Use of database marketing and consumer-based health communication in message design:  an example from the Office of Cancer Communications’ “5 a Day for Better Health” program.  Newburg Park, California:  Sage Publications, 1995:217–46. Policy making in the health and health care areas straddle both of these perspectives.  Clancy, C.M., 

When Christopher Gavigan became CEO and executive director in 2005, he inherited a name with plenty of equity but also plenty of detractors inside and outside the organization. In 1991, James and Nancy Chuda lost their four-year old daughter, Colette, to non-hereditary cancer. Gavigan was inclined to agree with the detractors.