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Public Sector Marketing 2.0
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122 articles |
| Page 1 of 2 | Previous | Next | | | PUBLIC SECTOR MARKETING 2.0 APRIL 7, 2010 Top Twitter Tools & Applications During one of my last presentations , I noticed some of my participants frantically scribbling notes whenever I would open up my “Twitter Tools&# bookmark folder in my browser as if they were some secret collection. These are all in fact, free public tools that I have simply bookmarked over time. Some are great, others, not so much. | | | | | |
| PUBLIC SECTOR MARKETING 2.0 MAY 28, 2011 A quick note on social media governance There are some general best practices and trends that I’m noticing are emerging in modern “social” organizations. Here are some governance recommendations based on these “best practices”: Social media strategy should fall under the portfolio of marketing , communications or equivalent. Nobody “owns” it. What are you noticing? | PUBLIC SECTOR MARKETING 2.0 MARCH 9, 2010 Social Media Experts, Gurus, Consultants & Strategists Here’s a brief history of the demand side for social media expertise : Back in late 2007, proactive organizations started frantically searching for someone to help them with all this social media “stuff&#. Personally, I like to use “social media strategist&# , even though it’s a less popular term in terms of volume. | PUBLIC SECTOR MARKETING 2.0 FEBRUARY 4, 2009 A Sample Government Blogging Policy Due to the Treasury Board’s current focus on internal social media initiatives, I have recently received an influx of requests to help public servants develop external social media engagement guidelines, particularly ones to do with blogging. Know and follow GOC’s Communication Policy Guidelines and the Value & Ethics Code. | PUBLIC SECTOR MARKETING 2.0 AUGUST 31, 2010 Social Media and Public Sector Policy Dilemmas While I rarely like to use my blog as a dumping ground of PDF’s, this one I really wanted to share with you. It was written by Toby Fyfe and Paul Crookall on behalf of The Institute of Public Administration of Canada (IPAC). If you work for the Government, especially the Government of Canada, you need to read this. | | | | | | | |
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 Government 2.0 Expo Debrief
I started to write this post in a cab as I was heading back from the Gov 2.0 Expo in Washington D.C. last week. remember my head was engulfed in new insights and ideas. I’ve been playing catch-up ever since but it was well worth the 3-day excursion. As mentioned in my previous post , my goal for this event was to absorb and connect. DAY 1. MORE >> -
PUBLIC SECTOR MARKETING 2.0 | SUNDAY, NOVEMBER 29, 2009 Why you need to focus on mobile right now
I recently switched smartphones (now representing 50% of the worldwide cell phone market ) from RIM ’s Blackberry Storm to Apple’s iPhone 3GS. Why did I do it, and more importantly why should you care? The first reason is simple. not my provider of choice to put it lightly). The second reason is a bit more elaborate. Let me explain. MORE >> -
PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, AUGUST 12, 2009  Social Media Document Garage Sale – Part II
About a year ago, well before the era of re-tweeting, I wrote a post entitled “ Social Media Document Garage Sale &# which received quite a bit of attention according to my blog stats at the time. Another year has passed, and sure enough my “3rd party reports&# folder has once again piled up. Concepts and features of Government 2.0 MORE >> -
PUBLIC SECTOR MARKETING 2.0 | TUESDAY, SEPTEMBER 21, 2010  Nationality of the Internet
Take a look at the image below I found in the September 4th-10th edition of the Economist (p.g. This is a visual representation of the “nationality&# of traffic on the internet, created by California’s Co-operative Association for Internet Data Analysis. Asia: 825 million internet users (42% of world total). of world total). MORE >> - Air Force & Social/New Media
I just came across this post by David Meerman Scott mentioning a new video released by the U.S Air Force regarding their use of new media. Airmen have the ability to communicate and tell the Air Force story better than anyone else. By reaching out with social media tools, they’re able to it quickly and in their own voice. These tools are free. MORE >>
- Latest mobile phone statistics from Africa and what this means… PUBLIC SECTOR MARKETING 2.0 | MONDAY, MARCH 16, 2009
- 2009 Social Media User Segments PUBLIC SECTOR MARKETING 2.0 | MONDAY, FEBRUARY 1, 2010
- Understanding Social Media PUBLIC SECTOR MARKETING 2.0 | THURSDAY, NOVEMBER 25, 2010
- Data, data, data, and more data… PUBLIC SECTOR MARKETING 2.0 | THURSDAY, MARCH 25, 2010
- Finding and following a niche community in 60 seconds PUBLIC SECTOR MARKETING 2.0 | FRIDAY, JULY 24, 2009
- QR Codes – Why you need to know what they are PUBLIC SECTOR MARKETING 2.0 | TUESDAY, SEPTEMBER 7, 2010
- Why aren’t you using Google Docs yet? PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JULY 28, 2009
- Privacy Commissioner of Canada’s Twitter Policy PUBLIC SECTOR MARKETING 2.0 | THURSDAY, AUGUST 19, 2010
- “Us Now” : A documentary you should watch… PUBLIC SECTOR MARKETING 2.0 | FRIDAY, MARCH 6, 2009
- My thoughts on Digital Marketing in 2010 PUBLIC SECTOR MARKETING 2.0 | THURSDAY, JANUARY 7, 2010
- Same monitoring tools, new look, more functionality. PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, MAY 20, 2009
- Government Blogging Presentation PUBLIC SECTOR MARKETING 2.0 | MONDAY, FEBRUARY 9, 2009
- Privacy? What’s that? PUBLIC SECTOR MARKETING 2.0 | FRIDAY, OCTOBER 8, 2010
- Malcolm Gladwell misses the point PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, SEPTEMBER 29, 2010
- Kaplan University…the best recruitment ad I have seen to date. PUBLIC SECTOR MARKETING 2.0 | MONDAY, JANUARY 26, 2009
- BC Social Media Engagement Learning Centre PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JUNE 14, 2011
- Canada Revenue Agency announces YouTube contest PUBLIC SECTOR MARKETING 2.0 | SUNDAY, FEBRUARY 1, 2009
- Quick Tip – LinkedIn People Search PUBLIC SECTOR MARKETING 2.0 | THURSDAY, OCTOBER 15, 2009
- State of Social Media Monitoring Survey PUBLIC SECTOR MARKETING 2.0 | THURSDAY, JULY 21, 2011
- Long overdue Podcamp Toronto 2009 debrief PUBLIC SECTOR MARKETING 2.0 | SUNDAY, MARCH 1, 2009
- Vancouver 2010 Mobile Olympics PUBLIC SECTOR MARKETING 2.0 | SATURDAY, FEBRUARY 20, 2010
- Working in Canada goes Mobile PUBLIC SECTOR MARKETING 2.0 | THURSDAY, MAY 5, 2011
- The need to disconnect, visualized. PUBLIC SECTOR MARKETING 2.0 | TUESDAY, MARCH 1, 2011
- Social Media Defined PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, MAY 2, 2012
- Sh*t Bureaucrats Say PUBLIC SECTOR MARKETING 2.0 | MONDAY, MARCH 26, 2012
- Guideline for External Use of Web 2.0 in the Government of Canada PUBLIC SECTOR MARKETING 2.0 | TUESDAY, NOVEMBER 22, 2011
- How social media can bring strategic marketing thinking into government PUBLIC SECTOR MARKETING 2.0 | THURSDAY, JULY 9, 2009
- U.S. gets a new President, White House launches new web site & blog… PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JANUARY 20, 2009
- Statistics Canada has launched a Census Forum PUBLIC SECTOR MARKETING 2.0 | TUESDAY, FEBRUARY 3, 2009
- Semantic confusion surrounding modern marketing PUBLIC SECTOR MARKETING 2.0 | MONDAY, NOVEMBER 15, 2010
- Segmenting Audiences for Social Media Engagement PUBLIC SECTOR MARKETING 2.0 | THURSDAY, NOVEMBER 17, 2011
- Corporate vs Professional Individual Twitter Accounts PUBLIC SECTOR MARKETING 2.0 | MONDAY, AUGUST 9, 2010
- Poorly written “social media” RFP’s PUBLIC SECTOR MARKETING 2.0 | THURSDAY, JUNE 24, 2010
- Malcolm Gladwell coming to Ottawa…and I got tickets for you! PUBLIC SECTOR MARKETING 2.0 | THURSDAY, MAY 7, 2009
- Social Media Revolution 2011 – The new Erik Qualman video PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JUNE 21, 2011
- CMA Mobile Marketing Conference Debrief PUBLIC SECTOR MARKETING 2.0 | SATURDAY, APRIL 16, 2011
- My quick two cents on the census fiasco PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JULY 27, 2010
- Track the real-time social pulse of your city in 60 seconds PUBLIC SECTOR MARKETING 2.0 | SUNDAY, APRIL 17, 2011
- Gamification can change behaviour. I have proof. PUBLIC SECTOR MARKETING 2.0 | SATURDAY, JANUARY 28, 2012
- Your youth segment is not “really” chatting on Facebook anymore PUBLIC SECTOR MARKETING 2.0 | FRIDAY, SEPTEMBER 9, 2011
- How to find out who’s linking to you in 60 seconds PUBLIC SECTOR MARKETING 2.0 | TUESDAY, MAY 17, 2011
- The importance of timing during a brand experience PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JANUARY 25, 2011
- Two upcoming niche events catered to the public sector that I highly recommend PUBLIC SECTOR MARKETING 2.0 | MONDAY, MAY 17, 2010
- Bishop orders: “Thou shall not tweet” PUBLIC SECTOR MARKETING 2.0 | SUNDAY, MAY 24, 2009
- BC “Apps for Climate Change” contest needs your vote! PUBLIC SECTOR MARKETING 2.0 | TUESDAY, AUGUST 24, 2010
- Top bureaucrat gets it, the workers at the bottom get it, who’s left? PUBLIC SECTOR MARKETING 2.0 | THURSDAY, APRIL 15, 2010
- Need help in creating a central list of mobile government websites in Canada PUBLIC SECTOR MARKETING 2.0 | TUESDAY, FEBRUARY 2, 2010
- Government obsession with newspaper coverage PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, OCTOBER 21, 2009
- New video on Web 3.0 PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JUNE 16, 2009
- Identify search engine keywords used by your target audience in 60 seconds PUBLIC SECTOR MARKETING 2.0 | MONDAY, APRIL 25, 2011
- Launch of my “Learn in 60 Seconds” video series PUBLIC SECTOR MARKETING 2.0 | THURSDAY, MARCH 31, 2011
- Kuala Lumpur & Singapore Social Media Workshop & Trip Debrief PUBLIC SECTOR MARKETING 2.0 | FRIDAY, DECEMBER 18, 2009
- Welcome Shared Services Canada PUBLIC SECTOR MARKETING 2.0 | THURSDAY, AUGUST 4, 2011
- The State of Mobile in the Canadian Government PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, APRIL 27, 2011
- Radian6 #Social2011 Debrief PUBLIC SECTOR MARKETING 2.0 | MONDAY, APRIL 11, 2011
- Location sharing: Curse or a blessing? PUBLIC SECTOR MARKETING 2.0 | SATURDAY, DECEMBER 11, 2010
- A few updates and learnings PUBLIC SECTOR MARKETING 2.0 | SATURDAY, NOVEMBER 6, 2010
- The B.C. Apps for Climate Change Initiative PUBLIC SECTOR MARKETING 2.0 | TUESDAY, APRIL 27, 2010
- My response to the Twitter debate on the NYT and New Yorker Blogs PUBLIC SECTOR MARKETING 2.0 | THURSDAY, FEBRUARY 4, 2010
- Hidden Canadian Government Gems PUBLIC SECTOR MARKETING 2.0 | SUNDAY, JANUARY 24, 2010
- Strategic Social Media Marketing 2-day Workshop Finally Launched! PUBLIC SECTOR MARKETING 2.0 | FRIDAY, SEPTEMBER 4, 2009
- Public Safety Canada making strides in social media PUBLIC SECTOR MARKETING 2.0 | TUESDAY, MAY 5, 2009
- How I learn and stay up to date PUBLIC SECTOR MARKETING 2.0 | FRIDAY, MARCH 18, 2011
- The importance of “context” PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, JUNE 30, 2010
- Track and filter live event hashtag tweets in 60 seconds PUBLIC SECTOR MARKETING 2.0 | MONDAY, MAY 2, 2011
- How the open data movement could benefit from using a marketing approach PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JULY 19, 2011
- Really Vancouver youth? Really? PUBLIC SECTOR MARKETING 2.0 | FRIDAY, JUNE 17, 2011
- SRDC Open Data Consultation Debrief PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JUNE 14, 2011
- Canada’s only Public Sector & Non-Profit Marketing Forum PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, MAY 25, 2011
- Gatorade Mission Control = True Business Intelligence PUBLIC SECTOR MARKETING 2.0 | SUNDAY, APRIL 17, 2011
- Listen before you socialize PUBLIC SECTOR MARKETING 2.0 | THURSDAY, SEPTEMBER 16, 2010
- Time to ask Stephen Harper some questions! PUBLIC SECTOR MARKETING 2.0 | THURSDAY, MARCH 11, 2010
- New season, new tools, new updates… PUBLIC SECTOR MARKETING 2.0 | TUESDAY, OCTOBER 6, 2009
- My excuse for going MIA until October 1st PUBLIC SECTOR MARKETING 2.0 | FRIDAY, SEPTEMBER 11, 2009
- Open Government Consultation PUBLIC SECTOR MARKETING 2.0 | TUESDAY, JANUARY 10, 2012
- Bring back the Jester! PUBLIC SECTOR MARKETING 2.0 | FRIDAY, DECEMBER 23, 2011
- City of Ottawa 3-1-1 #fail ? PUBLIC SECTOR MARKETING 2.0 | MONDAY, NOVEMBER 21, 2011
- How will we know if we have achieved success with social media? PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, AUGUST 31, 2011
- The Girl Effect PUBLIC SECTOR MARKETING 2.0 | SUNDAY, SEPTEMBER 26, 2010
- Autonomy, mastery, and sense of purpose PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, AUGUST 25, 2010
- If your service/product sucks then it’s really going to suck online PUBLIC SECTOR MARKETING 2.0 | MONDAY, AUGUST 16, 2010
- Jokes aside, the IPad is BIG news PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, JANUARY 27, 2010
- Finally an updated 2009 video about the new media landscape PUBLIC SECTOR MARKETING 2.0 | FRIDAY, OCTOBER 23, 2009
- Derive psychographic statistics from Facebook in 60 seconds PUBLIC SECTOR MARKETING 2.0 | MONDAY, APRIL 11, 2011
- Online Reputation Management, Personal Branding, Digital Footprints and SMM PUBLIC SECTOR MARKETING 2.0 | MONDAY, DECEMBER 19, 2011
- Facebook’s latest response to Google+ PUBLIC SECTOR MARKETING 2.0 | WEDNESDAY, AUGUST 31, 2011
- Asante Sana Tanzania! PUBLIC SECTOR MARKETING 2.0 | TUESDAY, MARCH 1, 2011
- My renewal of blogging vows PUBLIC SECTOR MARKETING 2.0 | SUNDAY, JANUARY 23, 2011
- A small eBook for a big recession PUBLIC SECTOR MARKETING 2.0 | THURSDAY, APRIL 30, 2009
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