Trending Sources

What a terrific advertisement!

iMarketSmart

The post What a terrific advertisement! Folks, it’s time to focus on where you’ll get the money to sustain your mission. Kudos!

Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

With three simple strategy points and a budget – even if it’s $50 a month — nonprofits can put Facebook advertising to work for them.

Recession Advertising Opportunity

Cause Related Marketing

The opportunity is in what’s called ‘space available advertising.’ And that may mean opportunity for your nonprofit. There’s a catch, of course.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. ” ? The branding ? the EcoMedia Leaf ?

Cause Marketing Advertising From Ben & Jerry's

Cause Related Marketing

The challenge of this kind of advertising is to deliver something as good as the cause (and the ice cream) without turning maudlin.

Facebook rolling out changes to its Advertising services

DonorDigital

At Donordigital, we manage Facebook Advertising projects for several of our clients. Ads – Voice of the organization. Custom Audiences.

Ads 4

Stop filling space!

iMarketSmart

Fundraisers can learn a lot from good advertising because it puts all the focus on the consumer (your donor). It was simple and powerful.

Do You Trust Advertising?

The Agitator

YouGov recently conducted a type of survey I see fairly often, looking at the question: Do consumers trust advertising? Well, honestly, do you?

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

Yes, Pinterest will soon be accepting and featuring advertisements on the site. It’s aspirational, not of-the-moment. Where Facebook has over 1.15

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Must. Somehow. Work Super Bowl Advertising and Cause Marketing Into This Headline

Cause Related Marketing

In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads. Never mind that very few of these experts have ever actually produced a Super Bowl ad, much less one that would pass muster with their equally critical peers! think it's worth considering.

How Nonprofits Advertise on Social Media

Non Profit Marketing 360

Advertising on social media sites is an opportunity that has not gotten much attention. Thanks to the large amounts of personal information that Facebook users cheerfully let fly into the atmosphere, Facebook advertising has astounding capabilities for pinpoint targeting of your audience. Now there are some guides for novices.

7 Steps to Motivating the Actions You Need (Case Study)

Getting Attention

The ads are abstract and high-styled, typical of high-end consumer advertising. Be concrete and specific. Make it easy. You’d never do it.

Chasm between knowledge and ignorance in marketing and advertising

iMarketSmart

The post Chasm between knowledge and ignorance in marketing and advertising appeared first on MarketSmart |. Fundraising Lead Generation Major Giving Planned Giving Advertising nonprofit marketingLessons learned include: 1. Personalize your marketing to your supporters. 2. Get trained in direct marketing and direct selling.

Cheap authenticity > chic advertising

ImpactMax

flickr/oddsock. Every week I volunteer at a local free store to sort through donated goods and put them on shelves and racks. The next day 500 “shoppers&# come through this very small space and get what they need. The place operates on a shoestring budget and relies heavily on volunteers. But I read every word. Some even invent recipes!)

First Advertising Tweets Go Out Today And Await Your Clickthrough

Non Profit Marketing 360

Indeed, Twitter stressed the fact that you can dismiss them with a click without dealing directly with the linked content of the advertisements. What he fears is that Twitter will soon give advertisers access to all accounts, meaning you could get deals from companies you have no interest in. Rather like TV, I would say.

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

The reason being that Google AdWords rewards advertisers who run more effective advertising campaigns with lower advertising costs (i.e.

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

Marketing is also not the same as advertising! Advertising is merely one of many promotional approaches that can be used.

Cause Marketing and National Television Advertising

Cause Related Marketing

Ads 2

Using Sponsorship and Cause Marketing in Lieu of Advertising

Cause Related Marketing

In the Great Recession some companies are turning to sponsorship, including cause marketing, instead of carpet bombing us with more ads.

#INTERVIEW: Mark Van Gurp, Osocio Blog – Showcases the Best Advertising & Marketing For Social Causes

Non Profit Marketing 360

Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes.

#HOWTO: Have A Film Screening As A Fundraising Opportunity

Non Profit Marketing 360

The request page ask for some information about you/your group and how you will advertise the event. How about sponsoring a film screening?

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

Is it a case of false advertising, or is Facebook still working out the kinks? for at least a $5 fee ? Promoting a post is dead simple.

Free Advertising for Your Nonprofit

A Small Change

As you’ve probably noticed this month I’ve been promoting a nonprofit, The Wellspring Foundation encouraging people to help a school in Rwanda. This has made me realize that we could all really benefit from showcasing the many different campaigns and nonprofits that we represent. The URL that you’d like me to use. The duration of your campaign.

Optimizing Facebook display advertising results through audience testing

DonorDigital

Online Advertising Social Media and Mobile facebook NPF has funded more than $172 million in care, research and support services.

If you can ask for likes on Facebook, you can ask for legacy gifts everywhere

iMarketSmart

It drives me a bit batty every time I see an organization put the following words on the bottom of their emails or advertisements:      “Like us on Facebook!” ” It drives me even crazier if I see the following on the bottom of their emails:      “Please consider the environment before printing this email.”

#Tech: QR Codes Offer Easy And Appealing Access To Your Nonprofit

Non Profit Marketing 360

QR Codes are, in fact, gateways to a wealth of e-information, and your organization should be using them too. What makes the QR Code useful? And

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Facebook Online Advertising Online Fundraising Online Fundraising Strategy Social Networking Bryan Miller digital fundraising trends

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How to Make a Stat Work in Marketing

Kivi's Nonprofit Communications Blog

Media Relations Messages and Tag Lines Storytelling advertising PSA statisticsThe Toni Braxton ad is from 2009. ” script.

Stats 33

Facebook Blocks the Stream

Social Media Bird Brain

advertising branding Facebook organic reach paid reach reach Small nonprofit social media marketing Via Schenectandy on Panoramio I touched on this subject in last week''s post, but now it''s time to look at it from the perspective of what it means to you.

Information alone does not change behaviour

Public Sector Marketing 2.0

I recently came across this interesting anti-smoking advertisement  (see video below) from the Thai Health Promotion Foundation.

Social Media or Advertising Campaigns?

Diva Marketing Blog

Are they new media advertising campaigns? 2010 Olympic Advertisers Tide Just Thoughts for a Friday the 13th afternoon. Over the past few years I've asked hundreds of people what they thought social media meant. Duncan Wardle's, VP Global PR for Disney, response was typical of most. - " Creating dialog with consumers.".      .

WOM 0

#SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding

Non Profit Marketing 360

But nonprofits should consider the development of advertising revenue and interface adjustments ? Should nonprofits worry? But local ones?

How to Get Your PSA on Hulu

Mission Minded

And you’ve probably noticed that many of the advertisements — particularly for older programs — are from nonprofit organizations. If you’re like us, you’re watching more and more television programming on the Internet via sites like Hulu, rather than traditional networks.

Space Available Cause Marketing on Packaging

Cause Related Marketing

Magazines and newspapers have long offered space-available ads to nonprofits. and if your ad is compelling. they might run your ad for free.

What to do if your web master won’t promote planned giving on your website…

iMarketSmart

Advertising marketing website awareness lead generation online marketingTry remarketing.  Newyorktimes.com. Huffingtonpost.com. ESPN.com.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

The other arena for best practices is targeted online advertising. NPM360: How did you get into this field? Is anybody really doing them well?

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

That can become criteria for advertising, even outside Facebook. MKC: What drew you to the marketing field? That’s where real marketing shines.

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

Building the Facebook network. Today we’re announcing a new way to navigate these connections and make them more useful. We’re calling it Graph Search.

Arts Marketing 101: The Decision to Advertise

Mission Paradox Blog

Me:  How much do you spend on advertising?   It sounds very hip and current to brag about how you don't spend money on advertising.    Doing stuff like mailing postcards, buying space on an email list or *gasp* placing some print advertising is old fashioned.  Client:  Nothing. Right?

Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. These days it’s par for the course.