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Friday, March 14, 2008
Actually, variations on a "1 in 4" statistic have been around for many years, heavily promoted by organizations like Campaign for our Children ( cfoc.org). It's rare that you see a media story this distorted, and so this makes for a good case study in communications. Tags: News media analysis My Take Doesn't say. link].
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Thursday, May 14, 2009
The study also breaks out data by sector, including for the first time an analysis of local and state-based groups' online performance. Tags: Fundraising Case Studies & White Papers Some key findings of the 2009 study include: Online fundraising was up by 26%. The average online gift size was $71, down $15 from the previous year.
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Thursday, May 14, 2009
The study also breaks out data by sector, including for the first time an analysis of local and state-based groups' online performance. Tags: Fundraising Case Studies & White Papers Some key findings of the 2009 study include: Online fundraising was up by 26%. The average online gift size was $71, down $15 from the previous year.
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Wednesday, February 3, 2010
The following guidelines derive from an analysis of news of, and fundraising for, relief efforts in the response to the Haitian earthquake and the plight of its three million survivors in need. Download the free 2009 Nonprofit Tagline Report , filled with must-dos, don't dos, case studies and 2,500+ nonprofit tagline examples! P.P.S.
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Tuesday, February 2, 2010
This is what I find frightening: the nonprofit community spends millions of dollars testing lists, enhancing data, and modeling and analysis to the point of paralysis. What significant steps are we taking to determine the most effective messages and positioning for our campaigns and programs? So many questions. So few answers. Roger.
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Sunday, June 1, 2008
Plus he’s got a real-life useful and inspiring case study (trisomy18.org). Her analysis explains why this video, emailed to ACLU supporters, works as an attention-getting (and attention-rewarding) upgrade solicitation. This week, Fundraising Breakthroughs hosts the Carnival of Nonprofit Consultants. Nancy Schwartz, Getting Attention!,
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Sunday, August 17, 2008
New Frontiers in Message Design Theory Karen King, University of Georgia - If you have multiple messages to convey within a campaign, you can bundle up to four together without losing recall. Last week at the CDC's 2nd National Conference on Health Communication, Marketing and Media , I had the opposite problem. 2) Encourage disagreement.
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Wednesday, May 5, 2010
I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). She calls her article a case study … and it’s that indeed. Keep it in your file. Bad things can happen to any of us!
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Sunday, December 7, 2008
Many of our clients have been asking, “What does this mean for our online fundraising program?” It’s a great question—and one that we couldn’t find a good answer to, so we decided to do our own analysis. Our analysis showed: The amount raised during this period was 34% greater in September of 2008 than in September of 2007.
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Sunday, May 17, 2009
In case, though, you are looking for new ways to raise support, consider the following. One organization may have conducted a marketing study and determined that a newsletter in both a print and online edition will allow them to achieve their planned new donor campaign this coming year. Perhaps you have! Have you conducted a study?
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