|
|
The Latest from ImpactMax
|
Sunday, February 21, 2010
Flickr/3fold
Now that you know who your key audiences are and what you want them to do—it’s time to take a closer look at what kind of experiences and communications motivate them. Step three in the communications process—what do they need from you?
What kinds of communication can you generate that will involve them in your cause and lead to them taking the desired
|
|
Saturday, February 6, 2010
I’ve read many articles and posts over the past few years about the nonprofit sector’s inability to manage and share information effectively. (Gee, Gee, I’ve even written a couple.) Most of these articles suggest how nonprofits can share information more meaningfully than through reports, and how they can tell stories that convey information in a more powerful, memorable way.
|
|
Thursday, January 14, 2010
After my last strategic planning post, I’ll assume you’ve made a list of the actions you want to happen in the world as a result of your nonprofit’s efforts. That clarity is all-important as you move on to the next step in strategic communications planning—determining your key audiences.
Many nonprofits give this step short shrift, believing it’s obvious to everyone who those audiences are.
|
|
|
•
Sunday, March 22, 2009
flickr/jessamyn
A few weeks ago a reader asked me to blog about effective ways that nonprofits and foundations can share their knowledge bases.
This is a subject close to my heart. There’s a lot of talk in foundations and nonprofits about disseminating information, but for the most part their online resources are still PDF lists—ugh.
|
|
•
Sunday, March 15, 2009
flickr/askpang
Many nonprofits are in crisis mode these days. Still, it pays to remember that “crisis” is derived from two Greek words meaning “a turning point” and “to decide” (not “the sky is falling”).
The current situation may not be so much a crisis as a paradigm shift .
|
|
|
|
•
Monday, August 31, 2009
flickr/luc legay
Many nonprofits have already dipped their toes into social media. They see others doing it and figure they should be doing it too. So they jump on Twitter and create a Facebook fan page. Or they put event photos on Flickr, or buy a Flipcam to get videos on YouTube.
|
|
•
Sunday, May 10, 2009
flickr/armadillo444
You can’t swing a cat these days (I never would) without hitting a storytelling workshop for nonprofits. It’s kind of the new silver bullet for conveying organizational impact.
I’m m a big fan of stories,
|
|
•
Wednesday, April 15, 2009
flickr/naixn
What nonprofit isn’t hungry for great FREE photos for publications, online communications, and presentations?
I blogged a while back about flickr’s Creative Commons licensed photos, which can be used free with proper credit given to the photographer. But here’s a list of other
|
|
|
The Latest from the Nonprofit Marketing Community
|
Saturday, March 13, 2010
According to Gawker , Wyclef Jean is running a bogus charity where he directly funnels his money from donors to his mistress.
Wyclef Jean paid Zakiya Khatou-Chevassus, his mistress, $105,000 in salary for “program development” which was apparently whatever he needed her to do that day, book plane tickets, etc. This is one third of the total budget for the organization.
“According
|
|
Friday, March 12, 2010
RIP Merlin OlsenMerlin Olsen, a 14-time NFL Pro Bowl selection, actor and philanthropist died Thursday after a battle with mesothelioma. He was 69.I knew Merlin through my years at the Children’s Miracle Network, with which he was intimately connected from its founding in 1983.For many years it was my pleasure to put words into Merlin’s mouth.It
|
|
Friday, March 12, 2010
Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means to Your Cause is the title of a new eBook I just finished with Alia McKee and Mark Rovner of Sea Change Strategies . It’s a guide to behavioral economics for nonprofit leaders, and we’re having a free call on it next week!
REGISTER HERE FOR THE FREE TELECONFERENCE on Tuesday at 1ET:
|
|
The Best from the Nonprofit Marketing Community
|
•
Sunday, March 29, 2009
How many of you have taken Andy Goodman’s storytelling seminar ?
Pretty mind-blowing, huh? Andy unlocks the secrets of good story-telling, decoding a formula for narrative going at least back to Aristotle’s Poetics.
There are easily thousands of non-profit communicators who have passed through Andy’s program.
|
|
•
Wednesday, June 3, 2009
I am completely biased in this post because of my own studies in journalism. That said:
Newspapers are downsizing. Jobs are being cut. The journalism field is in the midst of a re-invention.
|
|
•
Wednesday, May 27, 2009
Let's face it: People have short attention spans. Especially when it comes to the Internet. We're all clicking around furiously trying to nab the quickest, most-reliable answers to our questions. (And, And, often, we're just browsing for things to entertain our instant-gratification-seeking minds.)
|
|
|
|
•
Tuesday, February 3, 2009
By my most recent count, there are 106 fundraising blogs out there. My definition of "fundraising blogs" is deliberately broad -- these are blogs that are touch on fundraising in some way, at some time.
That's a lot of talk about fundraising. More than a normal person can (or probably should) read.
|
|
•
Wednesday, January 21, 2009
I can guarantee you this: A lot more people hate the US Air Force than hate your nonprofit organization. For that matter, a lot more people love the Air Force. And that means people say all kinds of things about the Air Force in blogs and other social media places.
And the Air Force is doing something about it.
|
|
