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Exploiting the Faces of Need

Cause Related Marketing

Ten Things Your Home Page Must Have

Fundraising 123

Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.) Effectively. And, oh yes, quickly. Funny-we did, too.

DIY Cause Marketing Gone Horribly Wrong

Cause Related Marketing

when companies shouldn’t be allowed to do their own cause marketing.

Cause Marketing Advice to a Small E-tailer

Cause Related Marketing

LimeRicki.com sells modest swimwear that is meant to be cute and colorful without sacrificing comfort. called 'Gabby'.

Profile of Cause Marketing Veteran Joe Lake

Cause Related Marketing

How to Ask for Donations on Your Website

Fundraising 123

In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. When these newbies visit your website, what do they see? How do you introduce yourself (your organization)? Paragraphs of text laden with mission and vision statements? Any photos? Maybe an e-newsletter sign-up?

The Worst 11 Cause Marketing Campaigns of 2008

Cause Related Marketing

In every bad cause marketing campaigns, ads and research I’ve autopsied this year I’ve tried to find something to praise.

A 5-step quide to social media strategy for nonprofits

ImpactMax

flickr/luc legay. Many nonprofits have already dipped their toes into social media. They see others doing it and figure they should be doing it too.

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

Fundraising 123

Tis the season for email marketing. We can help. Visit our website to learn more. The best is yet to come! Inspire your donors. Learn. Fix problems. 5.

A Beginner's Guide to Online Fundraising & Marketing

Fundraising 123

Need more visitors to your nonprofit website? Does your donate button need more clicks? Want to make sense of social networks like Facebook? Join Network for Good's Jono Smith as he provides 10 tips for effective online fundraising and marketing -- even during this down economy.

My social media predictions for 2009

Public Sector Marketing 2.0

My prediction is 10 million users by the end of the 2009. How can it possibly be busy you ask? Time investment and dedication. There are now 4.5

Finally an updated 2009 video about the new media landscape

Public Sector Marketing 2.0

Videos 2009 4.0 No explanation necessary, just watch the video and enjoy. The original Did You Know 3.0 video can be watched here.

8 Tips to Strengthen Your Database to Help Build a Strong Donor Base

Fundraising 123

A Stronger Database = A Stronger Donor Base Whether you refer to your Access database of donor information as simply your ‘mailing list' or you have specialized development software for ‘constituent relationship management', the records you keep provide the lifeline between you and your donors. It is certainly an investment worth making.

Build 38

10 Marketing Realities Nonprofits Need to Accept to Succeed

Kivi's Nonprofit Communications Blog

So I decided to make the first chapter of the book a summary of these assumptions. Reality 1: Marketing is not a dirty word. Stop pretending otherwise.

Government obsession with newspaper coverage

Public Sector Marketing 2.0

I asked a senior government communications employee for their communications objectives the other day. When I asked them about their digital presence, they replied that they already have a website (which by the way, appeared on the 8th Google search result page for the most important key phrase relating to their initiative). So what?

A Sample Donor Appreciation Certificate

Fundraising 123

Pop quiz! Don't panic--you won't be graded on this.) What is the number one reason donors become "one-time" instead of "recurring"?

Cause Marketing Resolution for 2009

Cause Related Marketing

This post is endorsed by 'President Barack Obama,' 'Oprah Winfrey,' 'Hillary Clinton,' 'Coldplay' and other high-ranking search terms in Google.

10 Twitter Tips for Nonprofit Organizations

Fundraising 123

Newsweek said it best: "Suddenly, all the world is a-Twitter." " Simple and powerful, Twitter is a must for nonprofit organizations. created and manage a portal to nonprofits on Twitter @nonprofitorgs and based on my experience using site, I have crafted ten of my favorite Twitter Tips for beginners: 1. Authenticity before marketing.

My 2009 blessings

Get Fully Funded

I’m pausing today to reflect on 2009 and I realize how blessed I’ve been this year.  Many wonderful things have happened and many incredible people have come into my life.  I think there’s something very valuable in stopping regularly to count my blessings. Riding my horse in my first cattle roundup.  Such fun!!

Quick MARCOM 2009 Debrief

Public Sector Marketing 2.0

It has already been almost 3 weeks since MARCOM 2009 took place at the Pearson Convention Centre in Toronto. What is MARCOM 2009? Surely enough, the last 3 weeks have been so busy that I never got a chance to share my experience with you. Here’s a quick summary. Why did I attend? Brilliant marketing mind. Great closing keynote!

Climate Change - Who's Right Doesn't Matter (Blog Action Day 2009)

Social Media Bird Brain

Tags: global warming famine climate change WWF dogs and cats living together war Acting for Our Future blog action day 2009

The Procrastinator's Guide to Year-end Fundraising

Fundraising 123

Download the presentation slides and full "Procrastinator's Guide" below Related Documents! Is your nonprofit ready to ramp up your online fundraising this holiday season? Currently she works with the Monterey Bay Aquarium, Environmental Defense Fund, the International Rescue Committee, and Conservation International among others.

Guide 25

Guest post: 10 things to consider when designing your annual report

ImpactMax

Linda Henneman, ThinkDesign. Over the years, I’ve been in charge of developing a dozen annual reports for large foundations. For some of them, I was lucky enough to work with ThinkDesign Group. Their award winning work is known for its powerful interplay of text and design. Together, we’re creating pieces that are appropriate for the times.

2009 Nonprofit Technology Conference

Fundraising Coach

This is the time of year when all the nonprofit geeks gather at NTEN’s Nonprofit Technology Conference and when the rest of us who feel techincally savvy realize we’re probably just geek-wannabes. Even if you not in San Francisco, it’s very easy to keep up on what’s happening. Well they’re trying to. Try it.

2009 Social Media User Segments

Public Sector Marketing 2.0

Enter the Consumer Profile Tool (below), now with 2009 data, including Canadian statistics! Tags: Compliment Insight Presentation Statistics canadian consumer profile tool data 2009 forrester groundswell marketing segments slideshare social Social Media target audience technographics It’s pretty much self-explanatory.

Rhode Island Election Results 2009

Fundraising Breakthroughs

Vacationers will notice that the parties attend the rhode island election results 2009 or failure to attend the rhode island election results 2009 or failure to pay a percentage of that persons adjusted gross income over an entire calendar year. The Family Court because the rhode island election results 2009 be saying.

50 Resources for Getting the Most Out of Google Analytics

Fundraising 123

Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with intersting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.

Next Steps -- 2009 Nonprofit Tagline Awards

Getting Attention

Winners of the 2009 tagline awards will be announced in October. The updated 2009 Nonprofit Tagline Report , featuring 2009 winners and finalists, will be published in late fall 2009. . You're the heart of this program. Finalists will be announced in early September. Voting will remain open throughout September.

Who Likes Meetings?

A Small Change

I have talked a lot about meetings in my last couple posts. Why does everyone hate meetings? Too often not enough work has been done before the meeting so everyone sits around getting nothing done. think people dislike meetings because too often they take too much time. Start and end your meetings on time, even if everyone is not there.

3 Twitter habits that irritate me

Fundraising Coach

With all the blog posts I’ve done on Twitter for nonprofits , you know I’m having a blast with Twitter. I’m connecting with old friends and new ones. even used Twitter to rewrite a fundraising appeal! Twitter isn’t a popularity contest. Twitter isn’t about how many followers you have. Seek and follow interesting people.

Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

800 million people going to bed hungry every day). However, consider these stats: The total African mobile subscriber base is roughly 280.7 revolution. 

Why you need to focus on mobile right now

Public Sector Marketing 2.0

On November 5th, 2009 Telus released the iPhone, finally taking the Canadian network monopoly away from Rogers (i.e. I recently switched smartphones (now representing 50% of the worldwide cell phone market ) from RIM ’s Blackberry Storm to Apple’s iPhone 3GS. Why did I do it, and more importantly why should you care?

Rhode Island Census 2009

Fundraising Breakthroughs

Please note, that a good part of Rode Island is a beautiful state that has, in the rhode island census 2009 and respond to your child turning 18 and graduating high school. Your spouse suggests that you contact a Rhode Island real estate appreciates throughout the rhode island census 2009 to have fun. Island Census 2009 Rhode

Long overdue Podcamp Toronto 2009 debrief

Public Sector Marketing 2.0

This is more than enough to eat up all of my time.  My “blog about this&# list has accumulated over 60 items since my last post, however the #1 item I want to write about first is my great experience at Podcamp Toronto 2009. Sometimes a single item and/or contact can be extremely valuable to me. Monitoring 101: What did they do? Twemes.

Wanted: Powerful Nonprofit Taglines -- Enter 2009 Tagline Awards Today

Getting Attention

Your nonprofit could be a 2009 Getting Attention Nonprofit Tagline Award winner! Take 3 minutes now to enter today. More information here.

Sometimes you shouldn’t Ask for money

Get Fully Funded

If you are running a direct mail campaign and sending appeals to your current donors, you are likely sending several fundraising letters throughout the year asking for money. But did you know that you should also send a few mailings that don’t contain an Ask for a gift? The last thing you want is for your donors to stop opening mail from you!

Money 16

The First 100 Days of Your Nonprofit Marketing Job - Download the New E-Book

Kivi's Nonprofit Communications Blog

It’s a list of 100 tasks that you should try to complete within 100 days of starting your new job. Pacific). Review the Upcoming Schedule Now.

Fundraising Ideas for the last week of 2009

Get Fully Funded

Right now, you need to get busy making the most of the last few days of 2009! It’s the last Monday and last week of the year.  What will you do to make them count? You could. Call a donor or two to say ‘thank you.’ ’ Visit with a donor to let them know how their support has made a difference this year.

Last Day to Enter 2009 Tagline Awards -- Deadline Midnight Tonight

Getting Attention

Your nonprofit could be a 2009 Getting Attention Nonprofit Tagline Award winner! All taglines entered will be integrated into the Getting Attention Nonprofit tagline database (and the updated 2009 tagline report). Take 3 minutes now to enter today. More information here. thank you for your interest, and for spreading the word.

Blogs to Subscribe to in 2009

Social Media Bird Brain