A new posting on the Blue Sky Collective blog claims that "Facebook Causes Continue to Show Little Promise as Fundraising Tool." Was that from current donors who gave through Facebook rather than their mail appeal? The cost of acquisition per donor is an important part of deciding whether or not the Facebook strategy is paying off. MORE >>

“If 2009 was the year of the "tweet", 2010 is the year of the "check-in", said Joe Waters, Director of Cause and Event Marketing at Boston Medical Center on this weeks Live Discussion over at the Chronicle of Philanthrop y. What was some of Rosenberg’s key tactics? It's a simple extension. Was it a success? Total flop? MORE >>

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. Passengers were asked to check in using their web-enabled device via Facebook Places during the month-long promotion. MORE >>

Lean Development Time Management detox digital digital detox email facebook lean nonprofit productivity productivity realtime web shut your face shut your facebook web 2.0How many hours per day do you spend online? How many minutes per day do you text? How much time do you spend looking at a blinking screen? Full of passion? [.]. MORE >>

I’ll share my three predictions for nonprofit marketing in 2010 with you in just a second, but here’s one prediction that I know for a fact will come true: I’ll keep referring you to Beth Kanter for all questions social media that are too difficult for me to answer. She will continue to reign supreme in 2010 and beyond. MORE >>