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One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

Yesterday, May 3, was Give Local America Day. Kimbia is going to have hell to pay on this one, but I’ll leave the skewering to others.

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

But Oxfam America Didn’t Stop There, They…. 1) Asked Supporters to Share Their Honorees and Experiences, and to Get Friends and Family Involved.

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals. Oxfam America. Compelling stories.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals. Oxfam America. Compelling stories.

Would You Approve This Campaign?

The Agitator

By signing up, one millennial could save as many as 50 lives. SOLUTION:  Turn to The Martin Agency , noted for, among other great work their.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

Their campaign benefits the USO, the charity that aids members of the military and their families and now celebrating its 70th anniversary.

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Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

The Go Red for Women campaign from the American Heart Association featuring the Red Dress pin, comes with a little card that the pin is mounted to.

My New Favorite Cause Marketing Campaign

Cause Related Marketing

Alden Keene Cause Marketing Database National 4-H Future Farmer's of America Campbell'sfamily had been city-folk for three.

You In? Mother’s Day Marketing

Getting Attention

Your people are already thinking about these topics and issues, so are far more likely to connect with your campaign than at other times.

Which Celeb To Pick for Your Cause Marketing Campaign?

Cause Related Marketing

Pop quiz: You have an enviably large promotional budget for your cause marketing campaign and you need a celebrity.

(Non Paper) Icon Campaign from OfficeMax

Cause Related Marketing

Yesterday in OfficeMax I saw a new kind of icon campaign, this one a continuation of their efforts to benefit classroom teachers in the United States.

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Feeding America’s Online Video Campaign

The Agitator

Here’s a description of the online video campaign being conducted by Feeding America in support of Hunger Action Month in September. The organization has created a high quality video platform that food banks around the country can easily customize and add to their own websites. P.S. Here’s a sample.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Cause Marketing During Trade Shows

Cause Related Marketing

Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Best Of The Best Fundraising Campaigns

The Agitator

From SOFII, aggregator of proven fundraising materials and insights, here is their list of the “23 all time great fundraising campaigns” Each comes with a link describing or illustrating the campaign. but the card drawing is there!]. That was in 1994 … hopefully things have improved! Have they?

A Clever Cause Marketing Campaign from Snickers and Feeding America

Cause Related Marketing

million meals to Feeding America, the nation’s leading hunger-relief charity. Here’s how it works: Snickers is donating the cost of 2.5

Finally, Cause Marketers Are Hearing Each Other

Cause Related Marketing

Witness this label effort called Child Hunger Ends Here from ConAgra Foods on behalf of Feeding America. million meals. Imagine that.

The World Series of Cause Marketing

Cause Related Marketing

Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Imagine if Chevy and MLB offered a ‘Roberto Clemente Fellowship’ to a few hundred young fans to spend three months or six months doing service in rural Latin America, where Clemente did so much humanitarian work.

The Post Wherein I Take Credit for a Campaign I Wasn’t Consulted On

Cause Related Marketing

Penney announced yesterday a campaign whereby they will ask customers to round-up their change to the nearest dollar and send the money to the retailer’s long-standing efforts on behalf of afterschool programs. The campaign is called ‘ Pennies From Heaven ’ and the goal is to generate 100 million pennies, or $1 million.

Angry Faux Cause Marketing from Snickers

Cause Related Marketing

Snickers, the candy bar brand from Mars Inc., is a prominent and generous supporter of the anti-hunger charity Feeding America. Feeding Americ

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits.

Is it Time for Share Our Strength to Rebrand?

Cause Related Marketing

It doesn’t actually send food anywhere… that’s what Feeding America is all about. billion. million. There’s the cuteness with the S.O.S

An Online Fundraising Campaign To Watch

The Agitator

Last year at this time I wrote a post about an online video campaign conducted by Volunteers of America Chesapeake, in the Baltimore/Washington area. Then simultaneously, I received an email alerting me to VOA Chesapeake’s online video campaign for this year. hours per viewer.  Within that, 7.2 Look To Its Past.

Firedog Across America

Cause Related Marketing

More is MoreThis ad for Firedog Across America ran in the local newspaper last month. Tags: Firedog Across America Determining donation amounts More is more

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Why fundraising is so important, at least until Campaign Finance Reform

Wild Woman Fundraising

In sum, he concluded, Democracy in America depends on bribery. This is why not much has been done about campaign finance reform.

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America.

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

Here are 5 tools and resources you should consider to help digitally boost your advocacy campaigns. 1.  Twibbon. Thunderclap. Phone2Action.

Cause Marketing from Dillards That Doesn't Quite Fit

Cause Related Marketing

There’s a QR code in the ad that leads to a video about Feeding America’s Give a Meal holiday campaign, so check off that cool tactical implementation.

Cause Marketing Patriots and Public Servants

Cause Related Marketing

Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

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Cause Marketing to the Fashionable Man

Cause Related Marketing

Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Unlike those hoary old name-a-brick fundraisers that have been a part of capital campaigns since time immemorial, the signed studs will almost certainly never be seen by the people who buy the home. That said, signing the structural steel that goes into buildings has a long history in America. Doing so was a matter of pride.

Staples Easy Button Campaign Benefiting Boys and Girls Clubs of America

Cause Related Marketing

had anything to do with Staples Easy Button campaign.If not, then at least Staples owes a debt of gratitude to Carol Cone because this campaign is a fine example of Cause Branding®.In Tags: Boys and Girls Club of America Cone Inc. Cause Branding® Made Easy Years ago Carolyn Cone and her eponymous Boston agency Cone, Inc.,

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

Certainly the campaign has its work cut out for it. Finally, it seems to me that this is more of persuasion problem than a marketing problem; a question of making a meme in parts of America a behavior in the Kenai. Catch and release is common among sport fisherman going after trout in the U.S. But it can’t often start the meme.

Adding a MacGuffin to Your Cause Marketing Effort

Cause Related Marketing

When I use the word I mean, what in your cause marketing campaign will make the target audience act? Alicia Keys John Huston Feeding America

No Kid Hungry online fundraising campaign focuses on donation impact

DonorDigital

All the photos used in the campaign were images of children touched by the work of No Kid Hungry. The email series was mobile-optimized.

Fundraising & Advocacy Campaigns In A Box

The Agitator

We’ve just added a remarkable widget to The Agitator Toolbox that strikes us as a dream come true for fundraisers and action campaigners in this age of mobile and video. Developed by Call2Action , the Spark widget is truly a campaign in a box. This month is Feeding America’s annual campaign, Hunger Action Month. Roger.

Piggyback On What’s Top Of Mind— 9 Valentine’s Victories

Getting Attention

My thoughts: Valentine’s Day fundraising campaigns rarely knock it out of the park, but they can bring in a respectable amount. Why try this?

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

Diet Coke’s support of The Heart Truth, a campaign developed by the National Institutes for Health, is largely one of raising awareness.

The Moral Authority of the IRS Has Been Diminished

Cause Related Marketing

Of necessity, the IRS must be non-partisan in its enforcement of America’s tax laws. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Years ago I read a book by a man who had been the public defender in the bad old days of Soviet Russia.

Kroger’s Giving Hope a Hand Campaign is Gaining Momentum

Cause Related Marketing

Kraft, of course, also does a prominent cause marketing effort on behalf of Feeding America). Ziploc also participates in Boxtops for Education!