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Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

I'm going to list four campaigns not because there are only four, but because any more than that would make this post unwieldy. The fourth.

Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

believe that these community and state efforts need better marketing of weight management. meet the demand the campaign is generating ).

Book Review: “The Facebook Marketing Book”

Cause Related Marketing

I joined LinkedIn way back in 2005. The Facebook Marketing Book is arranged almost as picture book with long captions.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

A new e-tail website called Harrys.com launched last week with a BOGO cause marketing approach. The razor blade business model is why Proctor and Gamble paid $57 billion for Gillette back in 2005. We’ve reached the “ end of men ,” as Harry’s marketers seem to have realized. Cause-Related Marketing does a world of good.

Space Available Cause Marketing on Packaging

Cause Related Marketing

The copyright says 2005, although I doubt this box is that old. Cause-Related Marketing does a world of good. This one’s 8.75 inches x 4.75

Cause Marketing and 'Nature Deficit Disorder'

Cause Related Marketing

This is cause marketing, but it’s largely non-transactional. Typically there’s just not much nutrition in pledge campaigns.

Pink Ribbon Cause Marketing Doing Its Job Again

Cause Related Marketing

Block-Zenna was diagnosed with TNBC in 2005 and died 2½ years later from the disease. Cause-Related Marketing does a world of good.

Responding to Outside Magazine's Article on Livestrong.org

Cause Related Marketing

Livestrong began phasing out of hard science research funding in 2005 because the charity and its board didn’t feel like it could make a big enough dent in cancer research. And so the goodly chunk of money that Livestrong pumps into branding and marketing pumps up Lance Armstrong. Pallotta says, in effect, that marketing works.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

In choosing ribbon-worthy “pinktober” campaigns we began with two standards to guide our selections. million. Komen for the Cure.

The Procrastinator's Guide to Year-end Fundraising

Fundraising 123

With some quick tweaks to your website, as well as incorporating marketing and communications best practices, you will have all the tools you need to to take advantage of the season. Mark took up scuba diving in 2005, and it's hard to get him off the subject. Eric Rardin (our host!

Guide 25

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. It has grown a lot.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. It has grown a lot.

#INTERVIEW: Mark Van Gurp, Osocio Blog – Showcases the Best Advertising & Marketing For Social Causes

Non Profit Marketing 360

Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. Pay it.

#Fundraising: Online/Mobile Donations Still Need The Personal Touch

Non Profit Marketing 360

Stanford University commencement address in 2005. Apple's online memorial. He helped build a great computing tool.

#PHILANTHROPY: What Might Inspire People To Give To Your Charity?

Non Profit Marketing 360

The year’s fundraising drives are laid out before you and your colleagues. The prospects can look intimidating. How to open up that spigot?

Moving On

Selfish Giving

Most of my experiences are chronicled under the category Cause Marketer’s Journal on the right sidebar. Cause Marketer's Journal

#Communications: Postal Rates Raised Last Week – Not For Nonprofits

Non Profit Marketing 360

billion range in 2005 to one that has laid off thousands of works, closed numerous branches, and still needs to raise postal rates in an effort just to stay open. So The United States Postal Service has been struggling financially for the last few years. Bush’s policy meant the service went from profits in the $1.4

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

Macy’s ‘Believe’ Campaign to Benefit the Make-A-Wish Foundation. Take a good look at this QR code campaign. Awesome.

Your Website Doesn't Matter (If Know One Goes There!)

Marketing for Nonprofits

Thus, a key challenge for nonprofits it to MARKET their websites so that more people show up, get engaged, and GIVE online. Cheers! Shocked?

“What, me, ask for a raise?” An interview with Marc Pitman

Wild Woman Fundraising

In 2003, I moved back to Maine. I’d had six capital campaigns under my belt at that time. Because it was a buyer’s market. Welcome.

Band 52

Social Media - Kaleidoscope Marketing

Diva Marketing Blog

When most people begin to explore social media they usually start from the perception that social media is another marketing channel.

Interview with Ed Garsten: Chrysler's Twitter Storm Back-story

Diva Marketing Blog

asked my friend, Ed, yes, we are pals, if he would take the opportunity to tell us the back-story on Diva Marketing. Toby/Diva Marketing : Hmm.

#Tech: Apple’s Reputation Gets Pulped – Deservedly So?

Non Profit Marketing 360

Apple was one of the first companies to impose annual ‘audits’ of suppliers’ working conditions and practices (since 2005). Tweets often move faster than facts. True, the Apple web store was down for a bit yesterday, but when it came back up, no new iPad or iPhone 5. For which Apple is taking most of the heat. Is that fair?

Segmentation to Address Racial and Health Inequalites

Social Marketing and Social Change

"The use of segmentation to identify specific groups of people has become a well-known tactic of many commercial marketers. 2005). 2010).

What Should Nonprofit Leaders Expect from the Development Officer?

Get Fully Funded

Often a PR or marketing person comes next, and then one day the organization grows to maturity and says it itself, we need more money to expand program, move to a larger facility, hire more program people, or whatever. Today’s post is provided by Lynda Lysakowski, ACFRE, President of Capital Venture. The result? Linda Lysakowski, ACFRE.

Funding Your Startup or New Charity

Cause Related Marketing

IRS figures show that 16 percent of nonprofit charities that filed a 990 tax return in 2000, didn’t file one in 2005. So that’s $75,000. Komen

What Fall Means to Me: Cause Marketing & iParty

Selfish Giving

Our fall cause marketing pinup program is one of our most successful because it involves one our best partners, iParty. We included a QR code.

Creating a Fundraising Strategy: What Do You Need to Consider?

Fundraiser Ideas

In 2005, noted Harvard Business Review columnists W. Chan Kim and Renee Mauborgne published a book entitled Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. As someone looking to fundraise, there are many options available at your disposal. Blue Ocean Strategies.

#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

Too little too late? positively or negatively ? probably don’t need to see a sequel to be re-convinced. It’s about the oppressed. at the least ? the

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. This special Nonprofit 911 call identifies more guiding principles like these and focuses on takeway lessons for marketing , fundraising and public engagement.

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

People are not rational beings, but the patterns of irrationality are consistent, and understanding them is key to effective marketing and fundraising. This special Nonprofit 911 call identifies more guiding principles like these and focuses on takeway lessons for marketing , fundraising and public engagement.

Multichannel Fundraising: Magic or Myth?

Marketing for Nonprofits

Speakers: Allison Van Diest, Internet Solutions Architect, Blackbaud Allison has been a marketing professional for more than a decade. Cheers!

What Matters? A Rock Star, (Red), Consumerism, Or Fundraising?

Seeking Grant Money Today

Grant writing aside for a moment, the (Red) Campaign just turned one year old and the proof of that is none other than Brian Williams interviewed spokesman/Irish band lead singer, U2's, Bono about the project's progress on Friday's evening's news. In 2005 they reported taking in $1.4 It would help as their whole point is based on this.]

5 Steps to Finding the Ideal Email Service Provider

Fundraising 123

Here’s how to find the right ESP for your organization and to manage them to get the most from your bulk email campaigns. Our community of readers is our lifeline; sharing back with us their nonprofit marketing wants and needs plus advice for us to share with their peers. But before I get to that, let me start at the beginning.

Abstractions Make Your Nonprofit Tagline Pointless

Getting Attention

want to welcome guest blogger Jeff Brooks, creative director at TrueSense Marketing. You have to get a whole lot of things right. Experience It.

New Balance’s Boston Marathon Ambush Lacks Cause

Selfish Giving

I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I ran the great race in 2005.

Senior Fundraiser On The Planet

The Agitator

In 1977 I was appointed as UK director of Action in Distress, a small charity which later changed its name to ActionAid and through effective fundraising/ direct marketing became by the mid 1980s one of Britain’s top 20 charities by voluntary income. He was my first boss and a great mentor in direct marketing and fundraising. Paul D.

Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

Part 2 of Where Are the Atlanta Women in Social Media Marketing? What does social media marketing mean to you? PR, and pharma. 5.