24 Articles match "Aging","Generation","Social Network"

The Latest from the Nonprofit Marketing Community

Tuesday, June 15, 2010
Generation-segmented target audience : The differences between the attitudes of the baby boomers, Generation X, and the Millennials will need to be juggled for a successful trade show, according to our interviews with members of the technical trade media and show organizers. They view trade shows as yet another platform to network.
 
Thursday, May 20, 2010
First, in light of some recent posts re Boomer giving (and some evidence that this is the “gloomiest&# generation), I note that donors aged 50+ are the least likely to increase their giving in the coming year (only 21% say they will give more, compared to 36% for the entire sample). Two items in particular struck me.
 
Sunday, May 16, 2010
Inherent in these goals are the need to discuss and arrive at a social consensus about what we mean by such terms as “quality,” ‘healthy,” and” disparities.” Rather, she offers another model of policy making that invokes metaphor-making and category-making in order to persuade other people to a particular policy choice. Ralston et al, 2010)?
 

The Best from the Nonprofit Marketing Community

Over the past decade there has been a dramatic shift in the emphasis of determinants of health and social behaviors from individuals to networks and communities. Developing interventions to address the network effects of sexual activity are only just beginning. The spread of obesity in a large social network over 32 years.
The media release from the Foundation notes the significant findings: There is a generation gap in how youth and adults view the value of online activity. Youth understand the social value of online activity and are generally highly motivated to participate. Most youth use the Internet socially, but other learning opportunities exist.
This set me to thinking what might have changed since the first 12 months to have generated such a boost in donations and what others might be able to learn from this success. Generation of awareness and engagement through a challenge/matching grant initiative. Provision of quality support and fundraising ideas for Causes users.
While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge , high dollar donor cultivation has not been prevalent. Forty-seven percent were aged 30-49, 40 percent were under the age of 30, and only 13 percent were 50 or older.
Of course a huge surge of support for "word of mouth" was generated by the arrival of social media tools and platforms, which seemed to significantly diminish the cost and logistical challenges of stimulating and spreading "buzz." In some cases, social networks themselves may be contributing to the decline in trust.
If you are trying to figure out Millennials (the 18-29 year old generation), here from Pew Research is the study you’ve been waiting for. Open to Change looks at Millennials across all dimensions — lifestyle, technology use, social and political attitudes — often including comparisons to older generations.
However, email’s effectiveness over time will become marginalized for consumer marketers as social interaction over the Internet shifts from email to social networks. This "email versus social networks" debate is raging in the commercial marketing world. Second, he isn’t panicking yet.
Here’s a fun account from MediaPost of the phenom of Boomers joining the world of online social networking. 34; The article notes that the number of Facebook members ages 55+ grew 194% in the last half of 2008 compared, for example, to only 21% growth for those ages 18-24. Your parents just joined Facebook.
A recent link I saw to the 2008 Cone Business in Social Media Study had some really interesting info about Social Media. According to the press release, "sixty percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interacts more than once per week."
This set me to thinking what might have changed since the first 12 months to have generated such a boost in donations and what others might be able to learn from this success. Generation of awareness and engagement through a challenge/matching grant initiative. Provision of quality support and fundraising ideas for Causes users.