Trending Sources

Businesses Using Nonprofit-Style Mission and Vision

Fundraising Breakthroughs

Unique nonprofit-style client-directed branding and mission statements where bland, self-serving corporate "mission" statements used to reign University of Wisconsin-Madison MBA in Arts Administration program director Andrew Taylor The Artful Manager: Andrew Taylor on the business of arts and culture.

Strategic Pathways to Revenue Growth

Fundraising Breakthroughs

Not long ago when working on branding for both a nonprofit organization client and a women entrepreneurs' group, I came across four basic paths for growing business revenue. Get new customers. Get customers to buy more often. Get current customers to buy more expensive stuff or services. Grow the high margin business lines.

Marketing Beyond The Blog Buzz

Diva Marketing Blog

So I pulled out a deck I presented to the AMA Oklahoma Chapter in 2005 (!). 10 + 1 Blog Take Aways -- from 2005. 1.

Buzz 24

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing

The razor blade business model is why Proctor and Gamble paid $57 billion for Gillette back in 2005. Of course, Procter and Gamble has tens of millions to spend on branding and advertising its razor products. No wonder Dollar Shave Company goes blue with its branding and advertising. BOGO means Buy One, Give One. But just men?

Listen & Learn

Diva Marketing Blog

It soon became clear that unless you wanted to bury the new data it brought in garbled buzz words, social listening had better lead to a new customer communication channel where the brand could  directly  engaged with its customers. Back in 2005 that thought was revolutionary. Brands engage. This is not one of those posts.

Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

In 2005 non-competing brands from other companies joined the program. Instead they broadened to include other non-competing brands.

The Empathy Link in Social Marketing

Social Marketing and Social Change

Roberts (2005) stated the case for empathy this way: “Embrace emotion. 2005). Lovemarks: The future beyond brand s. 2009).

Interview with Ed Garsten: Chrysler's Twitter Storm Back-story

Diva Marketing Blog

Diva Marketing's goal is always to understand how to use social media to bring people together in ways that support your brand’s value and promise.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

felt this was my opportunity to participate in the future of everything brand and I jumped in. We came, we saw, we kicked its ass. Ghostbusters.

A Nonprofit by Any Other Name

Fundraising 123

When Christopher Gavigan became CEO and executive director in 2005, he inherited a name with plenty of equity but also plenty of detractors inside and outside the organization. Cronan, a branding and design strategy firm based in Berkeley, California, began working with CHEC in July 2006. So ownership was muddled at best.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005. . and more.

“What, me, ask for a raise?” An interview with Marc Pitman

Wild Woman Fundraising

Back in 2004, 2005, I didn’t have a website. So we need to learn how to be leaders of our own career, of our own brand. Welcome. No, no.

Band 52

#INTERVIEW: Craig Lefebvre, Ph.D., Designer of Public Health & Social Change Programs, Discusses Social Marketing

Non Profit Marketing 360

His blog, On Social Marketing and Social Change ,” has been ongoing since 2005. NPM360: You got into blogging back in 2005.

7 lessons from a Google marketer

Nonprofit Marketing Blog

It’s a quite fascinating, humble account of one marketer’s adventure joining the company in the early days in 1999 and growing along with the company till 2005, when it had upwards of 20,000 employees. Appalled, Edwards told Brin that would be bad branding. So what are Google’s rules ? Fast is better than slow.

10 Marketing Realities Nonprofits Need to Accept to Succeed

Kivi's Nonprofit Communications Blog

Reality 6: Personal and organizational personalities, or brands, are blending. Reality 1: Marketing is not a dirty word. Tell good stories.

Creating Personas for Priority Groups of Social Marketing Programs

Social Marketing and Social Change

1995; Roberts, 2005; Sutton, Balch & Lefebvre, 1995). 2005). Lovemarks: The future beyond brands. Single Never Married Woman.

Abstractions Make Your Nonprofit Tagline Pointless

Getting Attention

Jeff has been serving the nonprofit community for more than 20 years and blogging about it since 2005. It seems to happen more often than not.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

It was omnipresent on the flight from the staff’s announcements to apparel to branded napkins. Learn more at www.bcrfcure.org.). million.

Moving On

Selfish Giving

He’s been an avid supporter for building BMC’s brand and finding news ways to raise money. "I have great faith in a seed.

Segmentation to Address Racial and Health Inequalites

Social Marketing and Social Change

Different branding and positioning strategies might be used to reflect and appeal to cultural differences and values. 2005). References.

Creating a Fundraising Strategy: What Do You Need to Consider?

Fundraiser Ideas

In 2005, noted Harvard Business Review columnists W. As someone looking to fundraise, there are many options available at your disposal. Blue Ocean Strategies. Chan Kim and Renee Mauborgne published a book entitled Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Increasing Emotional Investment.

Rockin' With Social Customer Service

Diva Marketing Blog

It's very clear that my pal Shel Israel was spot on when he told me in 2005 that social media cannot be contained in one corporate silo.

Cause Marketing and 'Nature Deficit Disorder'

Cause Related Marketing

While the brand screams urban chic, it does so because it remains an authentic outdoor goods purveyor. Childhood obesity.

Going Deep for Insight

Social Marketing and Social Change

2005). “ We slipped from our obligation to know what consumers are thinking. Customers think in a deliberate, rational and linear way. 7-14).

#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most

Non Profit Marketing 360

It’s the brand, not only in terms of what you do, but in how you do it. They know the importance of the employees and volunteers on the brand.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. Pay it.

Thank you so much Beth Kanter!

Wild Woman Fundraising

It will help you solve any and all fundraising problems that you might encounter when creating a brand new development program, as well as help you hone an existing program. It’s everything I wish I had known when i started a nonprofit in 2005. Thank you so much Beth! here’s why. Responses to the book: It’s funny.

#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available

Non Profit Marketing 360

We have sung the praises of Tumblr for the past few Thursdays , and we will continue to do so. Well, why would a nonprofit want to do that? It will!

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Obviously these are big, sophisticated companies, and General Mills uses cause marketing strategically across a number of its brands.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Obviously these are big, sophisticated companies, and General Mills uses cause marketing strategically across a number of its brands.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Obviously these are big, sophisticated companies, and General Mills uses cause marketing strategically across a number of its brands.

Social Media - Kaleidoscope Marketing

Diva Marketing Blog

In 2005, The American Cancer Society used a blog to support its  Fabulous at 50  promotion focused on colon cancer education. Glad you asked.

GPS 1

CSR=Look at the shiny thing while we trash your world!

Wild Woman Fundraising

Yes, in 2005, BP had a big blowup at a Texas City oil refinery and some leakage of oil in Alaska as well. link] &# 1:57 PM Jul 23rd @BPGlobalPR.

#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

Too little too late? positively or negatively ? probably don’t need to see a sequel to be re-convinced. It’s about the oppressed. at the least ? the

How To Write Tabloid Blog & Tweet Posts

Diva Marketing Blog

Back in 2005 - 2007 blog firestorms were common place now it seems T-storms (Twitter storms) are in vogue. Guess not. but not too hard.

choosing web tools and software? start at Idealware.org

Studio 501c

As nonprofits adopt more web-based tools and software for building relationships with their stakeholders, many are understandably perplexed by which brands to choose. Raiser's Edge or salesforce.com for a constituent database? Constant Contact or Google Groups for email communication? eTapestry or Auctionpay for accepting online donations?

Marketing, real estate and you

Mission Paradox Blog

In 2007 we moved into a brand new $3.5   You should subscribe.    Click here to do so.   It's a small thing.

New Balance’s Boston Marathon Ambush Lacks Cause

Selfish Giving

I love how Boston-based New Balance is attacking the Boston Marathon like I wish I had attacked Heartbreak Hill when I ran the great race in 2005.

Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

sentences about your company - Launched in 2005, Concept Hub, Inc is a full service social media agency.  Focus is on B2B and B2C. 5.

Oct 1

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

As December 2005 drew to a close, I asked a few bloggers what their wish list was for the new year. 2009 How funny to look back to 2005.