Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing.  His Cause Marketing blog   is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.” PAUL:   It has worked as a marketing lead generator. MORE >>

Regular readers have shared the history of developing a global network of social marketers. In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management. Nancy Lee – USA. MORE >>

‘Seal’ campaigns defy easy categorization in cause marketing. Witness the American Dental Association (ADA) Seal of Acceptance which dates from 1930. If most cause marketing is a kind of partnership, seal campaigns are more like a business deal. The American Heart Association’s seal campaign helps them leverage that research. MORE >>

Late last year Walgreens ran the paper icon campaign at the left benefiting its long-time partner the American Diabetes Association in English on one side and Spanish on the other. don’t specialize in cross-cultural marketing. Cause-Related Marketing does a world of good. But I doubt it will pay off. It’s rather blah. MORE >>

Normally, when it comes to cause marketing longer relationships are better for sponsor and charity alike. That’s because cause marketing is a form of co-branding and like any branding endeavor it takes years to for brands to achieve real customer awareness. Cause-Related Marketing does a world of good. Scandal. Bankruptcy. MORE >>