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The Latest from smArts and Culture
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Thursday, September 2, 2010
Sometimes the smart thing to do is cut your losses. The thing is, I'm more likely to cut my losses than not, if things aren't going well. That's my inclination, I notice. If something isn't working they way I'd like, I'm more likely to ditch it and move on to the next thing. And often the next thing involves creating something from scratch. better.
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Wednesday, September 1, 2010
Still playing with the Hipstamatic app. In fact, I've been so excited about it that my completely-non-photo-taking husband downloaded it, too. Must be catching. I'm also excited to realize that Kara used a Holga for her Work to Ride project. Intrigued by the Holga!
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Tuesday, August 31, 2010
From time to time I reference something I've heard Seth Godin say, and I'm not sure exactly what book or post to point you to. know he said it when I was in his office with a few other nonprofit people, getting help for the arts group I worked for at the time. It's this: You need to know what you want people to do when they get to your site.
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The Best from smArts and Culture
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Sunday, March 15, 2009
Once, when I was representing social media on an arts marketing panel, a fellow panelist said to me, one-on-one, something along the lines of “ okay, but how does this sell tickets ?” I guess I didn’t get that point across! gave him the short answer. It doesn’t matter if it’s a blog or a traditional web site; this is something you can track.
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Monday, February 23, 2009
Portland Center Stage held an experiment with twitter last month. They invited “30 or so of [their] closest twitter friends” plus anyone else who cared to join them, to live-tweet the world premiere performance of the play Apollo. You can read the resulting twitter stream on their blog , or use #apollo on Twitter Search. Surprisingly, no.
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Monday, April 27, 2009
Twitter Island. No, it’s not a place in Second Life where everyone uses twitter. Didn’t it seem like every place in Second Life was called Fill-in-the-Blank Island? digress.) On March 28, artists Lauri Apple and Seth Gershberg hosted a participatory performance piece titled Twitter Island at the nonprofit Chicago Art Department gallery. Halsted).
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Monday, September 21, 2009
There are lots of ways that smaller can be better. small arts organization can be more personal and feel more like family to its patrons. When your audience is smaller, your artistic director can go out and meet a good portion of the audience personally during intermission, for example. How great is that for an audience member?!
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Tuesday, July 14, 2009
Eight signs that your arts organization isn’t quite ready to use blogging to connect with your patrons: 1. You haven’t figured out how to make any of your other communications more about your patron and less about you. You define your online audience as “everybody.” Because everybody is online now. And there’s always the intern … -- Want more?
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The Latest from the Nonprofit Marketing Community
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Friday, September 3, 2010
My dad, Scott Rampy, is a free agent advocate, activist, and fundraiser working to end multiple sclerosis. He’s also humble. Below, read about his latest effort in working to crush MS and where he finds his inspiration. Reading the post and typing this intro, I have tears in my eyes. Our family’s fight is real. It’s personal.
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Friday, September 3, 2010
The Hogg Foundation sought to understand internal and external perceptions of their key stakeholders, with plans to use the information gleaned from research to guide messaging, vision, and impact for the future. At the same time, the foundation leadership knew they needed to take immediate action to improve their website experience.
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Friday, September 3, 2010
What would you do if your nonprofit’s only web presence and online fundraising were in Facebook? recently loaded Facebook but got this page. Apparently, Facebook was experiencing instability. While it still happens frequently with Twitter, this is rare in my experience of Facebook. But it serves as a good warning. c) Marc A. Engage 3. Ask 4.
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The Best from the Nonprofit Marketing Community
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Sunday, March 29, 2009
How many of you have taken Andy Goodman’s storytelling seminar ? Pretty mind-blowing, huh? Andy unlocks the secrets of good story-telling, decoding a formula for narrative going at least back to Aristotle’s Poetics. There are easily thousands of non-profit communicators who have passed through Andy’s program. Not for lack of trying. They are.
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Wednesday, June 3, 2009
I am completely biased in this post because of my own studies in journalism. That said: Newspapers are downsizing. Jobs are being cut. The journalism field is in the midst of a re-invention. Despite the landscape and view people may hold when they think of today’s journalism, enrollment in journalism school has INCREASED ! Get ready. Cliche?
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Tuesday, February 3, 2009
By my most recent count, there are 106 fundraising blogs out there. My definition of "fundraising blogs" is deliberately broad -- these are blogs that are touch on fundraising in some way, at some time. That's a lot of talk about fundraising. More than a normal person can (or probably should) read. But I do. The Agitator. Endless Plain. forimpact.
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Wednesday, January 21, 2009
I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force. And that means people say all kinds of things about the Air Force in blogs and other social media places. And the Air Force is doing something about it. And here's the cool part.
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Wednesday, May 27, 2009
Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.) Effectively. And, oh yes, quickly. Funny-we did, too.
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