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The Best Cause Marketing of 2011

Cause Related Marketing

Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. hoku in March 2011, time is of the essence.

Best 92

Where to Go for Help with Facebook

Kivi's Nonprofit Communications Blog

Facebook changes the way it works so often that I can’t keep up. So while I will occasionally offer a webinar or two on Facebook basics, I’ve decided to partner with people who actually like keeping up with the changes and who are focused on helping nonprofits with social media:   John Haydon and CharityHowTo.

March 16

Habitat for Humanity fundraising campaign features March Madness

DonorDigital

This year, we added the March Madness college basketball tournament into the mix for Habitat for Humanity International.  Online Fundraising

Libya 11

Results of My Daily Blogging Experiment

Kivi's Nonprofit Communications Blog

On January 3, 2011, I started a daily blogging experiment — and by “daily&# I actually meant business daily, Monday – Friday.

Cause Marketing That Doesn’t Quite Come Together

Cause Related Marketing

The ad, from May 2011 issue of Lucky magazine, mentions a celebrity, but not the name, which is a waste. So far so good.

Telling Stories When You Help Indirectly

Kivi's Nonprofit Communications Blog

Several great questions have come in via Facebook about storytelling, including this one, which I hear just about every time I teach a storytelling workshop: How can I use stories if we are several steps removed from the people receiving the help? March 24: Telling Powerful Stories about Everyday People. Ask your partners to share.

Help 56

Micro-Engagement Goes Mainstream

Kivi's Nonprofit Communications Blog

For example, I love seeing a non-profit post a message on Facebook and seeing people comment very personal experiences and feelings in return.

Storytelling Q & A

Kivi's Nonprofit Communications Blog

I asked for your storytelling questions at the beginning of March on Facebook, and answered a few of them with these posts: Three Stories Every Nonprofit Should Tell. Telling Stories When You Help Indirectly. Storytelling: Behind the Scenes at One Warm Coat. They are also essential anywhere you need to make an emotional connection.

Mixed Links – No Joke, Good Stuff Here

Kivi's Nonprofit Communications Blog

Storytelling was also a hot topic in March. So here are some genuine links to good stuff for nonprofit communicators and fundraisers. Lights.

Link 31

Blogging from DC This Week

Kivi's Nonprofit Communications Blog

On Tuesday, I’m speaking three times (yes, three times) at the 2011 Nonprofit Summit in Frederick, Maryland, sponsored by the Ausherman Family Foundation.  I’m talking about Quick and Dirty Marketing Plans, Nonprofit Storytelling, and Positioning Your Nonprofit as an Expert Source. March 30: Storytelling for Fundraisers.

DC 20

Would You Like Monthly Nonprofit Writing Prompts?

Kivi's Nonprofit Communications Blog

Or what to put on your Facebook page? Chase’s List of Special Months for 2011 : Laundry list of all those “special&# months.

Fundraising QuickStart Program

Get Fully Funded

Week 2: Monday, March 7th. Week 3: Monday, March 14th. Week 4: Thursday, March 24. Week 5: Monday, March 28th. Sandy Rees.

Your Drive Thru Guide to Fundraising on Foursquare

Selfish Giving

This promotion runs through March 17th. point them to a whole series of posts I’ve written on the subject. No company or cause?

The Rabbit Hole and Community Engagement

Kivi's Nonprofit Communications Blog

Beth Ann Spiegel. Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc of Atlantic County.

Get Some Help Telling Your Nonprofit Stories

Kivi's Nonprofit Communications Blog

You can add your questions to our Facebook page or leave them in the comments on this post. March 30: Storytelling for Fundraisers.

March 14

The Post Wherein I Take Credit for a Campaign I Wasn’t Consulted On

Cause Related Marketing

There’s also a Facebook component, a ringtone, and promotions with Foursquare and Twitter. My post on March 25, 2008 was called, no kidding, ‘Pennies from Heaven.’ In it I reviewed several change round-up efforts, including one from Bank of America that wasn’t a cause marketing campaign, but instead an enforced savings effort.

Got a great nonprofit video? Submit it for the DoGooder Video awards

Fundraising Coach

Or watch this video: But you only have until March 2 to make your submission! (c) Marc A. Great reason to NOT fundraise with Facebook.

Stories For Relationship Building Too

The Agitator

Kimberly Haywood at the March of Dimes provided this impressive illustration … “I wanted to let you know the March of Dimes did something interesting for our Prematurity Awareness Month e-communications. Nice job Kimberly and March of Dimes … you deserve a raise! Here’s the sample email Kimberly sent me.

Hashtags for Every Day of the Week (Nonprofit Edition)

Kivi's Nonprofit Communications Blog

Some of them, like #ThrowbackThursday and #InspirationMonday, can even be used on Facebook. quick tips for using this tactic:  . Monday. monday.

Nonprofits and the 99%

Nonprofit Consultant Blog

Perhaps your organization can't officially march in a protest, but off the clock you certainly can as a citizen. Follow them on Twitter and Facebook , and learn what's happening in your area. By now I'm guessing that you have all heard about the Occupy Wall Street protests and the 99% movement. Invite a board member to come with you.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

CharityHowTo.com, one of our training partners, is also offering several free webinars on important topics like Facebook and Google Analytics.

At Last! A CRM System Designed For Retention

The Agitator

Every $100 gained in 2011 was offset by $100 in losses through gift attrition — a net gain of $0. Last year new donor retention was only 27%!

CRM 35

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting The Prostate Cancer Charity. Facebook bragging rights. Not all cause-branded merchandise sells. So what do you do with the leftover inventory? Not bad.

Putting a Face on #Occupy Wall Street

A. Fine Blog

Unsuccessful ones, the WTO protests and the huge immigration marches , don’t. think a lot of things about it (naturally!)

Choose your weapon

Mission Paradox Blog

  Social media - The use of places like Facebook and Twitter to build connections and communicate with the public. 3.    One of the important things to understand - and this is something we will cover during my live workshop in March - is that you can actively choose which marketing elements you want to be a strength.

Stories From Smaller Nonprofits: VolunteenNation

Diva Marketing Blog

After three years of success with her local organization, Simone and her brother launched  VolunTEEN Nation  in March 2012. Simon Bernstein.

Top Nonprofit Marketing Insights — 2010 NTC (Nonprofit Technology Conference)

Getting Attention

One small step to becoming a networked communicator: Ask your Facebook fans to post your message as their status update. Social Survey Results-only 3.5% of organizations have raised 10K or more on Facebook. P.S. I hope you can join me next year for #11NTC in Washington, DC, March 17-19, 2011. 10NTC). Marketing Strategy.

Top Nonprofit Marketing Insights -- 2010 NTC (Nonprofit Technology Conference)

Getting Attention

One small step to becoming a networked communicator: Ask your Facebook fans to post your message as their status update. Social Survey Results-only 3.5% of organizations have raised 10K or more on Facebook. P.S. I hope you can join me next year for #11NTC in Washington, DC, March 17-19, 2011. 10NTC). Marketing Strategy.