Trending Sources

Breast Cancer Awareness Month is Over, Cue the Cause Marketing Backlash

Cause Related Marketing

Breast Cancer Awareness Month ended Oct. Adams issues three basic laments:1). Unlike in Canada the Pink Ribbon isn’t.

Oct 71

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Go figure. It was easy enough to explain.

Cone’s Latest Survey on Cause Marketing

Cause Related Marketing

National Breast Cancer Awarness Month FSI Transactional Cause Marketing Purina Cause Evolution Study

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

And this to a nation struggling with a wide-spread obesity problem, a key precursor to breast cancer. Your feedback by May 7 please! Thanks.

Komen’s Cause Marketing Program Isn’t “Finger-Lickin’ Good”

Selfish Giving

But KFC is hoping to raise over $8 million, the largest single donation to a breast cancer cause. really do. KFC has both. Chicken shit. Maybe.

Cause Marketing Breast Cancer Wear

Cause Related Marketing

Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear.

Is Breast Cancer Awareness Month No Longer Inviolable for Other Cause Marketers?

Cause Related Marketing

It’s National Breast Cancer Awareness Month. the 25th anniversary! Here are a handful of recent examples, all.

Mass Media Campaigns and Social Marketing

Social Marketing and Social Change

2010). I begin many talks on social marketing and social media with the 5% solution. mass media campaigns). Sources. Snyder, L.B.  2007). 

A Prostate Cancer Cause With Potential for Cause Marketing

Cause Related Marketing

In celebration of National Prostate Cancer Awareness Month, how about we all raise a pint or two for those who have both an X and a Y chromosome? Tags: Rick Lyke Pints for Prostates Prostate Cancer National Prostate Cancer Awareness Month Eric Mower and Associates American Baby Magazine

Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

Likewise I haven't counted multiple-element campaigns like the Red Dress program, Breast Cancer Awareness Month, Thanks and Giving from St.

And Now on Opposing Opinion on Breast Cancer Awareness Month

Cause Related Marketing

Jen Dinoia, who dealt with breast cancer in 2010, is no fan of Breast Cancer Awareness Month. Currently in the U.S., Even better?

Things to Do, People to Meet: November 2010 Event Listing

SocialButterfly

Lung Cancer Awareness Month. 2010 Election Day–Vote! Nov. 2, 2010, United States. Nov. 3, 2010, Lyon, France. Connecting Social Innovation 2010 (Hashtag  = # cosi10 ). 4-9, 2010, See Website for Details. Nov. 5, 2010, Washington D.C. 6-10, 2010, Denver, CO. 8-10, 2010, Washington D.C.

Nov 2

Greenwashing, Whitewashing, now PINKWASHING?

Wild Woman Fundraising

Who would want to eat yogurt and soup with cancer on it? One of my favorite authors, Barbara Ehrenreich , a breast cancer survivor and author of “Nickeled and Dimed, and most recently, “Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America,&# calls this phenomenon “ Welcome to Cancerland.&#.

Magnetic Cause Marketing in 3 Easy Steps

Selfish Giving

Fundraisers ask me all the time how they can have a successful cause marketing program, or build upon the one they have. They lean in. Do you?

Brand 17

2010 Taggies Awarded

The Agitator

Nancy Schwartz at Getting Attention has awarded the 2010 Taggies, her third annual effort to encourage nonprofits to think hard about communicating through your organizational taglines. Hirshberg Foundation for Pancreatic Cancer Research: Kids Can Cure Fun Run, LA Cancer Challenge. Bring Back the Roar! Youth Service America.

Cause Marketing to Real Men

Cause Related Marketing

Komen for the Cure Rocky Mountain Elk Foundation breast cancer Cone Inc. Prostate Cancer Sarah PalinCan you cause market to real men?

The Cause Marketing Genius of the Pink Ribbon

Cause Related Marketing

Komen for the Cure Yoplait National Breast Cancer Foundation American Cancer Society General Mills Breast Cancer Awareness Month Wednesday morning I had a cup of pink-topped Yoplait Strawberry-Mango yogurt for breakfast. When I mail in that top, along with the others we’ve collected, General Mills will make a $0.10

Add a BOGO to This Cause Marketing Promotion

Cause Related Marketing

Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. Not a bad ploy.

Pink Cause Marketing On the Cutting Edge

Cause Related Marketing

Komen for the Cure Breast Cancer Network of Strength Champion Transactional Cause Marketing KFC Cause marketing is pretty easy to understand.

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

#Fundraising: However Counted, Charitable Giving Rose Slightly in 2010

Non Profit Marketing 360

billion in 2010, a rise from $284.85 Happy Independence Day! First, MKCREATIVE wishes you a happy Independence Day. billion in 2009. ’&#.

Copy and Paste Cause Marketing

Cause Related Marketing

Like the look and feel of a webpage? Well copyright laws notwithstanding, nothing could be easier to steal. Susan G.

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

At left is a small ad that ran in the back of Golf Digest magazine in October 2009, Breast Cancer Awareness Month. The players. That’s funny!

Cause Marketing that Makes You Go Huh?

Cause Related Marketing

Tags: Atari One A Day Vitamin FSI Mindbloom Breast Cancer Research Foundation Cafe Press

One Downside of the Pink Ribbon

Cause Related Marketing

Tags: NFL NBC Nightly News Derrick Dockery National Breast Cancer Awarness Month Peter Alexander Open Source Cause-Related Marketing Chris Cooley American Cancer Society Washington Redskins

Dunk Tank

Fundraiser Ideas

For a video of a successful dunk tank fundraiser for cancer on the Ellen DeGeneres Show, see below: Related posts: 50-50 Raffle. A dunk tank is a remarkably easy fundraiser , particularly when it comes to school fundraising. For those who are unfamiliar, a dunk tank is a large tank of water with a plank or bench overtop for a person to sit.

Can This Headline Save Cause Marketing?

Cause Related Marketing

Komen for the Cure Angelina Jolie Red Campaign Cookies for Kids' Cancer John WayneAlden Keene Cause Marketing Database Susan G.

5 Reasons You Don’t Need to be a Cancer Cause to do Cause Marketing

Selfish Giving

The branding and fundraising rewards of cause marketing are not limited to cancer causes. Like the bumper sticks says “Cancer Sucks.&#.

Kids with cancer watch ironworkers spraypaint their names

The Biddery Blog

And, every day, the ironworkers paint the names onto I-beams and hoist them into place as they add floors to the new 14-story Yawkey Center for Cancer Care.

Cause Marketing Becomes ‘The Man’

Cause Related Marketing

Tuesday found me in a meeting with a new client. keep a digital portfolio of such information at the ready.“For For who?” he asked. Now my client is a.

Grants for Nonprofit or Institutional Two Year Breast Cancer Research On Reduction in Incidences Or Mortality Conducted Anywhere in the World

Seeking Grant Money Today

Deadline: June 25, 2010 (Pre-applications) Susan G. Komen for the Cure Invites Applications for Breast Cancer Research Grants Komen for the Cure is accepting proposals for two breast cancer research programs. Tags: RFP breast cancer grants the foundation center Grants will be awarded to a single principal investigator.

How to Start a Million-Dollar Social Enterpprise

Cause Related Marketing

Tags: Jackson Hole Huntsman Cancer Center Social Entrepreneurship Sun Valley Sotheby's Social Enterprise Jon M.

Let’s Get Rid of the Heresy in Cause Marketing

Selfish Giving

There’s nothing worse than supporting a cause and then reading “A portion of the proceeds from this products will support cancer research.&#

Promise Me

The Agitator

Sure, you can’t promise to cure cancer or end global warming in 90 days. Go ahead, make a commitment! That’s the advice of David Kravinchuk at the FLA Group, a Canadian fundraising consultancy. David argues that few donors these days give out of a sense of duty or obligation or blind trust, as older generations did.

Young Nonprofit Professionals Network! Interview with Meredith Maples

Wild Woman Fundraising

What’s your day job? I am currently working as the Manager for Learning & Development for the American Cancer Society. Straighten up!

'Checkout' This New Cause Marketing Study

Cause Related Marketing

Or when do you buy Yoplait yogurt and when do you buy Dannon yogurt, each of which generates funds for separate breast cancer charities?

Saving the World, One Tagline at a Time

Getting Attention

About 15 years ago I did some consulting for a regional office of the American Cancer Society , which raises money for cancer research and education.

The Future of Location-Based Cause Marketing Unfolds with CheckPoints

Selfish Giving

When you scan the product’s barcode, you get information on the product and breast cancer awareness. The  user base for LBS is still tiny.

Cause Marketing That Refuses to Crash and Burn

Cause Related Marketing

Komen for the Cure.The goal is to raise $56,000 for Komen.Here’s how it works: When you make a donation to Susan G.