Trending Sources

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

The post Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans appeared first on J Campbell Social Marketing.

Ads 135

Faux Cause Marketing Ad From Groupon Bombs on Super Bowl

Cause Related Marketing

Groupon produced a second ad with a save the whales theme and featuring Cuba Gooding Jr. Holy crap, what was Groupon thinking?!

Ads 61

Adding Value

A Small Change

Introducing yourself to a donor as the primary purpose of communication does not add value to their experience with the organization.

Ads 34

Why I Like This Ad

iMarketSmart

The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. 2. It does not include any legal jargon. 3. It does not remind the reader about death or the IRS. 4. It includes a benefit for the supporter. 5. It includes a call to action. 6. It includes a convenient way to respond. 7. Fundraising

Ads 41

Best U.S. Political Ad Of 2016

The Agitator

have been inundated with political ads of all kinds. Agitator readers in the U.S. An estimated $4.4 billion in TV spending alone. Up from $3.8

Cause Marketing Ad en Espanol, Almost

Cause Related Marketing

Purchases benefit Susan G. Komen for the Cure People en Espanol Ford Warriors in Pink People magazine

Ads 56

This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

Brand pages will now need to explore paying for ads in order to reach a good chunk of their Facebook fans. Why Facebook Ad Grants?

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

They offered their blueprint for Facebook Ad success. With Jillian Vorce at #AOC2014. If you couldn’t be there, I do pity you.

Ads 26

Getting NPO Logos Size Right in Cause Marketing Ads

Cause Related Marketing

No one, least of all me, blames a small company for adding one of its long time causes… Leave No Trace… to its existing advertising.

Ads 43

Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs

Selfish Giving

Nice Superbowl ad for rescue dogs. also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster.

Ep188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease

Selfish Giving

This isn't your typical hospital ad campaign! On the show, Megan, Lori and I discuss: Lori Davison, SickKids Foundation.

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

10)  Use Facebook Ads. To learn more about using Facebook Ads to promote your event, download John Haydon’s great webinar on this topic.

How to target your nonprofit ads in Facebook

Fundraising Coach

I was just checking in with Facebook, when an NTEN ad caught my eye. To target your nonprofit’s ads this well, simply go to [link].

5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage

J Campbell Social Marketing

Facebook Nonprofits Social Media Facebook Ads Facebook changes hashtags Mari Smith Organic Reach Trending Yes, really.). Why or why not?

I Added a Note to Subscribe and Guess What Happened?

iMarketSmart

Did you ever notice that recently I added a note at the bottom of each blog post? The post I Added a Note to Subscribe and Guess What Happened?

Space Available Ads

Cause Related Marketing

And that may mean opportunity for your nonprofit.I just got a renewal offer from Fast Company for a $5 subscription, for instance.

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

At left is a small ad that ran in the back of Golf Digest magazine in October 2009, Breast Cancer Awareness Month. The players. That’s funny!

This is What Nonprofits Need More Than a Facebook Donate Button

Getting Attention

Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition. Please join me in urging Facebook to introduce an ad grant program for nonprofits, so organizations like yours aren’t silenced by promoted posts. But there’s something you can do about it ! Sign this petition now.

Charities still losing more donor dollars than they’re adding

Nonprofit Marketing Blog

Charities are still losing more donor dollars than they’re adding, according to an AFP and Urban Institute study of over 2,000 nonprofits. For every $5.35 that organizations gained in gift dollars in 2010, $5.54 was lost through donor attrition, for an average net loss of -1.9 percent. Organizations raising $100,000 to $500,000 had a 2.3

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

The ad was ostensibly about saving trees. The art in the ad depicted a Christmas tree. FSI Faux Cause Marketing Ads Bad Cause Marketing

Adding QR Codes to Chili's Create-A-Pepper Effort Gives Campaign Added Dimensions

Cause Related Marketing

Chili’s, the restaurant chain, added a QR code to its Create-A-Pepper paper icon which engendered 291,000 scans in September 2011. Smart!

Is Responsive Design the Right Mobile Strategy for Your Nonprofit?

Getting Attention

Thanks to the bloggers at the Ad Council for sharing their expertise here. BostonGlobe.com and Alaska.org are good examples.

3 Cause-Related Superbowl Ads that Made My Spine Tingle

Selfish Giving

On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board. Why it made my spine tingle:  This ad had me at hello.

How To Check Out: Reading the magazine covers in the grocery line

Wild Woman Fundraising

And I started to do the same thing. And I wished there was something better for us to look at. When I’m at the coop, there is. Let me ask you.

Adding a Seal Campaign to Your Cause Marketing Repertoire

Cause Related Marketing

The Campbell's Healthy Request ad at left appeared in More magazine. ‘Seal’ campaigns defy easy categorization in cause marketing.

I'm No Fan of This Cause Marketing Ad Campaign

Cause Related Marketing

It’s an image ad campaign for the 17 (now 23) hotels that are part of the Mandarin Oriental Hotel Group. In it celebrities including I.M.

Asia 11

Your ad absolutely needs these two ingredients

Nonprofit Marketing Blog

He shares some thoughts on the two essential ingredients of good ads (creativity and emotion). While creativity cannot be defined or prescribed, creative ads tend to be enjoyable and involving, and different to other advertising. Rather, the successful ad triggers the emotion that is relevant for that brand and positioning.

4 Steps to Messaging that Connects: Register Now–2nd Free Webinar Added

Getting Attention

Register now to learn   – Seats Are Limited. The First Session Filled Up Almost Instantly & We Can’t Add Another. How to Stop Striking Flat Notes with Your Target Audiences and. Join the 16% of Nonprofits Whose Messages Resonate and Spur Action. Date: Wednesday, February 8, 2011. Time: 1:00-2:00PM EST/10:00-11:00PM PST. Register Now.

Adding a MacGuffin to Your Cause Marketing Effort

Cause Related Marketing

In short, a MacGuffin is a mechanical device that impels action. But I don’t use the term MacGuffin in such a fleeting way.

Advertising your nonprofit is not wasting money

Wild Woman Fundraising

Have people ever looked at you sideways because you wanted to advertise in 4 newspapers, on the buses, on a billboard, on the subway, in a street banner, and on the radio and tv too?

Faux Cause Marketing Ads

Cause Related Marketing

I’ve been training people to look for ads that feature cause marketing and. among other things. Except neither of them are.The.

Cannes Lions Winners Hold Lessons for Cause Marketers

Cause Related Marketing

Tags: Gatorade Cannes Lions Wieden + Kennedy Mad Men Replay Chiat Day LiveSTRONG Ad Council Lance Armstrong

10 public service ads that aim for humor

Nonprofit Marketing Blog

In honor of the Sunday funnies, here are 10 public service ads that seek to use humor to effect change, courtesy of the Huffington Post.

What Value Added Can Nonprofits Offer in This Economy to Current and Potential New Donors?

Seeking Grant Money Today

Many businesses are practicing "value added" which means the customer or in nonprofits' case, the donor, receives a bit more, than they used to, for giving what they have in the past. Nonprofits can use "value added" to retain donors and acquire new donors and then retain these new supporters, as well. It's worked! This is fine.

Nonprofit Ad Grabs Open-Minded Moment – Piggybacks on Father’s Day

Getting Attention

This ad from Futures Without Violence (FWV) was timed perfectly to capture audiences’ open-minded moment. Strategy

What You Don’t Know About Visual Marketing On Facebook

J Campbell Social Marketing

Some of Facebook’s most recent updates saw changes to the design of Facebook business pages and the recommended dimensions for event response ads.

Marketing to Kids, Circa 1988

Cause Related Marketing

Kids read GamePro to get screenshots, reviews, tips and the like, not read lame ads. And so to reach them they put an PSA in GamePro magazine.

Catty Faux Cause Marketing from Church and Dwight

Cause Related Marketing

Combining the dot-org extension with this ad that depicts insurrection suggests that there’s a real revolution underway.

Why I Like This Ad

iMarketSmart

The post Why I Like This Ad appeared first on MarketSmart. It’s simple and direct. 2. It does not include any legal jargon. 3. It does not remind the reader about death or the IRS. 4. It includes a benefit for the supporter. 5. It includes a call to action. 6. It includes a convenient way to respond. 7. Fundraising

Student Needs Help With Research on Cause-Related Marketing Ads

Cause Related Marketing

Tags: Stetson University Student Researcher Cause-Related Marketing Ads