| |  2005 + Campaign + Marketing | 46 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING AND SOCIAL CHANGE MARCH 25, 2013  Designing Community Campaigns For Weight Loss believe that these community and state efforts need better marketing of weight management. meet the demand the campaign is generating ). MORE >> | CAUSE RELATED MARKETING MARCH 4, 2011  Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns I'm going to list four campaigns not because there are only four, but because any more than that would make this post unwieldy. The fourth. MORE >> | RECENT POSTS APRIL 6, 2013 | DON AKCHIN BLOG
Trickle-Down Lives On at Nonprofits MARCH 25, 2013 | SOCIAL MARKETING AND SOCIAL CHANGE
Designing Community Campaigns For Weight Loss MARCH 18, 2013 | CAUSE RELATED MARKETING
Using BOGO Cause Marketing to Sell Razor's OCTOBER 17, 2012 | SOCIAL MARKETING AND SOCIAL CHANGE
Creating Personas for Priority Groups of Social Marketing Programs OCTOBER 12, 2012 | CAUSE RELATED MARKETING
Pink Ribbon Cause Marketing Doing Its Job Again OCTOBER 8, 2012 | SOCIAL MARKETING AND SOCIAL CHANGE
Segmentation to Address Racial and Health Inequalites | | | | |
| NON PROFIT MARKETING 360 MARCH 15, 2012  #INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. Pay it. MORE >> | KIVI'S NONPROFIT COMMUNICATIONS BLOG AUGUST 7, 2009  10 Marketing Realities Nonprofits Need to Accept to Succeed Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word. Agree? MORE >> | NON PROFIT MARKETING 360 FEBRUARY 6, 2012  #PHILANTHROPY: What Might Inspire People To Give To Your Charity? The year’s fundraising drives are laid out before you and your colleagues. The prospects can look intimidating. How to open up that spigot? MORE >> | CAUSE RELATED MARKETING JULY 27, 2012  Cause Marketing and 'Nature Deficit Disorder' This is cause marketing, but it’s largely non-transactional. Typically there’s just not much nutrition in pledge campaigns. MORE >> | | | | | | | |
| -
CAUSE RELATED MARKETING | FRIDAY, OCTOBER 12, 2012  Pink Ribbon Cause Marketing Doing Its Job Again
Block-Zenna was diagnosed with TNBC in 2005 and died 2½ years later from the disease. This cause marketing effort, therefore, did one-half its job; it raised awareness. Cause-Related Marketing does a world of good. Breast cancer is heterogeneous, not homogeneous. Consequently, most successful treatments target these receptors. MORE >> -
CAUSE RELATED MARKETING | WEDNESDAY, FEBRUARY 23, 2011  Book Review: “The Facebook Marketing Book”
I joined LinkedIn way back in 2005. And that’s a problem for a marketer, because Facebook is close to being a marketer’s… and a cause marketer’s… dream. The Facebook Marketing Book is arranged almost as picture book with long captions. started this blog in October 2006. joined Facebook pretty early, too. MORE >> -
CAUSE RELATED MARKETING | MONDAY, MARCH 18, 2013 Using BOGO Cause Marketing to Sell Razor's
A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach. The razor blade business model is why Proctor and Gamble paid $57 billion for Gillette back in 2005. Well, one way is with cause marketing and BOGO. We’ve reached the “ end of men ,” as Harry’s marketers seem to have realized. MORE >> -
DIVA MARKETING BLOG | MONDAY, MAY 31, 2010  Social Media - Kaleidoscope Marketing
When most people begin to explore social media they usually start from the perception that social media is another marketing channel. What exactly is a marketing channel? The Product Marketing Handbook by Rick Chapman offers a simpler explanation. For many marketers that translates to a creating a "campaign." MORE >> -
CAUSE RELATED MARKETING | TUESDAY, JUNE 21, 2011  Space Available Cause Marketing on Packaging
This bottom panel of this box of house brand facial tissue box from Walmart features what amounts to space available cause marketing on package, something many other sponsors could also do. The copyright says 2005, although I doubt this box is that old. Cause-Related Marketing does a world of good. and if your ad is compelling. MORE >>
- Creating Personas for Priority Groups of Social Marketing Programs SOCIAL MARKETING AND SOCIAL CHANGE | WEDNESDAY, OCTOBER 17, 2012
- #INTERVIEW: Mark Van Gurp, Osocio Blog – Showcases the Best Advertising & Marketing For Social Causes NON PROFIT MARKETING 360 | WEDNESDAY, APRIL 18, 2012
- #Tech: Apple’s Reputation Gets Pulped – Deservedly So? NON PROFIT MARKETING 360 | FRIDAY, JANUARY 27, 2012
- #Communications: Postal Rates Raised Last Week – Not For Nonprofits NON PROFIT MARKETING 360 | THURSDAY, JANUARY 26, 2012
- Trickle-Down Lives On at Nonprofits DON AKCHIN BLOG | SATURDAY, APRIL 6, 2013
- #Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing NON PROFIT MARKETING 360 | WEDNESDAY, OCTOBER 26, 2011
- 5 Holiday Cause Promotions that Top My Christmas List SELFISH GIVING | TUESDAY, DECEMBER 13, 2011
- #Fundraising: Online/Mobile Donations Still Need The Personal Touch NON PROFIT MARKETING 360 | THURSDAY, OCTOBER 6, 2011
- 8 “Pinktober” Promotions that Deserve a Ribbon SELFISH GIVING | TUESDAY, OCTOBER 18, 2011
- Just What is Corporate Social Responsibility? CAUSE RELATED MARKETING | FRIDAY, APRIL 22, 2011
- What Fall Means to Me: Cause Marketing & iParty SELFISH GIVING | FRIDAY, SEPTEMBER 24, 2010
- Moving On SELFISH GIVING | TUESDAY, MAY 10, 2011
- Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause FUNDRAISING 123 | TUESDAY, MARCH 16, 2010
- The Procrastinator's Guide to Year-end Fundraising FUNDRAISING 123 | WEDNESDAY, DECEMBER 2, 2009
- #ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate NON PROFIT MARKETING 360 | TUESDAY, APRIL 10, 2012
- Funding Your Startup or New Charity CAUSE RELATED MARKETING | MONDAY, MAY 16, 2011
- Responding to Outside Magazine's Article on Livestrong.org CAUSE RELATED MARKETING | FRIDAY, JANUARY 27, 2012
- Abstractions Make Your Nonprofit Tagline Pointless GETTING ATTENTION | TUESDAY, JULY 13, 2010
- Segmentation to Address Racial and Health Inequalites SOCIAL MARKETING AND SOCIAL CHANGE | MONDAY, OCTOBER 8, 2012
- New Balance’s Boston Marathon Ambush Lacks Cause SELFISH GIVING | TUESDAY, APRIL 6, 2010
- What Should Nonprofit Leaders Expect from the Development Officer? GET FULLY FUNDED | WEDNESDAY, JANUARY 13, 2010
- Your Website Doesn't Matter (If Know One Goes There!) MARKETING FOR NONPROFITS | THURSDAY, MAY 5, 2011
- Creating a Fundraising Strategy: What Do You Need to Consider? FUNDRAISER IDEAS | MONDAY, JULY 11, 2011
- Interview with Ed Garsten: Chrysler's Twitter Storm Back-story DIVA MARKETING BLOG | WEDNESDAY, MARCH 16, 2011
- 5 Steps to Finding the Ideal Email Service Provider FUNDRAISING 123 | WEDNESDAY, SEPTEMBER 15, 2010
- Multichannel Fundraising: Magic or Myth? MARKETING FOR NONPROFITS | TUESDAY, JUNE 14, 2011
- The Challenge of Health Communication Research for Health Policy SOCIAL MARKETING AND SOCIAL CHANGE | SUNDAY, MAY 16, 2010
- Senior Fundraiser On The Planet THE AGITATOR | WEDNESDAY, JULY 13, 2011
- Bloggers Flash Back to 2006 and Flash Forward to 2009 DIVA MARKETING BLOG | THURSDAY, JANUARY 1, 2009
- #Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing NON PROFIT MARKETING 360 | TUESDAY, OCTOBER 25, 2011
- #Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing NON PROFIT MARKETING 360 | TUESDAY, OCTOBER 25, 2011
- Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause FUNDRAISING 123 | TUESDAY, MARCH 16, 2010
- Atlanta Women In Social Media Marketing_2 DIVA MARKETING BLOG | TUESDAY, JUNE 2, 2009
- What Matters? A Rock Star, (Red), Consumerism, Or Fundraising? SEEKING GRANT MONEY TODAY | MONDAY, NOVEMBER 5, 2007
- Friday Fun: For the Heart, Head & Soul DIVA MARKETING BLOG | FRIDAY, FEBRUARY 27, 2009
| |
