Trending Sources

OMG Experiment to Connect & Activate (Dream Corps Case Study)

Getting Attention

I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. I am following closely, can’t wait to see how this evolves, and promise to report back along the way. P.P.S.

Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship.

Activating The Global Health Trifecta

SocialButterfly

Facebook has over 800 million active users and is translated in 70 languages. Image: PSI. Is foreign aid important to Americans? The U.S.

Activating The Global Health Trifecta

SocialButterfly

Facebook has over 800 million active users and is translated in 70 languages. Image: PSI. Is foreign aid important to Americans? The U.S.

Hashtag Activism #Fail

A. Fine Blog

There has been a lot of talk this year about #hashtag activism. The question is, therefore, what is the point of hashtag activism?

'SPAT' Can Keep Your Cause Marketing Activation Intact

Cause Related Marketing

It’s probably fair to say that more cause marketing campaigns are activated by social media and public relations than by advertising. So how do you activate your cause marketing story using social media and PR? How do you do activate your cause marketing using PR and social media? Remember the acronym SPAT. Why spat? Arresting.

Why you can’t have a huge, active community paying attention at all times

Nonprofit Marketing Blog

An active group of people. 3. I’m often asked, “How do we scale our dedicated fan base?” ” Here’s the challenge. A lot of organizations (both nonprofit and for-profit) start with a dedicated following. Then they try to grow their community bigger and bigger. The audience starts disengaging and dwindling.

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

Both earned and bought media represent ways for a sponsor to activate or promote their cause marketing relationships. Leading up to its Feb.

Pls tell me: How do you select your marketing activities? 1-minute survey

Getting Attention

Please take a minute right now (literally, this is a 1-2 question survey) to tell me how you select your marketing activities. Your answers will guide me to create the guidance you need to save time, money and anguish in that process. Please answer these 2 questions right now. Thanks, in advance, for your input. You’re the best!

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The Demise of Clicktivism and the Reboot of Activism

Wild Woman Fundraising

What is Activism? Activism is scary. It’s the pollution of activism with the logic of consumerism. What is Clicktivism?

Susan G. Komen for the Cure, Still an Active Cause Marketer

Cause Related Marketing

In the immediate aftermath of Susan G. So much for all that. Komen absorbs the blows from all these brickbats and more and keeps on growing. You bet.

Activating Cause Marketing on Packaging

Cause Related Marketing

POPAI Cause Marketing Activation cause marketing at retail Snack Pack Cause Marketing Packaging cause marketing tests cause marketing

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

Inspire – Activate – Experience. This inspiration leads to activation – donating to a fundraiser and/or becoming a fundraiser.

Remapping Food and Activity in Communities

Social Marketing and Social Change

Where do people find healthy foods and places to be physically active in their neighborhoods and communities? As someone who designs interventions for public health and social change, I would likely find more value in the maps people draw for us about food outlets and places to be physically active than the plotting of data on Rand McNally.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study ! Online giving increased 14% over 2012 totals.

Raise Supporters Not Support

A Small Change

think that it could be worth our while to expand this idea to include activism in a more general sense such as advocacy and community activism.

Activating Your Cause Marketing Via Old School Methods

Cause Related Marketing

You still need to reach customers and prospects where they are and that can mean activating cause marketing on packaging, signage, and yes, placemats.

Activating 20th Century Cause Marketing via 21st Century Social Media

Cause Related Marketing

Naked Juice Free-Standing Insert Social Media FSI Cause Marketing Activation Twitter Activation lump sum donations cause marketing

The Best of Social Marketing in 2016

Social Marketing and Social Change

Effective coverage fell to 62% within 3 months of the behavior change communications and demand creation activities stopping. Aaron et al.

The Images You Choose in Cause Marketing Activations

Cause Related Marketing

But a cause marketing activation in print requires literacy. The images are no less important in cause marketing activations online or on video.

Nonprofit Branding: Major Gift Activity – Stage Five

NonProfit Branding

Followers of the series should be getting used to the idea that Major Gift Activity need not be as foreboding or complex as the Nonprofit Gurus claim. Now, We’re introducing the basics of Major Gift Fundraising here, So far, no real damage has been done. Fundraising Uncategorized

Nonprofit Branding: Major Gift Activity – Stage Six

NonProfit Branding

Wonder why I stuck Clooney’s photo here? Read on… You’re at Stage Six now. You are focused on current small givers who have large potential. suggest you ignore the traditional process of cultivating these major gift prospect. Replace it with collaboration. Remember that Major Gift Fundraising is not about your popularity.

Wanted: A Theory of How to Activate Multiple Cause Marketing Campaigns

Cause Related Marketing

But when you activate these promotions should you aggregate them together, or spread them around? But is aggregating them the right approach?

From Slactivism to Activism

A. Fine Blog

It’s difficult to know from these data whether there is a polarity in these folks cause-related activities. Are you ready?

If Crowdsourcing Fails, How Does Democracy Prevail?

SocialButterfly

There’s been plenty of debate on the true value in crowdsourcing. Before you say crowdsourcing is so 2008, give me a second. hu8QDhNeNdQ.

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What activity metrics you should measure for effective long-term planned giving marketing

iMarketSmart

Here are the activities we recommend you measure for effective long-term planned giving marketing: 1- Lead generation and disclosures.

Cause Marketing Cooperative

Cause Related Marketing

There’s dozens of ways to activate cause marketing. Alden Keene Cause Marketing Database Public Relations Cause Marketing Activation ActivationBut the most common way… and frequently the least expensive… is with public relations. Get the details right and you’ll probably score some coverage. Granted there’s real risks involved.

Challenge: Can You Name Two Blogs That Get You To Think?

SocialButterfly

Sometimes, direct instruction is helpful. Like when learning how to cook or change a flat tire. This includes blogs.

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We’re Sorry Ben!

The Agitator

accountability communications Don''t Miss these Posts email marketing loyalty nonprofit management online activism online advocacy premium

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

Consider policies that include incentives and disincentives for specific dietary and physical activity behavior. What to benchmark to? Kit, B.K.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work. So what is the solution?

Meet Your Email Competition

The Agitator

accountability communications email marketing online activism online advocacy online fundraising premium And that’s just one retailer!

Hope is Rising

SocialButterfly

If we are afraid to respond--who will? To call these individuals unsung heroes--is an understatement. www.youtube.com/watch?v=3LGRAiWyu14.

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Cool Stats On Social Media Fundraising

The Agitator

communications media usage mobile advocacy online activism online fundraising online publishing research social networking premium Nonprofit Tech for Good recently proffered 14 “Must Know” stats about fundraising, social media and mobile technology. For every 1,000 fundraising emails sent a nonprofit raises $17. 4.

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Entrepreneurs: In Cause Marketing You’re the Pretty Girl

Cause Related Marketing

Lastly, a big part of what the nonprofit is going to ask you to do is to activate or promote the sponsorship. And you’re going to bear most of the cost for that activation. Co-Branding Sofia Vergara ActivationYesterday’s post hinted at a way nonprofits might identify entrepreneurs open to the idea of cause marketing.

Seniors Go Social, But Don’t Hyperventilate

The Agitator

But before you online fundraisers get all giddy and delirious out there, celebrating the coming convergence of seniors’ Boomers Don''t Miss these Posts email marketing media usage online activism online advocacy online fundraising pew internet project social networking premium That’s good news.

Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

Tis the season for email marketing. We can help. Visit our website to learn more. The world of online advocacy is becoming more complicated.

Active vs. Passive Cause Marketing

Selfish Giving

call this active cause marketing (ACM). While this approach won’t raise as much money as an active pinup program, it’s a hundred times better than most passive cause marketing programs I see. The ask happens when you’re checking out and and cashier says, “Would you like to donate a dollar to help ?&#.

Malcolm Gladwell Strikes Out on Activism

A. Fine Blog

The normally spot-on Malcolm Gladwell took a big swing and completely whiffed in ruminating about the activism this week in an article in The New Yorker entitled, ‘Small Change: Why the Revolution Will Not be Tweeted.&# York Malcolm Gladwell nancy scola The New Yorker

‘Cause Fatigue’ On Social Media?

The Agitator

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