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The Heroes and Villains of the Give Local America Story #GiveDayLessons

Kivi's Nonprofit Communications Blog

” across America? The CEO will give up three months salary and pay it “to organizations that participated in Give Local America.”

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

Yesterday, May 3, was Give Local America Day. Kimbia is going to have hell to pay on this one, but I’ll leave the skewering to others.

Made in America Cause Marketing

Cause Related Marketing

Liberty Bottleworks fabricates rugged water bottles in brand-new factory in Yakima, Washington of recycled aluminum and using America-made machinery.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Not to be snarky, but there are so many food shows what makes Deep Fried America different and a must watch. take a look at Diva Foodies !)

Corporate Support for National Parks: America's Best Idea

Selfish Giving

Companies want access and engagement with park visitors, not billboard impressions. Companies donate less than.80 My wife had responded.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

That said, signing the structural steel that goes into buildings has a long history in America. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing But that doesn’t mean you don’t have inventory.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing isn’t the first direct-to-consumer shaving company. Dollar Shave Company with its profane-a** commercials was into the space well before Harry's. No wonder Dollar Shave Company goes blue with its branding and advertising. As I’ve often mentioned in this space , veteran’s charities poll very high in America right now.

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

Finally, it seems to me that this is more of persuasion problem than a marketing problem; a question of making a meme in parts of America a behavior in the Kenai. Catch and release is common among sport fisherman going after trout in the U.S. In other words, there is a strong ethic of catch and release among fly fishermen.

The Moral Authority of the IRS Has Been Diminished

Cause Related Marketing

Of necessity, the IRS must be non-partisan in its enforcement of America’s tax laws. Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Years ago I read a book by a man who had been the public defender in the bad old days of Soviet Russia. State.

One of 2016's top 25 Fundraising Experts

Fundraising Coach

I'm honored to find myself on the list of America's Top 25 Fundraising Experts. Specials

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America.

Girl Scouts of America Subtly Changes its Logo

Cause Related Marketing

The photo illustration comes from Fast Company magazine).I Tags: Fast Company Nonprofit Logos Girls Scouts of the USA

A Company and Cause Grow Through Cause Marketing

Cause Related Marketing

In it I profile how a fast-growing company and a innovative charity connected five years ago in a way that has greatly benefited both parties.

Cause Marketing and Fortune's 100 Best Companies to Work For List

Cause Related Marketing

By my reckoning six of the BCCCC CSR List made the top ten and 33 of the 50 companies listed did at least some cause marketing.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

According to the EcoMedia mission statement , “We’ve developed partnerships with cities across America, all of which have environmental projects in need of funding. ” ? The branding ? the EcoMedia Leaf ? EcoAd is not a certification program nor is the EcoAd logo a seal of approval from CBS/EcoMedia.

Video 25

I Have a Bone to Pick With Panera Bread Company

Cause Related Marketing

This is awkward, but I have a bone to pick with Panera Bread Company, which along with its franchisees, operates 1,652 bakery-cafes under three different names. The company has a menu full of organic ingredients, including antibiotic-free chicken. Panera is a company that truly walks its talk. So what’s my criticism?

#Philanthropy: Get Involved With Some Of The Biggest Corporate Donors

Non Profit Marketing 360

The general guidelines are here , and include ways to contact the company about developing partnerships with nonprofits.

Gamifying Cause Marketing

Cause Related Marketing

Such an approach could be used within companies as well. Imagine, then, that as you pass levels in the chef’s game that a donation is triggered for Feeding America, one the company’s favored causes. Zynga and its suite of games have done meaningful cause marketing, notably for disaster relief in Haiti and Japan.

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

These two companies help nonprofits mobilize grassroots advocates by providing petition and pledge services to nonprofits. Twibbon. Thunderclap.

Back Door the National by Cause Marketing With the Affiliate

Cause Related Marketing

In fact, Maytag, a division of Whirlpool, pays the Boys and Girls Clubs of America… the national organization… $1.5 like it. It’s a nice effort.

Club 11

Kroger’s Giving Hope a Hand Campaign is Gaining Momentum

Cause Related Marketing

Kraft, of course, also does a prominent cause marketing effort on behalf of Feeding America). Ziploc also participates in Boxtops for Education!

Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

Kivi's Nonprofit Communications Blog

Jay Love, CEO of Bloomerang , took me up on the offer with today’s post. Jay Love. Catastrophes Can and Will Happen. Protect Yourself. Jay B.

Ep189: Dunkin' Rebrands Foundation to Bring More "Joy In Childhood"

Selfish Giving

Dunkin's partnership with Feeding America and their effectiveness working with brands like Dunkin'. Is the rebranding more than a name change?

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

But this is just one part of Arby's transformation into a PurposeFULL company. As always, it was a great year for cause marketing. Success!

Forget Corporate Giving, Focus On Individuals

Selfish Giving

Three times a year, Curt and I teach 25 to 35 nonprofits of all sizes how to raise money from companies. … Keep reading.

WE WON!… thanks to you!


I know… I am always telling my clients to stop bragging about themselves. It’s about the donors. They make you great. But stay with me.

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. were never even seen by many of their intended recipients.

Cause Marketing Miscellanea

Cause Related Marketing

The charity partner is Oxfam America. The campaign was activated via the company’s online promotional efforts. On Friday, Nov.

Earth Day has a Messaging Problem

Cause Related Marketing

America made great strides against litter. America is better off environmentally than it was on that first Earth Day 41 years ago.

Green 96

Pioneers Needed.

Cause Related Marketing

In 1856 two companies of handcarts with about 1,000 people total left too late in the season from Iowa. An early snowstorm struck the companies on the plains in Wyoming and almost 20 percent died from starvation or exposure. Today my adopted state of Utah celebrates Pioneer Day. But there were notable and tragic failures.

Utah 68

‘Employee Engagement’ is My New Cause Marketing Buzzword

Selfish Giving

This week, Los Angeles based Causecast announced its new Employee Impact Platform , which helps companies promote and manage workforce volunteering. This

Press Release 101: Why You Need a Good ‘Nut Graph’

Kivi's Nonprofit Communications Blog

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. But how do you find that context? ” What is the impact?

Press 99

Nonprofits Should Play Offense, Not Defense, to Improve Reputation

Kivi's Nonprofit Communications Blog

When being criticized, do you get defensive and go on the attack? Kristina. Guest Post by Peter Panepento of Panepento Strategies. Peter Panepento.

NPR 78

Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

Peter Panepento. In this month’s post Peter Panepento tells you how to be prepared when your nonprofit’s salaries make the news. Kristina.

Ep186: Supermarket Chain Finds Cause Marketing Success Outside the Checkout Line

Selfish Giving

Christy updates us on how Food Lion, a North Carolina based company, is working to help victims of the flooding from Hurricane Matthew.

POS 22

Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Peter Panepento. Kristina. Guest Post by Peter Panepento of Panepento Strategies. So how do you activate this network? Guest Bloggers Media Relations

Why failing to focus on major and planned gifts can be so dangerous


Additionally, the 2011 Bank of America Study of High Net Worth Philanthropy found that just 3% of U.S. Bequests too? LIKE THIS POST?

Cast Your Vote For Cause Marketing at Regal Cinemas

Cause Related Marketing

Buy a blue or any other color of frozen fruit drinks and Regal will donate $0.50 to Boys and Girls Club of America. donation to St.

How Ryan Gosling Thanked a Major Donor

Kivi's Nonprofit Communications Blog

Kimberly McCleary, President and CEO of The CFIDS Association of America. Ryan Gosling: Actor and Nonprofit Communicator? Thanks, Kim. Great!

Cause Marketing Gamification Targeted to Casual Online Game-Players

Cause Related Marketing

GoodGames is from the same company that brought us GoodSearch, GoodShop, and GoodDining, which together have generated a little bit less than $10 million for affiliated causes. Play three games and the cause of your choice…from a list of nearly 110,000 registered charities…gets one penny. GoodSearch’s search results are generated by Yahoo.