Nonprofit Marketing

NONPROFIT BRANDING AUGUST 16, 2011 NONPROFIT BRANDING: Things Nonprofits Can Learn From For-Profits (Taft’s 2nd Two Points) As I said in the last post, the college president gave me hell. The reason? wanted to survey students and learn how well they thought we were meeting their needs. The president explained there was no reason to worry … Continue reading → CONTEXT: Tricks, Tips & Taboos PSYCHOLOGY: How Branding Products Build Affinity MORE >>	NONPROFIT BRANDING OCTOBER 4, 2011 Revisiting the University Budget Clowns The last post expressed this heresy: despite self-serving claims by university administrators, higher education budgets are driven by political constituencies, not by institutional priorities. This budget circus is an adverse environment for the radio station without a strong internal constituency. … Continue reading → MORE >>	RECENT POSTS MAY 15, 2012 \| NONPROFIT BRANDING To Protect The NPR Brand, His Retired Mother Worked The Assembly Line. MAY 7, 2012 \| NONPROFIT BRANDING How To Brand A Nonprofit With Low Cost & High Impact MAY 1, 2012 \| NONPROFIT BRANDING How To Juggle Snakes & Apples APRIL 24, 2012 \| NONPROFIT BRANDING NONPROFIT BRANDING: The Most Expensive Way to Cut Cost APRIL 17, 2012 \| NONPROFIT BRANDING NONPROFIT BRANDING: Staying Afloat Is Job One APRIL 10, 2012 \| NONPROFIT BRANDING NONPROFIT BRANDING: Why “Mission Driven” is a Deceptive, Destructive Term
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NONPROFIT BRANDING DECEMBER 6, 2011 NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. Stack them up against the same metrics from promotion in standard commercial media. MORE >>	NONPROFIT BRANDING APRIL 3, 2012 NONPROFIT BRANDING: Here Be Dragons: How Insecurity Undermines Mission “What dragons?” ” you ask. The dragon is a form of pressure. It makes some nonprofit administrators become too focused on advancing themselves and defending their turf. That’s how the dragon keeps their nonprofit from accomplishing its goals. MORE >>	NONPROFIT BRANDING JANUARY 10, 2012 NONPROFIT BRANDING: Communicate More and Better! Why? How? We are exploring nonprofit management during a period of economic trauma. In the last post I said you should “…expect a drop in contributions from the marginally committed and from those with serious economic difficulties. MORE >>	NONPROFIT BRANDING OCTOBER 13, 2011 NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts As long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit. MORE >>
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NONPROFIT BRANDING | TUESDAY, OCTOBER 18, 2011
NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

Nonprofit Executives: do you know how much power Logo-Mugs have? Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) since 1985! They’re equally powerful nonprofit branding tools. MORE >>

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NONPROFIT BRANDING | TUESDAY, NOVEMBER 1, 2011
NONPROFIT BRANDING: Cost, Impact and Use of Logo-Pens

(A short essay about a boring topic – but enhanced by some husband/wife disagreement. In sorting out this disagreement the reader will be assisted by Justin Timberlake, who supports the author by sporting a favorite branding product.) MORE >>

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NONPROFIT BRANDING | TUESDAY, OCTOBER 25, 2011
NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

Which branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you. MORE >>

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NONPROFIT BRANDING | TUESDAY, AUGUST 2, 2011
NONPROFIT BRANDING: Things Nonprofits Can Learn From For-Profits (Introduction)

He roared “Damn it, Burke, don’t ever use the word ‘marketing’ in my presence again. That’s an order.” The above injunction landed in my lap in 1976, when I was a callow 36 year old college vice president. My angry … Continue reading → CONTEXT: Tricks, Tips & Taboos MORE >>

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NONPROFIT BRANDING | TUESDAY, MAY 24, 2011
Fundraising Premiums: Pro & Con

When we requested topic suggestions from readers, Steve at Michigan Public Radio asked us to comment on the use of branding products in fundraising. MORE >>

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NONPROFIT BRANDING: The Most Expensive Way to Cut Cost NONPROFIT BRANDING | TUESDAY, APRIL 24, 2012
How To Juggle Snakes & Apples NONPROFIT BRANDING | TUESDAY, MAY 1, 2012
NONPROFIT BRANDING: This policy protects you from being forced to assume personal responsibility beyond your professional skill-set or administrative authority. NONPROFIT BRANDING | TUESDAY, SEPTEMBER 20, 2011
NONPROFIT BRANDING: It’s Your Brand – But, As Penn State Now Demonstrates – You Don’t Control It NONPROFIT BRANDING | TUESDAY, NOVEMBER 15, 2011
NONPROFIT BRANDING: Things Nonprofits Can Learn From For-Profits (Taft’s 1st Two Points) NONPROFIT BRANDING | TUESDAY, AUGUST 9, 2011
NONPROFIT BRANDING: Why the Lord of Logos Rules Your Marketplace NONPROFIT BRANDING | TUESDAY, NOVEMBER 8, 2011
NONPROFIT BRANDING: This American Life Amulet Mug (My Version, by John Burke) NONPROFIT BRANDING | TUESDAY, AUGUST 30, 2011
To Protect The NPR Brand, His Retired Mother Worked The Assembly Line. NONPROFIT BRANDING | TUESDAY, MAY 15, 2012
How To Brand A Nonprofit With Low Cost & High Impact NONPROFIT BRANDING | MONDAY, MAY 7, 2012
NONPROFIT BRANDING: Staying Afloat Is Job One NONPROFIT BRANDING | TUESDAY, APRIL 17, 2012
NONPROFIT BRANDING: Why “Mission Driven” is a Deceptive, Destructive Term NONPROFIT BRANDING | TUESDAY, APRIL 10, 2012
How To Survive a Media Feeding Frenzy NONPROFIT BRANDING | TUESDAY, MARCH 27, 2012
NONPROFIT BRANDING: Protecting Your Brand From Media Misfires NONPROFIT BRANDING | TUESDAY, MARCH 20, 2012
NONPROFIT BRANDING: The University President Did As His Board Asked. So They Fired Him! NONPROFIT BRANDING | TUESDAY, MARCH 13, 2012
NONPROFIT BRANDING: Coverage By Mass Media Can Screw Up Your Nonprofit Brand. NONPROFIT BRANDING | TUESDAY, MARCH 6, 2012
The Vice Presidential Candidate Re-Branded The President With A Lie. NONPROFIT BRANDING | TUESDAY, FEBRUARY 28, 2012
NONPROFIT BRANDING: It Hurts My Pride To Write This Post! NONPROFIT BRANDING | TUESDAY, FEBRUARY 21, 2012
NONPROFIT BRANDING: Another Inexcusable Branding Crisis. But A Good Lesson For All Nonprofits. NONPROFIT BRANDING | TUESDAY, FEBRUARY 14, 2012
More about Mary! Plus Komen! Plus changes to this blog…. NONPROFIT BRANDING | TUESDAY, FEBRUARY 7, 2012
NONPROFIT BRANDING: Her Name Was Mary (Another Major Gift Anecdote) NONPROFIT BRANDING | TUESDAY, JANUARY 31, 2012
NONPROFIT BRANDING: Reader Rebuttal to My Logo-Pen Rant NONPROFIT BRANDING | TUESDAY, JANUARY 24, 2012
It’s Time to Pick High-Hanging Fruit! NONPROFIT BRANDING | TUESDAY, JANUARY 17, 2012
Reality is calling. You must respond. NONPROFIT BRANDING | TUESDAY, JANUARY 3, 2012
NONPROFIT BRANDING: Future Topics; Challenges From Readers; Holiday Hiatus NONPROFIT BRANDING | TUESDAY, DECEMBER 13, 2011
NONPROFIT BRANDING: Continuation….Buna Vs. Penn State. (Were the university logo police a bunch of overzealous clowns?) NONPROFIT BRANDING | MONDAY, NOVEMBER 21, 2011
For University-Based Pubradio Stations: COPING WITH CLOWNS – A Peek Behind The Higher Education Budget Curtain. NONPROFIT BRANDING | TUESDAY, SEPTEMBER 27, 2011
NONPROFIT BRANDING: Fall Fundraising in PubRadio: Shifting Gears for a Hot Tip NONPROFIT BRANDING | TUESDAY, SEPTEMBER 13, 2011
Some Comments About Your Job Security NONPROFIT BRANDING | TUESDAY, SEPTEMBER 6, 2011
NONPROFIT BRANDING: Things Nonprofits Can Learn From For-Profits (Taft’s Final Two Points) NONPROFIT BRANDING | TUESDAY, AUGUST 23, 2011
NONPROFIT BRANDING: Brand Erosion From Sneaky Quality Deficits NONPROFIT BRANDING | TUESDAY, JULY 26, 2011
NONPROFIT BRANDING: Don’t Step Over A Dollar To Save A Dime NONPROFIT BRANDING | MONDAY, JULY 18, 2011
NPR’s Car Talk Demopnstrates Piggyback Brand Enhancement…. NONPROFIT BRANDING | TUESDAY, JULY 5, 2011
Wrapping Up the Fundraising Premium Discussion – & introducing next week’s topic NONPROFIT BRANDING | TUESDAY, JUNE 28, 2011
Fundraising Premiums – The Secret Sauce NONPROFIT BRANDING | MONDAY, JUNE 20, 2011
Beginning A 3-Part Series About Earth-Friendly Branding Products NONPROFIT BRANDING | TUESDAY, MAY 3, 2011
Earth-Friendly Branding Products NONPROFIT BRANDING | THURSDAY, MAY 12, 2011
Earth-Friendly Products:Organics & Renewables NONPROFIT BRANDING | TUESDAY, MAY 17, 2011
Fundraising Premiums: Pro & Con NONPROFIT BRANDING | TUESDAY, MAY 24, 2011
FUNDRAISING PREMIUMS: the discussion continues…. NONPROFIT BRANDING | WEDNESDAY, JUNE 1, 2011
Part 3 – Pros & Cons of Fundraising Premiums NONPROFIT BRANDING | WEDNESDAY, JUNE 8, 2011
FUNDRAISING PREMIUMS: How & Why NONPROFIT BRANDING | TUESDAY, JUNE 14, 2011
FUNDRAISING PREMIUMS: How & Why NONPROFIT BRANDING | TUESDAY, JUNE 14, 2011
Part 3 – Pros & Cons of Fundraising Premiums NONPROFIT BRANDING | WEDNESDAY, JUNE 8, 2011
FUNDRAISING PREMIUMS: the discussion continues…. NONPROFIT BRANDING | WEDNESDAY, JUNE 1, 2011
Janice and John: Trapped In The Logo-Orgy At Harvard Square NONPROFIT BRANDING | WEDNESDAY, JANUARY 5, 2011
Ironically, Products Imprinted With Your Logo Can Also Hurt Your Brand NONPROFIT BRANDING | WEDNESDAY, JANUARY 5, 2011
Learn How Screen-Printing Works. Fascinate Your Colleagues. Get Invited To The Best Parties. NONPROFIT BRANDING | THURSDAY, JANUARY 27, 2011
It’s Your Brand – But You Don’t Control It NONPROFIT BRANDING | TUESDAY, FEBRUARY 8, 2011
Continuation: Buna Vs. Penn. Were the university logo police a bunch of overzealous clowns? NONPROFIT BRANDING | THURSDAY, FEBRUARY 10, 2011
When Pennies Count, Dimes Rule. Then You’re In Trouble! NONPROFIT BRANDING | TUESDAY, FEBRUARY 15, 2011
You do it. I do it. We all do it. That’s why the Lord of Logos rules the marketplace! NONPROFIT BRANDING | MONDAY, FEBRUARY 21, 2011
The Sweatshirts Were NOT Stolen From Under Our Client’s Nose. (But Only Because His Head Was Turned!) NONPROFIT BRANDING | TUESDAY, MARCH 1, 2011
5 Simple Rules: Make Branding Products Work For Your Nonprofit NONPROFIT BRANDING | MONDAY, MARCH 7, 2011
The #1 Fundraising Premium and Nonprofit Branding Tool. NONPROFIT BRANDING | THURSDAY, MARCH 17, 2011
We’re Asking for Your Help NONPROFIT BRANDING | TUESDAY, MARCH 22, 2011
The First 3 Principles: Buy Better Without Spending More! NONPROFIT BRANDING | TUESDAY, MARCH 29, 2011
The Final 3 Principles: Buy Better Without Spending More! NONPROFIT BRANDING | TUESDAY, APRIL 5, 2011
Do You Know What They Are Talking About? NONPROFIT BRANDING | TUESDAY, APRIL 12, 2011
CONTROL YOURSELF: a tough lesson for nonprofit managers to learn. NONPROFIT BRANDING | TUESDAY, APRIL 26, 2011
Beginning A 3-Part Series About Earth-Friendly Branding Products NONPROFIT BRANDING | TUESDAY, MAY 3, 2011
Earth-Friendly Branding Products NONPROFIT BRANDING | THURSDAY, MAY 12, 2011
Earth-Friendly Products:Organics & Renewables NONPROFIT BRANDING | TUESDAY, MAY 17, 2011

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