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How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. Lack of Trust.

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Kivi's Nonprofit Communications Blog

Yesterday, May 3, was Give Local America Day. Kimbia is going to have hell to pay on this one, but I’ll leave the skewering to others.

The Heroes and Villains of the Give Local America Story #GiveDayLessons

Kivi's Nonprofit Communications Blog

” across America? The CEO will give up three months salary and pay it “to organizations that participated in Give Local America.”

How to Use a Notable Day to Spur Engagement, Action & List-Building(Case Study: Oxfam America)

Getting Attention

But Oxfam America Didn’t Stop There, They…. 1) Asked Supporters to Share Their Honorees and Experiences, and to Get Friends and Family Involved.

Who is volunteering in America?

Nonprofit Marketing Blog

The Corporation for National and Community Service shares this great data on volunteering. Can’t see it in this post? Go here.).

America’s New Mobile Majority

The Agitator

Nielsen refers to “America’s New Mobile Majority” reporting that 50.4% of US mobile subscribers now own smartphones.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Not to be snarky, but there are so many food shows what makes Deep Fried America different and a must watch. take a look at Diva Foodies !)

Ep193: Virgin America's 'Operation Chihuahua' Airlifts Dogs to Forever Homes

Selfish Giving

On the show, Megan, Abby and I discuss: Abby Lunardini, Virgin America. How Virgin America promoted #TinyDogsTinyFares to its customers.

Sexism in America! READ IT! KNOW IT! DO SOMETHING!

Wild Woman Fundraising

Barbara Berg wrote “Sexism in America&#. READ THIS BOOK. This is shocking. Subscribe to the comments for this post? Digg this! Tweet This!

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Corporate Support for National Parks: America's Best Idea

Selfish Giving

And since they are the largest generation in America, companies can't live without them. Photo via mkfeeney on Flickr. Changes with permission.

Give Local America: An opportunity to grow online

Nonprofit Marketing Blog

Give Local America is expected to be the largest online giving day ever held on a single platform. Want to find out more and get involved?

You In? Mother’s Day Marketing

Getting Attention

Oxfam America even extends the opportunity to May 18, in case Mother’s Day slackers miss the day of! Take It Forward. Honor your mother.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

Your wallet or handbag probably holds a similar variety of rewards cards. But is there a potential match between loyalty programs and cause marketing?

Cause Marketing During Trade Shows

Cause Related Marketing

Several cause marketers realized it was also a good time to do a little cause marketing to a densely populated and captive audience.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

Oxfam America. Oxfam America has a similar strategy to UNICEF. searched for “Mother’s Day nonprofit” and found some fantastic results.

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

Oxfam America. Oxfam America has a similar strategy to UNICEF. Compelling stories. Evocative of an emotional reaction. UNICEF USA.

If Crowdsourcing Fails, How Does Democracy Prevail?

SocialButterfly

Having recently joined the army of weekday commuters, I just finished listening to Arianna Huffington’s Third World America on audiobook.

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If Crowdsourcing Fails, How Does Democracy Prevail?

SocialButterfly

Having recently joined the army of weekday commuters, I just finished listening to Arianna Huffington’s Third World America on audiobook.

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400 Americans have more wealth than half of all Americans combined.

Wild Woman Fundraising

America Is NOT Broke. America is not broke. We reject anyone tells us America is broke and broken. The United States of America.

The Next America

The Agitator

I’ve barely cracked the binding on Paul Taylor’s new book, The Next America , and already I’m hugely impressed. BTW, if you’re about to mail a million prospect letters next week, or preparing to report to your CEO or Board on first quarter fundraising returns, you can file this post for later reference.

Finally, Cause Marketers Are Hearing Each Other

Cause Related Marketing

Witness this label effort called Child Hunger Ends Here from ConAgra Foods on behalf of Feeding America. million meals. Imagine that.

The World Series of Cause Marketing

Cause Related Marketing

Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Imagine if Chevy and MLB offered a ‘Roberto Clemente Fellowship’ to a few hundred young fans to spend three months or six months doing service in rural Latin America, where Clemente did so much humanitarian work.

Feeding America’s Online Video Campaign

The Agitator

Here’s a description of the online video campaign being conducted by Feeding America in support of Hunger Action Month in September. The organization has created a high quality video platform that food banks around the country can easily customize and add to their own websites. P.S. Here’s a sample.

Angry Faux Cause Marketing from Snickers

Cause Related Marketing

Snickers, the candy bar brand from Mars Inc., is a prominent and generous supporter of the anti-hunger charity Feeding America. Feeding Americ

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Image Creative Commons "Money" by Stuart Dootson). I’m so excited to share this interview with you! interviewed Jules Brown! REMEMBER!

Firedog Across America

Cause Related Marketing

More is MoreThis ad for Firedog Across America ran in the local newspaper last month. Tags: Firedog Across America Determining donation amounts More is more

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From Kosovo to America, This Causepreneur Wears His Heart on a Tee

Selfish Giving

This is a sponsored post for OneBillionShirts.or g. OBS OneBillionShirts.org is a proud sponsor of Selfishgiving.com and CauseTalk Radio.

A Clever Cause Marketing Campaign from Snickers and Feeding America

Cause Related Marketing

million meals to Feeding America, the nation’s leading hunger-relief charity. Here’s how it works: Snickers is donating the cost of 2.5

Is it Time for Share Our Strength to Rebrand?

Cause Related Marketing

It doesn’t actually send food anywhere… that’s what Feeding America is all about. billion. million. There’s the cuteness with the S.O.S

Repeat After Me, Cause Marketing is Co-Branding

Cause Related Marketing

The cover of FSI at the left, sponsored by the British-Dutch CPG company Unilever, features the cause Boy’s and Girls Clubs of America.

America’s Giving Challenge #2

A Small Change

America’s Giving Challenge is one of my favorite online fundraising competitions. America’s Giving Challenge is a 30-day competition, running until November 6th that allows causes to compete for cash awards by inspiring the most people to donate to their cause, regardless of the dollar amount.

Reflections on America's Giving Challenge

Fundraising 123

We're excited to share with you today the America's Giving Challenge Assessment and Reflection Report , authored by Beth Kanter and Allison Fine. The holiday season was in full swing. We didn’t have much lead time for traditional marketing. And at the time, an online philanthropic competition of this nature was relatively unprecedented.

Cause Marketing Patriots and Public Servants

Cause Related Marketing

Hoopes Vision Firedog Across America Pepsi Toyota Police Cause Marketing Firefighter Cause Marketing Military Cause Marketing Lowe'sTiming.

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4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

equals one meal secured by Feeding America on behalf of local food banks.” The full campaign lasts one year with a goal of raising $1 million.

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#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

According to the EcoMedia mission statement , “We’ve developed partnerships with cities across America, all of which have environmental projects in need of funding. ” ? The branding ? the EcoMedia Leaf ? EcoAd is not a certification program nor is the EcoAd logo a seal of approval from CBS/EcoMedia.

Cause Marketing from Dillards That Doesn't Quite Fit

Cause Related Marketing

There’s a QR code in the ad that leads to a video about Feeding America’s Give a Meal holiday campaign, so check off that cool tactical implementation.

One of 2016's top 25 Fundraising Experts

Fundraising Coach

I'm honored to find myself on the list of America's Top 25 Fundraising Experts. Specials

Cause Marketing to the Fashionable Man

Cause Related Marketing

The year is 1885 and the organization building the pedestal for the Statue of Liberty runs out of money. And, oh, what a list of sponsors!

America’s Families Speak Out

A. Fine Blog

Uncategorized America's Families Speak Out Marguerite Casey FoundationOur trainings focused on youth, but there was a range of ages.

Eat Your Heart Out, America!

The Agitator

Rapidata, the UK’s leading processor of direct-debit charitable and commercial transactions, has just released a massive study of monthly giving in the UK , with a special focus on 2008 to 2009 comparisons. To put this in context, 37% of donors in the UK are monthly givers, and such giving amounts to 31% of the giving total.