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Three Essential Nonprofit Marketing Paths for 2011

Kivi's Nonprofit Communications Blog

The 2011 Nonprofit Communications Trends Report confirms that, as if there was any doubt. Be Your Own Media Mogul. Does this make sense to you?

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Your 2011 Guide to Nonprofit Marketing Wisdom

Getting Attention

It’s your input that makes it possible for me to cover what you need to know to increase your nonprofit’s marketing impact!

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The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me.

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The 2011 Nonprofit Communications Trend Report

Kivi's Nonprofit Communications Blog

The 2011 Nonprofit Communications Trends Report is officially available! Facebook beats Twitter, 79% to 34% as important to nonprofit marketers.

Your Most Valuable Marketing Lesson Learned in 2011?

Getting Attention

You’ll get a free copy when you share your biggest marketing lesson learned! Thanks so much!

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Will You Look Back With Me on 2011?

Wild Woman Fundraising

What’s the bottom line of 2011? The Biggest Idea of 2011: PARTNERSHIP!  . Bottom Line on 2011. What did you do in 2011?

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Your Baseline – 2011 Nonprofit Communications Trends Report

Getting Attention

Nancy: I was surprised to see Facebook ranked as a more important tool than print marketing/communications materials.

Friday Futures – Nonprofit Marketing Jobs – April 8, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. Five stars for this job [.]

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Friday Futures – Nonprofit Marketing Jobs – May 6, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

Social Media Is Not a Marketing Strategy

SocialButterfly

It does not replace a solid marketing approach or even a communications plan. An Opportunity for Social Marketers. There, I said it.

The Worst Cause Marketing of 2011

Cause Related Marketing

in 2011 thanks in part to our fascination with the pathology of crime. Yesterday's post, was my annual list of the best cause marketing of 2011.

Friday Futures – Nonprofit Marketing Jobs – May 20, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

Friday Futures – Nonprofit Marketing Jobs – May 13, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

How Strong Relationships Can Increase Fundraising Results in 2011

Fundraising 123

Finally, we want to share a very eye-opening statistic from the Network for Good and TrueSense Marketing Online Giving Study : Repeat giving by donors is 66.7% Access the recording to this webinar here:  How Strong Relationships Can Increase Fundraising Results in 2011. There are so many options for donors now!  . Create great content.

Social Media Is Not a Marketing Strategy

SocialButterfly

It does not replace a solid marketing approach or even a communications plan. An Opportunity for Social Marketers. There, I said it.

Friday Futures – Nonprofit Marketing Jobs – September 23, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities.

Cause Marketing During Trade Shows

Cause Related Marketing

Several cause marketers realized it was also a good time to do a little cause marketing to a densely populated and captive audience.

Christmas Cause Marketing on TV

Cause Related Marketing

And yet cheap as prices were back in 1992 do you think any sponsor would spring for even one national cause marketing ad on TV? 15, 2011.

Cause Marketing With Sex Appeal

Cause Related Marketing

The ad at the left is from the August 1, 2011 issue of Sports Illustrated magazine. Cause-Related Marketing does a world of good.

Friday Futures – Nonprofit Marketing Jobs – September 2, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. P.P.S. Please Share: Tweet.

Friday Futures – Nonprofit Marketing Jobs – June 10, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

June 28

Continuing Education for Cause Marketers

Cause Related Marketing

What do you do, as a cause marketer, to keep learning? The same hard drive holds many thousands of examples of cause marketing campaigns.

Friday Futures – Nonprofit Marketing Jobs – May 27, 2011

Getting Attention

Thanks for sharing your positive responses on the value of these nonprofit-marketing-specific job postings. People are reading, and applying!

Friday Futures – Nonprofit Marketing Jobs – April 22, 2011

Getting Attention

Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. People are reading!

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

But is there a potential match between loyalty programs and cause marketing? The sweepstakes ends 30 September, 2011.

Friday Futures – Nonprofit Marketing Jobs – Feb 11, 2011

Getting Attention

I’ve seen an incredible increase in nonprofit marketing help wanted in the last few months. Email her if you’d like to know more.

Feb 28

Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

Cause-Related Marketing does a world of good. Later this month Camelbak will expand the relationship with a Facebook effort.

'Checkout' This New Cause Marketing Study

Cause Related Marketing

Men seem to care less about transactional cause marketing than women. The Checkout published the results of three cause marketing questions.

Friday Futures – Nonprofit Marketing Jobs – December 9, 2011

Getting Attention

Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. and Catherine T.

Book Review of "Cause Marketing for Dummies" by Waters and MacDonald

Cause Related Marketing

Joe Waters and Joanna MacDonald both started their careers in cause marketing in the early 1990s, (as did I).

Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

just took a terrific, free, Common Knowledge webinar on the five big nonprofit communication trends for 2011. Marketing video blossoms.

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

So make the build happen with rigorously-monitored multi-channel marketing! This doesn’t mean you have to use every channel.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty.

Is Your Online Donation Page Ready for 2011?

Fundraising 123

Nonprofit marketing friends and fundraisers, now is a great time to get your online donate form fit for the year! This article originally appeared on Katya's Nonprofit Marketing blog. . Remember - it should…. Be as short as possible - ideally one page and a minimum of fields. Have one clear call to action on (Donate! Be easy to read.

Men and Cause Marketing

Cause Related Marketing

But men aren’t absent from the cause marketing equation. Cause marketing targeted to men is a topic of some interest to cause marketers.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Go figure.

Business to Business Cause Marketing

Cause Related Marketing

Generally cause marketing is targeted to consumers. The insert drops on Sunday, March 27, 2011. and Katherine B. Garff Foundation.

Twenty Questions Before Engaging in a Cause Marketing Effort

Cause Related Marketing

Suppose when you get into the office tomorrow, the boss comes in and says, “I think we need to look seriously at cause marketing. Mother Teresa Charles Keating Best Cause MarketingLook into it will you?”Getting Getting the right answers depends on asking the right questions. So where do you start?Let’s

What’s Exciting and Scary to Nonprofit Marketers

Kivi's Nonprofit Communications Blog

I’ve closed the 2011 Nonprofit Communications Trends Survey. Nonprofit Communications Trends 2011 marketing trendsGreat!

Friday Futures – Nonprofit Marketing Jobs – March 18, 2011

Getting Attention

Marketing is too often first to be slashed when budgets are cut. PPFA does a lot of interesting things social media wise. Just email me !

March 21