| |  2010 + Branding + Kentucky | 5 articles |
| Page 1 of 1 | Previous | Next | SELFISH GIVING DECEMBER 20, 2010  The Best & Worst Local Cause Marketing Programs of 2010 I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. Location: Atlanta, GA. MORE >> | GETTING ATTENTION MAY 4, 2010  Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Thanks. MORE >> | RECENT POSTS JULY 11, 2011 | CAUSE RELATED MARKETING
Cause Marketing Matchmaking Freebie APRIL 4, 2011 | SELFISH GIVING
Cause Marketing, Selfishness Drive Consumer Giving DECEMBER 20, 2010 | SELFISH GIVING
The Best & Worst Local Cause Marketing Programs of 2010 MAY 5, 2010 | THE AGITATOR
Busted Nonprofit brand MAY 4, 2010 | GETTING ATTENTION
Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown | | | | |
| THE AGITATOR MAY 5, 2010 Busted Nonprofit brand I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Tags: Don't Miss these Posts branding cause marketing charities communications nonprofit management nonprofits online activism social networking MORE >> | CAUSE RELATED MARKETING JULY 11, 2011  Cause Marketing Matchmaking Freebie Your first thought might be that Ball, which is a national brand, may be too big for small effort in rural Kentucky. a pound. billion. MORE >> | SELFISH GIVING APRIL 4, 2011  Cause Marketing, Selfishness Drive Consumer Giving Savvy causes recognize the larger value of cause marketing is to reinforce and extend their brands, which will drive giving in other key areas. MORE >> | |
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