Middle.

Marketing Your Cause to Millennials—What Works

Getting Attention

Audience Research audience insights generation Y millennials Nonprofit Communications nonprofit marketing relevance rulesListen.

Work 68

3 things you must know about how your audience is using technology

Nonprofit Marketing Blog

Today I call your attention to a fantastic presentation by Google via SocialFish. It shows how consumers seamlessly shift among devices throughout the day - which is critical for those of us in nonprofit marketing and fundraising to understand. It is well worth your time and attention, so I’m including it in this post. Smartphone.

A case study in audience building and steel cages

Mission Paradox Blog

How can we build new audiences? want to move the art forward but the current audience will not allow me. How can we embrace technology?

10 Fun Fundraising Ideas to Excite Any Audience

Fundraiser Ideas

One of the most effective ways to raise money for your cause or group is by organizing and hosting fundraising events that are designed to attract a crowd. The most successful fun fundraising ideas are those that engage and appeal to a large percentage of the community. Here are ten of the best: Carnivals. Pet pageants. Chili cook-offs. Ghost walks.

Ideas 22

4-Step Escape from Groundhog Day Marketing

Getting Attention

Keep the focus on your audiences and results. Branding and Messages #groundhogday Audience Research connection message development messaging nonprofit communications jobs nonprofit marketingvia GIPHY. Punxsutawney Phil  predicted an early spring this morning, and I’m thrilled we’re not going to get stuck in the snow.

Growing Your List Audience with EmailNow

Fundraising 123

With EmailNow's audience features, you'll organize your recipients into groups, or segment them dynamically by location, demographics and more. You'll start by importing your current house lists into EmailNow (it's quite easy), and connecting your EmailNow audience groups to your website using personalized signup screens. Watch a demo.

I Won’t Support My Grandma’s Nonprofit

Getting Attention

Audience Research audience insights generation Y millennials Nonprofit Communications nonprofit marketing relevance rules

Drive Action: Bring Me Up to Date (Case Study)

Getting Attention

Branding and Messages Audience Research GlobalGiving messaging nonprofit communications jobs nonprofit marketing relevance rules Consider it?

Big Pressure for Big Data? Here’s What to Do

Getting Attention

Right-Things Right-Now Marketing Audience Research big data crm Nonprofit Communications nonprofit marketing Please share your experiences here.

Your audience: They love to talk, and they have a lot to say

Nonprofit Marketing Blog

Which means they aren’t really an audience at all!

Make It Easy to Spread the Word (Case Study)

Getting Attention

Strategy Aaron Bramley audience development Lights.Camera.Help. huge opportunity missed but one to be harnessed a.s.a.p., Camera. Thanks me!

Get into Conversation: That’s Matterness

Getting Attention

Relationship Building Allison Fine Audience Research Matterness message development Nonprofit Communications nonprofit marketing Yikes!

When your audience thinks it’s superhuman

Nonprofit Marketing Blog

One of the biggest barriers to getting people to take a protective action is their own sense of invulnerability. While people may perceive a risk, they don’t think they’ll ever be a victim. They are Superman and Wonder Woman. Others are stupid to text and drive, but they can handle it. Disability insurance? Eh, probably not needed.

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

Here’s my top takeaway from my first three months on the job at Meals on Wheels of Central Maryland: Smaller, more nimble nonprofits like ours typically know their audiences better—so are far more connected with them—than large, complex organizations ever can be.  . That Was Then. Sounds like a lot, right? constituencies. This Is Now.

Danger Ahead—Piggybacking on Tragedy

Getting Attention

In that case, it’s vital that you understand how your audience feels about that particular event or day so you get the message right!

I Won’t Support My Grandma’s Nonprofit

Getting Attention

Audience Research audience insights generation Y millennials Nonprofit Communications nonprofit marketing relevance rules

Your Print Nonprofit Annual Report Can Work Wonders (Case Study via Tom Ahern)

Getting Attention

Annual Reports annual reports know your audience Nonprofit Communications nonprofit marketing right-place marketing right-time tom ahern1916).

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

Concept testing will get your closer to the goal of being audience-centered and responsive to their needs, problems and aspirations. Bored?