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| | SELFISH GIVING
DECEMBER 20, 2010 The Best & Worst Local Cause Marketing Programs of 2010
I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. Location: Atlanta, GA.
| | GETTING ATTENTION
MAY 4, 2010 Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown
Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Thanks.
JULY 11, 2011 | CAUSE RELATED MARKETING
Cause Marketing Matchmaking Freebie
APRIL 4, 2011 | SELFISH GIVING
Cause Marketing, Selfishness Drive Consumer Giving
DECEMBER 20, 2010 | SELFISH GIVING
The Best & Worst Local Cause Marketing Programs of 2010
MAY 5, 2010 | THE AGITATOR
Busted Nonprofit brand
MAY 4, 2010 | GETTING ATTENTION
Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown
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| | THE AGITATOR
MAY 5, 2010 Busted Nonprofit brand
I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Tags: Don't Miss these Posts branding cause marketing charities communications nonprofit management nonprofits online activism social networking
| | CAUSE RELATED MARKETING
JULY 11, 2011 Cause Marketing Matchmaking Freebie
Your first thought might be that Ball, which is a national brand, may be too big for small effort in rural Kentucky. a pound. billion.
| | SELFISH GIVING
APRIL 4, 2011 Cause Marketing, Selfishness Drive Consumer Giving
Savvy causes recognize the larger value of cause marketing is to reinforce and extend their brands, which will drive giving in other key areas.
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