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The Best Cause Marketing of 2011

Cause Related Marketing

Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. hoku in March 2011, time is of the essence.

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What are you planning for? Fundraising Predictions for 2012

Wild Woman Fundraising

Fundraising Predictions 2012. Here are some highlights of the Atlas of Giving report for December 2011. 1. Really. The DOW is up.

Plan 43

4 Keys to Successful Fundraising in 2012

Get Fully Funded

As we look to a new year, it’s time to start thinking about what 2012 might hold for us. have several clients who have had their best years ever in 2010 and 2011. Here’s what I see vibrant nonprofits doing in 2012. Nonprofits that will raise big money in 2012 will take fundraising seriously.

4 Keys to Successful Fundraising in 2012

Get Fully Funded

As we look to a new year, it’s time to start thinking about what 2012 might hold for us. have several clients who have had their best years ever in 2010 and 2011. Here’s what I see vibrant nonprofits doing in 2012. Nonprofits that will raise big money in 2012 will take fundraising seriously.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

1.7 in 2011). If you’re interested in comparing 2012 vs. 2011, here’s the 2011 eNonprofit Benchmarks Study infographic.

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Your Most Valuable Marketing Lesson Learned in 2011?

Getting Attention

P.S. Get more peer guidance on strengthening your organization’s marketing impact with the free 2011 Guide to Nonprofit Marketing Wisdom.

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created  mobile websites and/or mobile apps. Why did I do this? We are at a crossroads. Key definitions. Key statistics.

Will You Look Back With Me on 2011?

Wild Woman Fundraising

What’s the bottom line of 2011? The Biggest Idea of 2011: PARTNERSHIP!  . Bottom Line on 2011. What did you do in 2011?

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Where and why people gave in 2011

Nonprofit Marketing Blog

To wrap up 2011, I wanted to share this nifty infographic from Network for Good’s partner, YourCause. So that’s the plan for 2012.

Reader Questions: How often should you communicate with your supporters?

Wild Woman Fundraising

originally appeared on Wild Woman Fundraising on September 10, 2012. wanted to share them with you. If you want numbers, I have numbers for you!

Freebies: 2012 Trends Report and Webinar

Kivi's Nonprofit Communications Blog

2012 Nonprofit Communications Trends Report and Free Webinar: Ten Changes to Make in 2012. What excites you about your work in 2012?

Download 2012 Trends Report; Free Webinar on 1/5

Kivi's Nonprofit Communications Blog

Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. These are the Big Six of nonprofit communications.

Where Marketing is Headed in 2012

Kivi's Nonprofit Communications Blog

Where Is Nonprofit Marketing Headed in 2012? Register to Receive a Copy of the 2012 Nonprofit Communications Trends Report (releasing to the mailing list next week). Register for the Free Webinar on January 5: Ten Changes to Make in 2012 (about 150 people registered so far). View more presentations from Kivi Leroux Miller.

The Best of Social Marketing in 2012

Social Marketing and Social Change

As the year closes, here is my list of the top 10 papers in social marketing in 2012. Nutrition Review , 2012; 70:571-93.  Full text.

Best 20

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

The percentage of online advocates also making an online donation grew from 6.4 % in 2010 to 11.9 % in 2011. The Blackbaud Index.

Stats 87

3 Free Guides to Nonprofit Communications Impact 2012

Getting Attention

One of wonderful things I find about that “white space,” is that it gives me time to vision, plan and dream. Get your reading guide now.

Guide 33

INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

INTERVIEW: Brock Warner, please tell me about the Canada originally appeared on Wild Woman Fundraising on June 6, 2012. Get on over here.

Hold the phone, we are all media companies now?

Wild Woman Fundraising

“Everyone is a Media Company, but no one is very good at it” -Tom Foremski circa 2011. ” -Tom Foremski circa 2012. originally appeared on Wild Woman Fundraising on June 1, 2012. “Everyone is a Media Company” -Tom Foremski circa 2010. “Okay, brilliant. Tom you are a genius.”

Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

The stresses of the times are dramatically affecting your organization’s relationships, and that’s likely to continue through 2012.

Rules 28

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

promised to share what happened when I gave online gifts to 20 national nonprofits at the end of 2011. Let me back up just a tad. Love it.

Donors 114

Let’s hear it for Asian Female Nonprofit Leaders!

Wild Woman Fundraising

Appointed by Oregon State Governor Kitzhaber in May 2011, Mari serves on the Oregon Commission for Asian and Pacific Islander Affairs (OCAPIA).

18 mood-killing words to banish in 2012

Nonprofit Marketing Blog

Stay away from these words when you describe your work to donors in 2012! 1. I just read the new book, 3D Philanthropy by Fraser Green. It’s a useful tour of the essentials of connecting with donors on three levels: head, heart and soul. It’s also a timely reminder of how we get in our own way as fundraisers. Capacity. 2. Support.

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What’s Exciting about 2012: A Sneak Peek

Kivi's Nonprofit Communications Blog

Here is an early peek at what nonprofit communicators say is exciting about 2012: New Websites. ” Real Plans in Place for the First Time.

Wonderful Response from the American Heart Association

Kivi's Nonprofit Communications Blog

Dear Kivi, A colleague of mine sent me your blog post called No Wonder Retention of Online Donors is So Bad from August 21, 2012.

Please Vote ‘Em Up: Communications Sessions @ NTC 2012 (NTEN Conference)

Getting Attention

Professional Development #2012 nten Say it in Pixels visual storytellingVoting closes Friday, September 23 so vote now please! Say it in Pixels: Visual Storytelling in the 21st centur y. Vote it up! Help, I’m Trapped in My Inbox and I Can’t Get Out. Vote it up! Content Creation Strategies to the Rescue. It’s concrete, and powerful.

4% Growth In Giving Forecast For 2012

The Agitator

For 2012 the Atlas forecasts continued growth in giving, but at a slower pace — 3.9% in 2012 compared with 7.5% in 2011.

The 10 Best Cause Marketing Posts of 2011

Selfish Giving

Here’s one last look back at 2011. Here are the top ten posts at  Selfishgiving.com  as ranked by  PostRank. know I do.

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More Cause Marketing Mashedup With Games in 2012

Cause Related Marketing

One trend I expect to see more of in 2012 is the mashup of cause marketing and video/computer games. In 2011, they did another relief effort on behalf the victims of the Japanese earthquake and tsunami. Certainly the market is huge. And it’s not just teens and preteens. The average game player is age 37.

Social Media Is Not a Marketing Strategy

SocialButterfly

2012′s”Word of the Year” might just be integration. There, I said it. Social media in and of itself is not a strategy (gasp).

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure , it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity. It won’t. No more.

Your Nonprofit is in Trouble. How? Read on.

Wild Woman Fundraising

Then in January 2012, from the NonprofitQuarterly: New Benefit Corps are a message to nonprofits ? Well, aside from the Great Depression 2.0,

Giving Up for 2011; Nonprofit Personality Still Pays Off Online

Nonprofit Marketing Blog

You can find more insights on giving in the 2011 (and Q4) update to The Network for Good Digital Giving Index. Guess what?

Last Chance to Have Your Say about 2012

Kivi's Nonprofit Communications Blog

What  excites you about 2012? What  scares you about 2012? How often do you plan to  send direct mail? Take the Survey Now. Great!

Social Media Is Not a Marketing Strategy

SocialButterfly

2012′s”Word of the Year” might just be integration. There, I said it. Social media in and of itself is not a strategy (gasp).

A long overdue call to action on cyber-bullying

Public Sector Marketing 2.0

touched upon this briefly in a blog post I wrote during the Vancouver Hockey Riot back in 2011. But that’s irrelevant anyway.

What’s Scary about 2012: A Sneak Peek

Kivi's Nonprofit Communications Blog

Now let’s take a quick look at what nonprofits find scary about 2012. Please add your perspective now! ). Take the Survey Now.

5 things to stop doing in 2012

Nonprofit Marketing Blog

The HBR Blog just had a great post from someone lucky enough to have taken a month-long vacation. Dorie Clark returned from the experience with a fresh perspective on how to spend time on what matters rather than soul-sucking activities. Here is a short version of her advice on what to avoid this year: 1. Responding Like a Trained Monkey.

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Bring back the Jester!

Public Sector Marketing 2.0

Since this will likely be my last post for 2011, I have decided to write it in the form of a wish for 2012; The Jester is due for a comeback.

Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

First off, here are the reports I’m referencing: 2012 Online Marketing Nonprofit Benchmark Index Study  (Convio). 2012 eNonprofit Benchmarks Study  (M+R and NTEN). 2012 Nonprofit Social Networking Benchmark Report  (NTEN, Common Knowledge and Blackbaud). Today we are going to tackle social media. Community Size.

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International Social Marketing Association: 2011 Review

Social Marketing and Social Change

In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management. To fully particpate in the activities of the iSMA in 2012, including voting privileges, you will need to be a member.