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The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. During 2010 I also profiled an effort from HUGO Element/HUGO Man fragrances.

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The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. That’s Facebook’s fault, not Southwest’s.

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

10 Ways to Make Your Online Press Room Perform for Your Nonprofit. Busted Nonprofit Brand: Anatomy of a Corporate Sponsorship Meltdown (Case Study).

Tips for Writing Facebook and Twitter Updates

Kivi's Nonprofit Communications Blog

But what else makes a good nonprofit Twitter or Facebook update? You know they have to be short. You want people to. DO Something.

Cause Marketing 201

Cause Related Marketing

This latest study confirms and. to a degree. builds on. Social Media Transparency

Facebook Giving: How one donor got recruited

Donor Power Blog

As social media increasingly becomes a part of the nonprofit marketers’ toolkit, many nonprofit fundraisers are wondering whether the big mama of all social networks— Facebook —is really worth the effort and investment from a fundraising perspective. Based on personal experience, I have to say yes. See them play in their new enclosure.

Cone Study to Local Nonprofits: Now is the Time for Cause Marketing

Selfish Giving

If you have time for a second, Facebook Places. I’ve written on both. Here are the reasons why. Americans want MORE cause marketing.

A Look Back at 2010

Wild Woman Fundraising

In April, 2010, I bit the bullet and launched my mailing list. 10 Thought Provoking Posts from 2010. Lessons Learned in 2010.

The Final Word on Year-End Fundraising: Five Things You Can Still Do to Boost Your December Income

Fundraising 123

First off, this isn’t the time to talk about list building or community building on Facebook.   It’s too late for that. It’s that time of year again. Feel like you are completely behind in your year-end appeals? Well, cheer up! However, you may be drowning in a sea of information and may not really know where to start. What makes you proud?

Donor relationships are like gardens…

Get Fully Funded

See the pictures at the chapter’s Facebook page. This was the topic of one of my presentations at the AFP Northern Arizona Education Day last week.  Here are some key points from this session: Donor relationships are like gardens.  They bear the most fruit when they are properly tended to.  Relationships build loyalty. 

Do you have a “super job”?

Wild Woman Fundraising

US productivity increased twice as fast in 2009 as it had in 2008, and twice as fast again in 2010: workforce down, output up, and voilá!

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Malcolm Gladwell misses the point

Public Sector Marketing 2.0

Citing social media evangelists who champion the role of social media in various recent social movements, Gladwell points out that there is an important distinction between true friendship and “weak ties,” such as those created on Facebook and Twitter. Here’s the scoop. million members. My Take. have three main reasons for this.

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Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

You may have seen Matt Damon, Water.org’s cofounder, telling David Letterman about the bottle during an appearance in December 2010.

7 simple steps to online fundraising

Get Fully Funded

Use your Facebook and Twitter accounts to encourage people to visit your website and sign up for your email newsletter.  Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. Collect email addresses at every opportunity. Ask every chance you get, both online and off. 

7 simple steps to online fundraising

Get Fully Funded

Use your Facebook and Twitter accounts to encourage people to visit your website and sign up for your email newsletter.  Lots of people have asked me how to raise money online and I get the sense that they think it’s something hard or mystical. Collect email addresses at every opportunity. Ask every chance you get, both online and off. 

Effective Use of LinkedIn

A Small Change

While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn. Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence. Jude Children’s Research Hospital. Start to Network. Market Your Page.

10 Donations. 3 Thank-Yous. 7 Failures to Communicate.

Kivi's Nonprofit Communications Blog

Network for Good processes payments for GuideStar , Facebook Causes , and many others. Today is February 18. The letter was sent on January 22.

Twitterific Cause Marketing

Cause Related Marketing

Ehren Foss Facebook David J. Austin-based HelpAttack! At the end of 30-days HelpAttack! tallies your Tweets and sends you a bill.

Social Media Creates Customer/Brand "Miracle" Partnerships

Diva Marketing Blog

If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or. and the sugar surge has just begun. The friendly store. together.

2010 Predictions: Number 1 is I’ll Keep Referring You to Beth

Kivi's Nonprofit Communications Blog

She will continue to reign supreme in 2010 and beyond. This is communications in 2010. Now on to my other predictions. 1.

Your Google Analytics Questions Answered!

Fundraising 123

If you typically direct traffic from eblasts or social media sites like Facebook and Twitter to your organization's blog, there are plug-ins you can easily add to your blog that will automatically detect smartphone browsers  and present a mobile-optimized version of the page. Q: Where can I get more information about using Google Anayltics?

Get the most out of Facebook

Fundraising Coach

John knows Facebook and he knows nonprofits. In this post, he shares some apps for using Facebook even more effectively!

Social Media Experts, Gurus, Consultants & Strategists

Public Sector Marketing 2.0

Common examples of flawed social media initiative B’s include: “to create a Facebook page&#. Here’s a brief history of the demand side for social media expertise : Back in late 2007, proactive organizations started frantically searching for someone to help them with all this social media “stuff&#. Guideline creation?

Your Three Words for 2010? Here Are Mine.

Kivi's Nonprofit Communications Blog

Here are my three words for 2010: ENOUGH. What are your three words for 2010? The first week of a new year is always one of my favorites.

How Can You Use SMS/Text Messages to Get Donations?

Wild Woman Fundraising

$37 Million given in January 2010. Share this on Facebook. Incredible. Unbelievable. How does Text Message fundraising work? Digg this!

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5 Tips For Increasing Traffic to Your Nonprofit’s Website

Fundraising 123

It's also what is grabbed when you post a link to Facebook.) I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way. They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily. I'm not advising creating garbage content.

13 tips on how NOT to get your annual report read

Wild Woman Fundraising

Share this on Facebook. Here are some helpful tips that I’ve gathered through the years on how NOT to create an annual report. 1.

This Blog’s Most-Read Post of 2010

Nonprofit Marketing Blog

As a way of marking the end of the 2010, I thought I’d share my most-read blog post of the year. Engagement opportunities - lots of them!

Social Media is not killing Email – so what’s your next excuse for not using Email as well as you could?

Giving in a Digital World

Tags: Email Facebook Online fundraising Social networking Twitter Bryan Miller nptech

The most useful social media tool I found in 2010

Wild Woman Fundraising

Thanks to Claire Sale of NetSquared’s challenge to come up with my favorite and most useful tool for social media for 2010! Digg this!

Government 2.0 Expo Debrief

Public Sector Marketing 2.0

Pharmville RX –Facebook game created for free by enthusiasts. I started to write this post in a cab as I was heading back from the Gov 2.0

Top Nonprofit Marketing Insights — 2010 NTC (Nonprofit Technology Conference)

Getting Attention

One small step to becoming a networked communicator: Ask your Facebook fans to post your message as their status update. Social Survey Results-only 3.5% of organizations have raised 10K or more on Facebook. I'm just back from NTEN's 10th Nonprofit Technology Conference (a.k.a. 10NTC). Marketing Strategy. It works! 

Top Nonprofit Marketing Insights -- 2010 NTC (Nonprofit Technology Conference)

Getting Attention

One small step to becoming a networked communicator: Ask your Facebook fans to post your message as their status update. Social Survey Results-only 3.5% of organizations have raised 10K or more on Facebook. I'm just back from NTEN's 10th Nonprofit Technology Conference (a.k.a. 10NTC). Marketing Strategy. What can your org give up?

Fish Where The Fish Are

The Agitator

Do you realize that if Facebook were a country it would be the third largest, behind only China and India? Currently, there are more than 100 million active users accessing Facebook through their mobile devices. Guess what happens 110 billion times a month in the US? No, not that – not even close. Not so fast.  Women, age 55 to 65.

8 Great Ways to Stay in Touch with Your Donors

A Small Change

Twitter, Facebook, LinkedIn, and other social networking sites can provide a vital space for two-way dialogue with your donors. Donor cultivation is part art, part science. Big gifts, small gifts, recurring gifts, bequests… they rarely just “happen.” Most are the result of an ongoing process of cultivation and dialogue. Mail Newsletters.

Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Leveraging a news item or holiday by connecting your org to its theme is a tried-and-true nonprofit media relations strategy that succeeds at little cost. See PETA case study ).

Connect with Current Events for Nonprofit Marketing Success -- Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues on the Progressive Exchange): The Media & Policy Center's " Growing Greener Schools " will air on PBS throughout Earth Day week (check local listings).  See PETA case study ). Sign it now. Thanks much! P. S.

The Power of Zilch: An interview with Nancy Lublin

Nonprofit Consultant Blog

wouldn't hire somebody with less than 500 facebook friends. Should all nonprofits be using social media (twitter, blogging, facebook, etc.)?

Why You Must Work with Network for Good and How to Follow Up with Donors

Kivi's Nonprofit Communications Blog

But if a donor wants to support your cause through Facebook Causes , Guidestar , CharityNavigator ,  Change.org , Capital One’s Giving Site (which I used for my experiment), or through Network for Good itself, then Network for Good is processing that donation for your donor and for you. Yesterday in “ 10 Donations. Thank-Yous.

Need Some Online Fundraising Ideas?

Kivi's Nonprofit Communications Blog

Facebook Causes). For example, in your profile box on your Facebook page and Twitter feed, include a link to your website.