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The Latest from ImpactMax
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Saturday, February 6, 2010
I’ve read many articles and posts over the past few years about the nonprofit sector’s inability to manage and share information effectively. (Gee, Gee, I’ve even written a couple.) Most of these articles suggest how nonprofits can share information more meaningfully than through reports, and how they can tell stories that convey information in a more powerful, memorable way.
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Thursday, January 14, 2010
After my last strategic planning post, I’ll assume you’ve made a list of the actions you want to happen in the world as a result of your nonprofit’s efforts. That clarity is all-important as you move on to the next step in strategic communications planning—determining your key audiences.
Many nonprofits give this step short shrift, believing it’s obvious to everyone who those audiences are.
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Thursday, December 31, 2009
No way around it, 2009 was a tough year for everyone—especially nonprofits. I hope we’re looking at much more good news in 2010!
Here’s a year-end round-up of my most read posts. Thanks for tuning in this year, and a special thanks to those who shared comments!
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Sunday, March 22, 2009
flickr/jessamyn
A few weeks ago a reader asked me to blog about effective ways that nonprofits and foundations can share their knowledge bases.
This is a subject close to my heart. There’s a lot of talk in foundations and nonprofits about disseminating information, but for the most part their online resources are still PDF lists—ugh.
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Sunday, March 15, 2009
flickr/askpang
Many nonprofits are in crisis mode these days. Still, it pays to remember that “crisis” is derived from two Greek words meaning “a turning point” and “to decide” (not “the sky is falling”).
The current situation may not be so much a crisis as a paradigm shift .
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Monday, August 31, 2009
flickr/luc legay
Many nonprofits have already dipped their toes into social media. They see others doing it and figure they should be doing it too. So they jump on Twitter and create a Facebook fan page. Or they put event photos on Flickr, or buy a Flipcam to get videos on YouTube.
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Wednesday, April 15, 2009
flickr/naixn
What nonprofit isn’t hungry for great FREE photos for publications, online communications, and presentations?
I blogged a while back about flickr’s Creative Commons licensed photos, which can be used free with proper credit given to the photographer. But here’s a list of other
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Wednesday, July 22, 2009
flickr/joebeone
If I had one piece of advice to give any foundation or nonprofit communicator in this new financial paradigm of thrift, it would be to develop a strategic communications plan. It may be your biggest conservation tool. If you already have a plan, the second half of the year is a good time to revisit it for fine-tuning or mid-course corrections
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The Latest from the Nonprofit Marketing Community
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Monday, February 8, 2010
Morning, peeps, I’ve got a special surprise today! Beth and I have helped to plan and assess online contests such as America’s Giving Challenge sponsored by the Case Foundation over the past several years. Now, we’re part of a group of bloggers who get to help sponsor a contest and give away free HP stuff!
The
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Monday, February 8, 2010
An open letter to my friends in the nonprofit world. Dear Nonprofit Marketer:The Super Bowl was yesterday. It attracted the largest TV audience for any TV show ever in the United States with 106.5 million viewers. The Winter Olympics are a few
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Monday, February 8, 2010
This week’s Featured Fundraiser is Rochelle Zeidman.Thank you Katherine Wertheim for referring here to me.
If If you ever would like to nominate someone for Feature Fundraiser just send me an email . - Jason
What kind of fundraising do you do and who do you do it for?
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The Best from the Nonprofit Marketing Community
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Sunday, March 29, 2009
How many of you have taken Andy Goodman’s storytelling seminar ?
Pretty mind-blowing, huh? Andy unlocks the secrets of good story-telling, decoding a formula for narrative going at least back to Aristotle’s Poetics.
There are easily thousands of non-profit communicators who have passed through Andy’s program.
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Wednesday, June 3, 2009
I am completely biased in this post because of my own studies in journalism. That said:
Newspapers are downsizing. Jobs are being cut. The journalism field is in the midst of a re-invention.
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Wednesday, May 27, 2009
Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. (And, And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.)
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Tuesday, February 3, 2009
By my most recent count, there are 106 fundraising blogs out there. My definition of "fundraising blogs" is deliberately broad -- these are blogs that are touch on fundraising in some way, at some time.
That's a lot of talk about fundraising. More than a normal person can (or probably should) read.
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Wednesday, January 21, 2009
I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force. And that means people say all kinds of things about the Air Force in blogs and other social media places.
And the Air Force is doing something about it.
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