Nothing seems to elicit deeper sighs from the small nonprofits I talk to these days then how to best use social media. The worry goes something like this:  We are afraid of what people associated with us (staff, volunteers, clients) will say on their own profiles. Third, sketch out a social media policy. Here what I recommend. MORE >>

Landor Associates released its annual Global Corporate Reputation Index and highlighted the cause marketing work of Google and Ford. d like to see more data coming out of the social networks when they’re used as a means of campaign activation in cause marketing. This is one of the ways Facebook makes its money. percent to $1.73 MORE >>

Recently I read on Katya’s Marketing Blog that Facebook has surpassed Google in terms of popularity. It does make sense that you can waste time on Facebook much longer than you can waste time on Google. still argue that Facebook is not an effective place to market your business or get donations for your nonprofit. So What! MORE >>

In his recent post on The Social Graf, Erik Sass punches social media in the face a bit.  There are some interesting thoughts here although I think they only apply to Facebook and Twitter.  I think LinkedIn provides a lot of value— the social media option for grown ups.  Furthermore, I happen to like social media.  MORE >>

Yesterday I attended a workshop organized by one of my favorite bloggers (and NTC roomie) Nancy Schwartz on how you deal with branding issues for your organization within social media. The panel featured Danielle Brigida, National Wildlife Federation; Felicia Carr, National Parks Conservation Association; and Wendy Harman, American Red Cross. MORE >>