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The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. Location: Atlanta, GA.

Busted Nonprofit Brand, Part II: Anatomy of a Corporate Sponsorship Meltdown

Getting Attention

Komen for the Cure’s® cause partnership with with Kentucky Fried Chicken (KFC), launched via a huge TV advertising campaign. Thanks.

Brand 49

Cause Marketing Matchmaking Freebie

Cause Related Marketing

Your first thought might be that Ball, which is a national brand, may be too big for small effort in rural Kentucky. billion.

Busted Nonprofit brand

The Agitator

I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Tags: Don't Miss these Posts branding cause marketing charities communications nonprofit management nonprofits online activism social networking

Cause Marketing, Selfishness Drive Consumer Giving

Selfish Giving

Savvy causes recognize the larger value of cause marketing is to reinforce and extend their brands, which will drive giving in other key areas.