The Best & Worst Local Cause Marketing Programs of 2010
DECEMBER 20, 2010
I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. Location: Atlanta, GA.
Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown
MAY 4, 2010
Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Thanks.
Cause Marketing Matchmaking Freebie
Cause Related Marketing
JULY 11, 2011
Your first thought might be that Ball, which is a national brand, may be too big for small effort in rural Kentucky. billion.
Busted Nonprofit brand
MAY 5, 2010
I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Tags: Don't Miss these Posts branding cause marketing charities communications nonprofit management nonprofits online activism social networking
Cause Marketing, Selfishness Drive Consumer Giving
APRIL 4, 2011
Savvy causes recognize the larger value of cause marketing is to reinforce and extend their brands, which will drive giving in other key areas.